Consumer Engagement Manager

Consumer Engagement Manager

Who We Are

Budgie Health is here to make healthcare benefits less confusing.

People shouldn’t need a PhD to understand their healthcare. At Budgie, we are reinventing how Americans interact with their healthcare benefits. We believe that by translating complex healthcare data into simple financial experiences, we can empower people to make better decisions, while saving time, money and stress. Employers also benefit from potential cost-savings, employees who are more engaged with their benefits and most importantly, healthier! we can empower people to make better decisions while saving time, money and stress.

Who You Are

You are looking for a role where you can make a real impact. You want to be part of a close-knit team, solving an important problem that impacts lots of people, not just the 1%. You believe adding to having an inspiring, supportive and fun workplace culture is a responsibility, not just a perk. You know that healthcare in the US can be better, and are committed to being part of that positive change.we just need to hold ourselves to a higher standard. You are looking for a role where you can work cross-functionally with engineering, product and sales.

Budgie helps employers ensure their employees are getting the most out of their benefits. As a Consumer Engagement Manager you will own and execute strategies to ensure employees of our employer clients understand, engage with, and benefit from the Budgie platform. You will play a critical role in designing and implementing campaigns, conducting user research, and leveraging analytics to optimize engagement. Working cross-functionally with product, marketing, and client success teams, you will drive adoption and deliver measurable impact for both employees and employers.

What You’ll Do

• Engagement Strategy & Execution

  • Develop and own the end-to-end consumer engagement strategy, ensuring clients’ employees understand and use Budgie effectively

  • Collaborate closely with product and engineering on designing what our own internal engagement tools will look like.

  • Design and execute campaigns that drive awareness and platform usage, particularly during open enrollment and key benefit milestones

• Content Development

  • Write effective content from email subject lines to text messages to detailed overviews that help users understand and act on Budgie’s recommendations

  • Personalize content to ensure it speaks to recipients

  • Further develop Budgie’s voice of empathy and professionalism

• Data-Driven Optimization

  • Analyze engagement metrics and user behavior to identify trends, pain points, and opportunities for improvement to the product and how to best partner with our clients

  • A/B test messaging, workflows, and engagement tactics to optimize outcomes

• User Research & Insights

  • Conduct qualitative and quantitative research to understand employee needs, preferences, and barriers to engagement

  • Gather and synthesize employee feedback to inform product development and marketing efforts

  • Partner with the product team to translate user insights into new features and enhancements

• Collaboration & Communication

  • Work with employer clients to develop tailored engagement strategies that align with their company culture and employee needs

  • Serve as the internal voice of the employee, advocating for their needs across teams

Required Qualifications: Must-Haves

•  3+ years in consumer engagement, product marketing, or a related role. Experience in a B2B2C environment or working with diverse employee populations is a plus.

• Startup experience or similar background building in a 0 to 1 environment.

• Excellent written, visual and verbal communicator.

• Strong customer-orientation. 

• Thrives in ambiguity - can roll with the punches that come with an extremely diversified client and user base, learn quickly, and drive results in the process.

• Comfortable with marketing and content tools including end communication systems (Mailchimp, Twilio, Sendgrid, Intercom, Customer.io), content management systems, and marketing and product analytics tools.

• Nice to have: Familiarity with employee benefits, open enrollment processes, and healthcare-related products.

Employment Details

• Total Rewards Package:

  • Cash compensation range: $120,000 - 150,000 per year, as determined by location, experience, and other job-related factors. 

  • All full-time hires are eligible to receive equity (options) in Budgie, as determined by role.

  • Flexible PTO

  • Market leading Medical, Dental, and Vision insurance + access our product to help you figure out the best plans for you!

  • 401K matching

  • Personal development opportunities

  • Quarterly team offsites

• Location: Based in the New York City Metro area (in-office at Grand Central approximately 3 days per week)

• This role will report to Head of Product and Operations

Application Process

Please fill out the application form linked here. If your interests and background are a good fit for Budgie health, you will be contacted by a member of our team to better get to know each other.

OUR VALUES

• Users first: We care about solving real problems for real people.

• Transparency: We will communicate honestly to engender confidence and trust.

• Resilience: We will not shy away from the really hard problems of operating in a complex industry.

• Curiosity: We encourage exploring new ways of doing things.

• Duty: Healthcare is necessary and we recognize that.

• Collaborative: We achieve more together than alone.

Equal Opportunity: Budgie Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice.