Principal Designer

As a Principal Designer at Paula's Choice, you will be the visual catalyst for our brand, actively involved in the creative process from campaign ideation to execution. You will develop 360 campaign assets, provide design direction, and collaborate with cross-functional teams to ensure that all projects align with our brand guidelines and visual identity. Moreover, you'll mentor junior designers, fostering their professional growth while crafting unique visuals that elevate our products and customer experience.

To qualify for the Principal Designer position at Paula's Choice, you should have a Bachelor's degree in graphic design or a related field, along with a portfolio showcasing your talent in digital asset creation, including multichannel campaigns. Ideally, you should have over five years of experience in graphic design and production, including three years at the corporate level. Proficiency in Adobe CC Suite is essential, and experience in the cosmetics or skincare industries will set you apart.

Working as a Principal Designer at Paula's Choice means joining a dynamic and dog-friendly remote work environment that values flexibility and collaboration. While the role is predominantly remote, you'll be part of a creative team that encourages open communication and innovative thinking. Our commitment to diversity and inclusion means you will be surrounded by colleagues from various backgrounds, contributing to a rich team culture dedicated to developing exceptional skincare products.

At Paula's Choice, we are committed to the professional development of our employees, especially for our Principal Designer role. You'll have the chance to support and mentor junior designers, providing them with training opportunities that enhance their skills. Moreover, our culture of innovation will allow you to take part in ongoing projects that challenge your creativity, while also encouraging participation in workshops and conferences that resonate with your professional ambitions.

Principal Designer positions at Paula's Choice come with a robust benefits package, including health, vision, dental, and retirement plans. You'll also enjoy flexible spending accounts, fitness perks, meditation app memberships, and product discounts. Our goal is to foster a supportive work environment that promotes well-being and work-life balance, ensuring that our employees thrive both personally and professionally.

In answering this question, consider breaking down your design process into key phases, such as research, ideation, prototyping, and feedback. Use specific examples from your portfolio to illustrate how you have approached previous projects, emphasizing your collaboration with other teams and your commitment to brand consistency.

Reflect on a specific challenge you've encountered as a designer, whether it was managing a tight deadline or handling stakeholder feedback. Describe the steps you took to address the issue and any positive outcomes that resulted, demonstrating your problem-solving abilities and resilience.

Talk about your experience in familiarizing yourself with brand guidelines and how you apply them throughout the design process. Explain how you monitor project outputs for consistency and quality, and discuss any collaboration you have with marketing or branding teams to ensure cohesive visual messaging.

Discuss any mentoring experiences you have, focusing on how you assess junior designers' skill levels and tailor your mentoring approach to their individual needs. Highlight any specific strategies you've successfully implemented, such as regular feedback sessions, collaborative projects, or skill-building workshops.

Provide details about your experience in designing for various channels, such as social media, email marketing, and website assets. Share examples of successful campaigns you have designed and describe how you ensured a unified visual experience across all touchpoints to engage customers effectively.

Highlight a specific project related to beauty or skincare, focusing on the approach you took, the challenges faced, and the results achieved. Emphasize how your work positively impacted branding or sales metrics, showcasing your understanding of the industry.

Talk about the specific software tools you are proficient in, such as Adobe Creative Suite, and how you utilize them in your design work. Discuss any design techniques you particularly enjoy using and why they are effective in creating compelling visuals.

Share your methods for staying informed about the latest design trends, whether through industry conferences, online courses, design publications, or networking with other professionals. Illustrate how being well-informed enables you to incorporate fresh ideas into your work at Paula's Choice.

Emphasize your ability to work closely with cross-functional teams, sharing specific examples of successful collaborations. Explain how you balance input from various team members while ensuring your design vision aligns with the broader objectives of the project.

Discuss your organizational and time-management skills, providing examples of how you effectively prioritize tasks and manage multiple projects simultaneously. Explain any tools or methodologies you use to help maintain a balanced workload while consistently delivering high-quality designs.