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Associate Director, Performance Marketing

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As the Performance Marketing leader at Phantom, you’ll lead strategy and execution for building out our acquisition channels, starting with paid search, paid social, SEO, as well as our leading our lifecycle marketing channels.

In this role, you will work closely with the Head of Growth to build a best-in-class growth marketing engine. You will collaborate with cross-functional partners to build out a measurement and testing framework. The ideal candidate will have experience launching and scaling performance channels from zero to one and have a strong focus on incrementality, especially in evolving media ecosystems.

Responsibilities

Data-Driven Marketing: Focus on analyzing data to optimize campaigns, track performance, and identify areas for improvement.
Campaign Management: Developing and executing performance marketing campaigns, from ideation to implementation and optimization.
Full funnel marketing: Driving strategy and insights across the full funnel of marketing across not only paid media, but also owned channels such as our website, CRM and in-product notifications
Cross-Functional Collaboration: Working closely with product, sales, design, and other teams to align marketing efforts with business goals.
Understanding the Crypto Industry: Knowledge of the crypto market, trends, and regulatory landscape.

Qualifications

8+ years of experience in scaling performance marketing channels with a strong track record of driving performance in a high-growth environment
Expert knowledge of paid marketing platforms, including Google Ads, Meta Ads, and programmatic advertising.
Knowledge/experience with Affiliate Marketing and SEO
Strong analytical skills with the ability to translate data insights into optimizations and business impact

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Average salary estimate

$125000 / YEARLY (est.)

min

max

$100000K

$150000K

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What You Should Know About Associate Director, Performance Marketing, Phantom

At Phantom, we are on the hunt for an enthusiastic Associate Director of Performance Marketing who can elevate our marketing strategies to new heights. If you’re passionate about data-driven marketing and have a knack for scaling performance channels, this is the role for you! You will be at the forefront of building acquisition channels like paid search, paid social, and SEO, while also enhancing our lifecycle marketing strategies. Partnering closely with the Head of Growth, you’ll craft a growth marketing engine that’s second to none. As you dive into campaign management, you'll develop and execute performance marketing strategies from ideation through implementation, continuously optimizing them based on your analysis. You’ll take a full-funnel approach to marketing, leveraging not just paid media but also owned channels such as our website and CRM. Collaboration will be key, as you will engage with cross-functional teams including product, sales, and design to align our marketing efforts with overarching business goals. Your deep understanding of the crypto industry will serve you well, as you navigate the unique trends and regulations in this vibrant market. If you have 8+ years of experience in this space, possess expert knowledge of platforms like Google Ads and Meta Ads, and enjoy translating data insights into business success, we would love to hear from you! Join us in shaping the future at Phantom.

Frequently Asked Questions (FAQs) for Associate Director, Performance Marketing Role at Phantom

What are the key responsibilities of the Associate Director, Performance Marketing at Phantom?

The Associate Director, Performance Marketing at Phantom is responsible for strategizing and executing performance marketing campaigns across various channels, such as paid search, paid social, and SEO. Other key tasks include optimizing campaigns based on data analysis, driving full-funnel marketing strategies, working closely with different teams to align with business goals, and staying updated on the crypto industry trends.