Sr. Manager, Digital Marketing - SEO

SEO Manager job at PracticeTek. San Diego, CA. Job Title: Senior SEO Manager Department: Product Reports To: Senior Director of Operations, Kelly Zielinski Our Company: GrowthPlug offers a comprehensive suite of services, including mobile-optimized websites, business listings management, social media publishing, reputation management, and advanced analytics, all designed to empower doctor's offices to elevate their digital presence and drive revenue growth.GrowthPlug is part of the PracticeTek family of companies. At PracticeTek, we believe healthcare should be easy for providers, accessible for patients, and simple for everyone involved.PracticeTek is a large and established healthcare technology company, providing comprehensive software solutions to dental, orthodontic, chiropractic, optometry, and other healthcare clinics. We empower clinicians and their teams to deliver better patient care through innovative and user-friendly technology.At PracticeTek, you'll have the opportunity to:• Work with dynamic technology solutions that are constantly evolving to meet the needs of the healthcare industry.• Collaborate with a talented and passionate team of individuals who are dedicated to improving the lives of patients and healthcare providers.• Make a real impact on the healthcare industry by helping to improve the efficiency and quality of care.• Build a rewarding career with opportunities for growth and development.The Career Opportunity: the SEO Manager will develop and implement SEO strategies that will increase our clients’ website traffic. You will be responsible for providing instructions to content writers and ad executives on how to write SEO-friendly content, analyzing SEO strategies of clients’ competitors, and tracking the success of SEO campaigns we execute.You will also use Google Analytics regularly to gather in-depth performance reports, track the latest SEM developments to stay up to date with all important changes or updates, and execute effective link building strategies.Additional responsibilities include identifying SEO problems and suggesting solutions, performing keyword research, and analyzing URL architecture, page errors, and other website-related issues.This role is not focused on a single brand website. This role is responsible for maintaining SEO best practices for our customer websites.The position is remote. Candidates must have a minimum of 5 years experience in a similar role.Areas of Accountability:The SEO Manager has responsibility for the following outcomes:SEO Strategy: Create and oversee the SEO strategy for 2 high performing brands inside the PracticeTek organization. Lead strategy with content and ad teams to ensure content plan is SEO driven. This includes, but is not limited to: Keyword Research, On-Page Optimization, Technical SEO and Link Building.Website Audits: analyze the structure and content of client websites and perform website audits to identify areas for optimization and enhancement.SEO Reporting and Analytics: use tools like Google Analytics and Google Search Console to track and analyze a website's performance to make informed decisions about what SEO tactics are working and what needs to be improved.Current Trends: stay updated with the latest SEO trends and developments.Competencies for Success:5 years of experience in SEO managementAnalytical skills: SEO Manager must recognize patterns in search engine behavior, assess data, make informed decisions, and prioritize improvements that can benefit site progress.SEO tools: SEO Manager will use SEO software to measure, track, and analyze data. A readiness to learn and adapt to advancements is essential for using these tools.Technical SEO: SEO Manager is expected to have technical skills that can make it easier for search engines to find and understand a website. This includes getting rid of any duplicate content or broken links and improving the overall structure of the sites.Research: SEO Manager will conduct ongoing keyword research and keep up to date on changes in search engine algorithms and industry news.Content: SEO Manager must be able to distinguish good from mediocre content and liaison with the content team to create effective, SEO based content.Adaptability, project management aptitude, solid communication skills, strong decision-making skills, and the ability to work within multiple teams is critical.At PracticeTek we carefully consider a wide range of compensation factors to determine our offers of employment. This includes internal and external market factors as well as your individual experience and skills. These considerations can cause compensation to vary but we reasonably expect to pay between $64350-$95000 for this position.PracticeTek is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state, or local law.