Paid Search Manager

Paid Search Manager

Company Description

Fortinet (NASDAQ: FTNT) is seeking a Paid Search Manager to join our rapidly growing demand generation marketing team. This team is a fast-paced team charged with growing the business through driving qualified prospects to various Fortinet properties to generate marking qualified leads and pipeline while continuing to build brand awareness.

Job Description

The Paid Search Manager is tasked with the day-to-day management of global search programs and will partner with cross functional teams to collaborate on campaign launches and prioritizations. This role is expected to manage planning, execution, and reporting for paid search efforts and collaborate with the SEO team to ensure coverage for all strategic growth initiatives.

Responsibilities

• Own day-to-day execution of the global paid search strategy and budget management
• Work cross-functionally with campaigns and demand gen managers to build strategies in conjunction with new campaign launches
• Provide budget, keyword, and ad copy recommendations for campaigns
• Work with regional teams for ad copy and campaign translations as needed
• Report on key KPI metrics and provide campaign insights and recommended optimizations
• Create, execute, and report on quarterly testing plans
• Ability to plan and manage YouTube video campaigns

Required Qualifications

• 3-5 years of experience managing paid search campaigns in Google and Bing
• Proven success driving MQLs from PPC
• The ability to build actionable reporting across segmentation, performance, and operational metrics.
• A deep understanding of the Google landscape and how search fits into the overall media mix
• Excellent communication skills
• Strong Microsoft Excel skills

Desired Qualifications

• Google Ads SEM Certification
• Bonus is familiar with tools such as SiteImprove
  

Fortinet offers employees a variety of benefits, including medical, dental, vision, life and disability insurance, 401(k), 11 paid holidays, vacation time, and sick time as well as a comprehensive leave program.

Wage ranges are based on various factors including the labor market, job type, and job level. Earnings for this position are expected to be $80,000 - $115,000 per year. Exact salary offers will be determined by factors such as the candidate's subject knowledge, skill level, qualifications, experience, and geographic location.

All roles are eligible to participate in the Fortinet equity program, Bonus eligibility is reviewed at time of hire and annually at the Company’s discretion.

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