Director, Consumer Omnichannel and Digital Marketing, US PAXLOVID

ROLE SUMMARYAt Pfizer (NYSE: PFE), we apply science and global resources to bring therapies to people that extend and significantly improve their lives. Every day, Pfizer colleagues work to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Consistent with our responsibility as one of the world's premier innovative biopharmaceutical companies, Pfizer collaborates with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 175 years, Pfizer employees have worked to make a difference for all who rely on them.As part of our commitment to tackling COVID-19, Pfizer has developed both preventative and therapeutic measures to tackle this virus. Our therapeutic offering, PAXLOVIDTM is a novel protease inhibitor that, since it’s Emergency Use Authorization (EUA) in December of 2021, has helped treat over 15M patients at high-risk for progression to severe COVID-19, which can lead to hospitalization and/or death. With the FDA approved May 2023 transition from EUA to NDA (New Drug) in the U.S., there is significant opportunity to bolster the leadership position of PAXLOVID in the marketplace. And with new clinical and (RWE) real world evidence data, label indications, and administration routes anticipated throughout 2024, there is even greater opportunity to help more patients get the care that they need.The Director, Consumer Omnichannel and Digital Marketing, US PAXLOVID, will report directly to the Sr. Director, Consumer Team Lead, U.S. Antiviral and will be responsible for leading and executing the consumer digital and omnichannel media strategy for PAXLOVID in the US. He/she will work with the Consumer Team Lead, Creative Agencies, Media partners and the Pfizer Chief Marketing Office (CMO) to challenge established thinking to solve brand issues in innovative ways; creating impactful, innovative programs that effectively educate consumers about the risks of COVID and provide the facts about PAXLOVID for appropriate patients. The Director will be expected to ensure all consumer initiatives are of the highest quality and are executed flawlessly and in a compliant manner.ROLE RESPONSIBILITIESThe Consumer Director will lead the development and execution of multiple consumer initiatives, including but not limited to:• Digital Branded• New and emerging technologies to identify unique opportunities to reach targeted populations• Partner with Pfizer Media to develop efficient, effective and novel media strategies that optimize media mix to reach new and existing consumers across the Omnichannel landscape• Identify current and future market opportunities as well as identify competitive threats to category leadership, with a focus on digital innovation• Collaborate and align with HCP marketing, Vaccines, Global PAXLOVID, and PCHS as well as the CMO, External Communications, Medical, Legal, and Regulatory to develop impactful Digital Assets and educational materials and ensure a synergistic franchise approach• Partner with Multicultural marketing to identify and recommend novel ways to reach our underserved communities to increase treatment rates• Collaborate and align with marketing team counterparts and cross-functional team members to ensure digital plans work in synergy to deliver overall MROI (marketing return on investment)• Assist in the development of critical business planning deliverables such as Operating Plan, tactical plan, budgets and long-range forecastsBASIC REQUIREMENTS• BA or BS required• 10+ years of marketing experience; less with advanced degree• 6 or more years of US healthcare or pharmaceutical industry• Documented ability to effectively engage with stakeholders to drive behavior change• Strong business acumen including demonstrated strategic marketing and analytical thinking skills• Demonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.• Demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.• An absolute commitment to adherence to all applicable compliance rules and regulations.PREFERRED REQUIREMENTS• MBA preferred• At least 5 years of consumer brand marketing experience in a range of therapeutic areas• Atleast 3 years of focused digital marketing experience including omnichannel strategy as well as experience with the deployment of digital tactics to create greater engagement along the consumer journeyCandidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS15-20% Domestic TravelWork Location Assignment: On PremiseLAST DAY TO APPLY: 09/26/2024The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.Marketing and Market Research#LI-PFE