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Digital Marketing Manager

Are you a data-driven marketing professional with expertise in content strategy, SEO, and digital engagement? Do you excel at developing compelling content that enhances brand visibility and drives measurable business growth? Does your expertise include implementing and administering HubSpot or Salesforce? If so, our Digital Marketing & Content Manager opportunity may be the perfect role for you!

What will you do?

As the Digital Marketing & Content Manager, you will develop and execute content strategies that optimize web, SEO, and AI-driven communications. Your expertise in digital marketing will guide strategic campaigns, ensuring maximum impact and ROI across platforms. You will oversee content production, manage cross-functional collaboration, and implement innovative tools to enhance engagement and brand consistency.

What’s the work arrangement?

This role requires a hybrid work model, with at least two days per week in our downtown Portland office (ideally Tuesday–Thursday). While most of our workforce is primarily remote, this position requires local presence. Occasional evening or weekend availability may be needed to support events as a backup for the team, though this is not a primary responsibility.

If you live outside the area but plan to move to Portland soon, please be explicit about this on your resume or cover letter.

Why Perkins?

We’re a company you’ll feel proud to be part of and thrilled to market!

Please don’t be apprehensive about the fact that we’re a CPA firm; this is not your stereotypical, old-fashioned, stuffy firm! Perkins is an incredible place to leverage your skills as a marketer. Our marketing team plays a pivotal role in shaping our brand, driving engagement, and supporting business development.

We don’t like to brag, but we have some significant accolades under our belt—all thanks to our passionate teams. At Perkins, we feel good about our work and love that our community feels good about it, too.   

·  #1 Most Admired Accounting firm in Oregon & SW Washington. 17 years on Oregon’s Most Admired Companies list (Portland Business Journal)  

·  A Most Diverse Accounting Firm in Portland Metro (Portland Business Journal)  

·  Best of Accounting Diamond Award Winner for Exceptional Client Service (ClearlyRated)  

·  The largest women-owned accounting firm & 7th largest women-owned business in Oregon & Clark and Skamania counties, WA (Portland Business Journal)

·  Top 100 of America’s Most Recommended Tax and Accounting Firms 2024 (USA Today) 

·  “We AAM to Serve” award for Corporate Philanthropic Efforts (Association for Accounting Marketing) 

What’s in it for you?

· You’ll work directly with firm leadership and collaborate across departments—without layers of bureaucracy

·  Opportunities to innovate and shape our digital marketing strategy.  You can have meaningful impact quickly, and it will be visible to leadership.

·  Grow into a people management role. You won’t be anyone’s boss right away, but there are plans to add to the department in the future. Meanwhile, you’ll manage external vendor relationships.

·  Compensation: $80K - $93K annual salary, depending on experience, plus bonus eligibility

·  401(k) profit sharing plan; immediate vesting of employer contributions 

·  14.5 paid holidays, 5 weeks of PTO, up to 12 weeks paid medical leave (includes parental leave) and a sabbatical program for all employees

·  In-office perks include paid parking, public transit access, a bike garage, gym, and plenty of snacks 

See our full list of benefits.

Who should apply?

Our ideal candidate has a degree in marketing, communications, business, or something closely related and/or enough work experience to facilitate the following:

·  Strong expertise in SEO, content strategy, and digital marketing tools. 

·  Experience using HubSpot for content management, automation, and lead nurturing (Salesforce is ok, too) 

· Proven ability to lead cross-functional teams and manage external collaborations 

·  Demonstrated success creating and executing data-driven marketing strategies

·  Excellent writing, editing, and multimedia content development skills

·  Previous experience in professional services and/or working directly with business owners

·  The confidence, professionalism, and knowledge to contribute meaningfully in leadership discussions, set clear expectations, and take a strategic rather than reactive approach."

Are you ready to drive brand growth with strategy and innovation? Apply today!

What to expect?

The initial application process will take 2-5 minutes using your resume or LinkedIn profile—there’s no tedious application form or cover letter required, but there are a couple questions for you to answer. You’ll receive an automated message via Workable informing you that your application has been received.

You may email our recruiting team at careers@perkinsaccounting.com with any questions. The recruiter working on this position is Julie Brodell-Martin, Talent Acquisition Manager. She is on PTO until April 9, so responses may be delayed. All applicants will receive an email update via Workable within a week of applying. If Julie schedules an initial phone call, she will provide more details at that time.

Please note that Workable emails frequently wind up in spam or go into Gmail’s Promotions or Updates folders so keep an eye on those.

 

Perkins & Co is an Equal Opportunity Employer

 

 

 

Average salary estimate

$86500 / YEARLY (est.)
min
max
$80000K
$93000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Digital Marketing Manager, Perkins & Co

Are you a data-driven marketing professional ready to take the reins as the Digital Marketing Manager at Perkins? If you have a knack for content strategy, SEO, and driving digital engagement, then we want you on our team! At Perkins, a proud CPA firm distinguished for our innovation and commitment, your expertise will shine as you develop and execute comprehensive content strategies aimed at optimizing our web presence and engaging our audience effectively. You'll have the opportunity to oversee content production while collaborating cross-functionally and implementing cutting-edge tools that enhance our brand consistency and engagement. Working in a hybrid model, you'll spend at least two days a week in our vibrant downtown Portland office, with the potential for some evening or weekend work to support events. This isn't your ordinary CPA firm; we boast accolades like the #1 Most Admired Accounting Firm in Oregon and a reputation for diversity and client service. You’ll be a vital part of a team that drives our brand forward, amplifying our successes in a collaborative and dynamic environment. Here at Perkins, you can expect not just a role, but an opportunity to innovate, grow, and contribute meaningfully to our marketing strategy. If you're keen on making a real impact quickly while enjoying the perks of a supportive work culture, come join us as we elevate our digital presence together!

