Marketing Manager Europe - German Speaker

The Pepperstone story started in 2010. We know what it’s like to trade the world’s markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech we’re digital, nimble, connected, and united in our vision to create a better way to trade.

We thrive on progress – for our clients and for ourselves. Our organizational culture is ever-evolving, vibrant, diverse, global and results-focused. You’ll find our 400+ team currently across 9 locations and a couple of time zones.
The Role

Our markets don't stand still, neither do we!

We are looking for a creative and motivated Marketing Manager Europe - German Speaker who shares the same passion to drive opportunities to build Pepperstone's brand awareness and growth in Europe. You will join our team in Cyprus or London and be part of our Global Marketing team - who are forward-thinking, creative and constantly seek new ways to drive growth and achieve remarkable results.

As the Marketing Manager Europe - German Speaker, you will play a pivotal role in supporting our business' overall strategic objectives, encompassing lead generation, acquisition, retention, digital initiatives, brand enhancement, and customer experience. Your day-to-day responsibilities will involve utilizing the full spectrum of marketing tools, from planning and executing advertising campaigns to overseeing website management, conducting data analysis, engaging in social media activities, optimizing search marketing, coordinating events, and crafting compelling content.
Additionally, you will take charge of managing three dedicated budgets across Europe, ensuring efficient allocation and prudent financial decision-making.
As a leader, you will also be responsible for guiding and empowering the EMEA Marketing Assistant, while overseeing the efforts of the CRM Specialist within this time zone.
Your expertise and collaborative approach will be essential in contributing to the growth and impact of our brand in the Europe region.

As our Marketing Manager Europe - German Speaker, your key responsibilities include, but not limited to :

• Conducting thorough research, strategic planning, and skillful implementation of marketing strategies and initiatives, with a focus on brand positioning, lead generation, customer acquisition, and retention
• Devising, executing, and overseeing highly targeted marketing campaigns across an integrated mix of channels, including website(s), content, social media, and brand promotion
• Taking charge of planning, delivering, and driving the marketing campaigns and initiatives for X2, ensuring their success and effectiveness
• Leading and managing marketing campaigns and social media communications in collaboration with the Marketing Assistant to maximize impact and engagement
• Strengthening Pepperstone's brand awareness, digital presence, customer engagement, site traffic, and sales through meticulous strategic planning and execution
• Strategically placing advertising to support Pepperstone's revenue objectives, employing digital metrics and scientific optimization to ensure optimal marketing investments
• Setting measurable KPIs and closely monitoring campaign performance, providing bi-monthly reporting, and utilizing insights to continuously optimize campaigns
• Collaborating closely with internal stakeholders responsible for various customer touchpoints, such as Sales, Product, Research, SEO, and UX teams, to ensure a consistent and compelling brand experience across all channels
• Cultivating strong relationships with third-party content publishers and media/advertising agencies to foster effective collaborations
• Collaborating with technology and data science teams to develop personalized, timely, and relevant customer outbound communication strategies
• Ensuring all marketing materials adhere to compliance guidelines in relevant regions, maintaining brand integrity and regulatory adherence
• Efficiently managing budgets for European entities, ensuring monthly targets are met and resources are optimally allocated
• Supervising the work of the EMEA Marketing Assistant (direct report) and CRM Specialist (dotted line)

About you

• Demonstrated ability to think creatively, challenge the status quo, and drive transformative initiatives to elevate the Pepperstone brand
• Excellent written communication skills, with exceptional attention to details
• Strong commercial acumen, capable of understanding the role of content within broader business operations and applying commercial thinking to content development
• A deep passion for customer-centricity
• Demonstrated ability in stakeholder management and project coordination
• A collaborative and team-oriented mindset
• Proactive problem-solving abilities, taking the initiative to address challenges and find innovative solutions.
• Ability to thrive in dynamic and fast-paced work settings with changing priorities and tight timelines
• A strong commitment to continuous learning and development, consistently seeking growth opportunities to enhance skills and knowledge
• Post-graduate qualifications and expertise in digital marketing are preferred

Why you will enjoy working with us:

• Competitive salary structure including company bonus scheme
• Genuinely collaborative and friendly culture
• Flexible and hybrid working
• Remote working option - work from anywhere for up to 6 weeks per year
• Ongoing personal development & learning opportunities
• 3 paid volunteering days per year & Workplace Giving Program
• Periodic recognition and reward programs for outstanding performance and achievements
• Frequent events and celebrations
• Comprehensive medical insurance with coverage for your healthcare needs
• Pension fund
• Employee Assistance Program & Wellbeing Initiatives
• Convenient and cozy office located near the Limassol Municipal Garden

More about Pepperstone

We’re a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact. To learn even more visit Pepperstonecareers.com and www.linkedin.com/company/pepperstone/

We understand it’s important to do due diligence on a prospective employer, see what our team are saying on Glassdoor. We respect our team members’ experiences and will never pay to remove a negative review.

Pepperstone is an equal opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background.

“We are a 2023 Circle Back Initiative Employer – we respond to every applicant”.

We will be reviewing applications as they come through, so if this is an opportunity that excites you, don't wait. Express your interest by clicking the apply button below as soon as possible.

Note to external agencies: While we appreciate the efforts of external recruitment agencies, we prefer to engage directly with applicants for this opportunity.

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