Manager, Customer Campaigns

PandaDoc is looking for a strategic, high-impact Manager, Customer Campaigns. You’ll lead our customer campaigns, reporting to the Director of Global Campaigns and Lifecycle. You’ll lead our customer campaigns team, and own the planning, orchestration, and execution of customer-facing campaigns; driving customer adoption and generating expansion pipeline... As a critical member of our Campaigns team, you will be a player-coach who helps us evolve our integrated campaign framework by testing new ways to drive onboarding, adoption, and expansion from our ICP customers. You’ll work cross-functionally across our Revenue Marketing, Marketing Operations, Corporate Marketing, and Customer Experience teams to establish shared OKRs, ensure cross-functional enablement, and manage performance. In This Role, You Will • Initiate and execute customer-facing campaigns across multiple channels; such as email, social media, paid advertising, webinars, and in-product notifications. • Build a strong understanding of our customer base, their pain points, and their user journey. Leverage these insights to craft compelling customer campaigns. • Establish core KPIs for customer campaigns, analyze campaign impact, and optimize relentlessly. Obsess over data, test, iterate, and constantly push for higher ROI and deeper audience engagement. • Lead and inspire a team of talented customer campaign managers. Foster a collaborative, data-driven environment where the impact of the team is greater than the sum of its parts. • Build strong relationships and feedback loops with our CX team to foster collaboration between our teams and ensure alignment behind shared business goals. • Develop and refine customer campaign segmentation strategies based on behavior and engagement metrics, ensuring personalized messaging that resonates with different segments throughout the buyer journey. About You • You're a mentor, coach, and cheerleader, who has leadership skills that will inspire and motivate your team. • You have an analytical mindset, and own the performance of customer campaigns. You love analyzing KPIs, spotting trends, and optimizing for maximum impact. Data-driven decision-making is your mantra. • You use excellent communication and presentation skills, to build relationships across teams and captivate an audience with your vision and data-driven insights. • You're always learning, evolving, and pushing the boundaries. You have a growth mindset and a relentless curiosity and passion for marketing. Qualifications • 5+ years of experience running customer marketing campaigns, ideally in a B2B SaaS environment. • Strong understanding of the buyer's journey and the ability to create targeted messaging for different stages. • Proven track record of interpreting data to distill key insights and make data-based recommendations that increase the impact of your campaigns. • Experience leading high-performing teams; fostering a collaborative environment and developing individualized career growth plans. • Experience managing customer campaigns in project management tools; such as Asana, ClickUp, or Monday. • Experience with marketing automation platforms and CRMs; such as HubSpot, Salesforce, Marketo, or Pardot. Company Overview PandaDoc empowers more than 50,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com. Company Culture We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team. Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers. Check out our LinkedIn to learn more. Benefits • Employees may be able to purchase company stock (or receive annual bonuses) Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. • Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 10 company paid holidays off per year The annual OTE is up to $150,000 (base + bonus combined). PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law. EXTERNAL RECRUITERS Approval Requirement The use of external recruiters/staffing agencies requires prior approval from our HR Team. The HR Team at PandaDoc requests that external recruiters/staffing agencies not to contact PandaDoc employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with PandaDoc