Frequently Asked Questions (FAQs) for Digital Marketing Manager Role at Perkins & Co
What are the primary responsibilities of the Digital Marketing Manager at Perkins?

As the Digital Marketing Manager at Perkins, you'll be responsible for developing and executing content strategies that enhance our online presence and engagement. This includes overseeing content production, guiding digital marketing campaigns, and leveraging tools like HubSpot or Salesforce to improve brand visibility and drive business growth.

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What qualifications are required for the Digital Marketing Manager role at Perkins?

To excel as a Digital Marketing Manager at Perkins, you should possess a degree in marketing, communications, business, or related fields. Key qualifications include strong expertise in SEO, content strategy, familiarity with digital marketing tools, and experience in leading cross-functional teams. Proven skills in data-driven marketing strategies and excellent writing abilities are also essential.

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Does the Digital Marketing Manager position at Perkins allow for remote work?

This Digital Marketing Manager position at Perkins follows a hybrid work model, requiring at least two days per week in our Portland office. While most employees work remotely, this role needs a local presence to support events and collaborate effectively with the team.

Join Rise to see the full answer
What can I expect in terms of professional growth as a Digital Marketing Manager at Perkins?

At Perkins, the role of Digital Marketing Manager opens up exciting paths for growth. Initially, you’ll manage external vendor relationships while contributing to strategy development. As the department expands, there are opportunities to step into management roles, allowing you to shape the marketing landscape actively.

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What benefits can I look forward to as a Digital Marketing Manager at Perkins?

Working as a Digital Marketing Manager at Perkins, you’ll enjoy a competitive salary, a generous PTO policy, a 401(k) profit-sharing plan, and other perks such as gym access and paid parking. With a focus on work-life balance, you’ll have 14.5 paid holidays and options for sabbatical programs, making it a fulfilling workplace.

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Common Interview Questions for Digital Marketing Manager
Can you describe your experience with SEO and how it can benefit Perkins?

Discuss your hands-on experience with SEO strategies that increased visibility for your previous employers. Provide examples of how you improved organic traffic, conversion rates, or web rankings, and relate this back to how those strategies can be implemented at Perkins for brand growth.

Join Rise to see the full answer
How do you approach creating a content strategy that aligns with business goals?

Explain your process for aligning content strategy with business goals by first identifying target audiences and key objectives. Discuss analyzing market trends, utilizing data to make informed decisions, and the importance of collaboration across departments to ensure cohesive messaging.

Join Rise to see the full answer
What tools do you use for digital marketing, and why?

Highlight tools such as HubSpot for automation and content management, Google Analytics for tracking website performance, and social media management platforms. Explain how these tools enhance marketing efficiency and provide insights into campaign performance.

Join Rise to see the full answer
Describe a successful digital marketing campaign you've led.

Share specific details about a campaign you initiated, the goals, metrics for success, the strategy employed, and the outcome. Discuss what you learned from the experience and how it can inform your role at Perkins.

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How do you manage deadlines and prioritize tasks in a fast-paced environment?

Talk about your methods for staying organized, such as using project management tools, setting clear priorities based on urgency and impact, and ensuring open communication among team members to keep everything on track.

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How do you measure the success of a digital marketing initiative?

Emphasize the importance of key performance indicators (KPIs) such as engagement rates, lead conversions, and return on investment (ROI). Explain how you analyze these metrics to adjust ongoing strategies for maximum effectiveness.

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How do you handle feedback and criticism in a collaborative environment?

Discuss your approach to receiving feedback positively and constructively. Highlight your willingness to adapt your strategies based on input from team members and stakeholders, as collaboration is essential for successful project outcomes.

Join Rise to see the full answer
What experience do you have with content development in digital formats?

Share your background in creating and optimizing a range of content formats, including blog posts, videos, and social media content. Emphasize your experience with multimedia storytelling and adapting content for various audiences.

Join Rise to see the full answer
How would you approach integrating AI-driven communications into our marketing strategy?

Discuss how you'll leverage AI for audience insights and data analysis, enhancing personalization in marketing efforts. Talk about specific AI tools or strategies you’ve used and how they could improve efficiency and engagement for Perkins.

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What motivates you to work in digital marketing?

Share your passion for digital marketing, emphasizing the creativity involved along with the analytical aspect. Discuss how the fast-evolving nature of the field inspires you to stay updated on trends and continually find innovative solutions.

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Our one and only office is located in the best place to live, Portland, OR. Although we're a locally based accounting firm, we accommodate our clients' ambitions to expand in Portland, in Oregon, in the United States, or in the world. Perkins has ...

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Full-time, hybrid
DATE POSTED
April 5, 2025

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