Senior Lifecycle Marketing Manager

✨ About us ✨

Photoroom was launched in 2020 after being accepted into Y Combinator and has become the world's most popular AI photo editor over the past four years. Our mission is clear: to create the best visuals for your commerce.

Photoroom puts the power of great images into more people's hands through our powerful and innovative features, from our best-in-the-world background remover to our generative AI model and tools: AI Images, AI Backgrounds and Shadows, AI Expand, and many more.

Processing over 5 billion images a year and downloaded over 200 million times, Photoroom is now the world's #1 AI photo-editing app, available across mobile, web, and via an API in over 180 countries.

We are at an exciting stage of our journey. Having successfully raised our Series B, we aim at sustaining 40% YoY growth.

Photoroom is a profitable, remote-friendly company headquartered in Paris with a global team of over 80 world-class deep learning, product, and marketing experts with backgrounds at the world's best companies. We are a diverse team of entrepreneurs building for entrepreneurs.

TL;DR

🤓 We are looking for an expert in the lifecycle marketing field, to help us go to the next level!

💰 60-90K€* + Stock-Options/BSPCE

🇪🇺 We are flexible: you can work from anywhere in Europe within a 3-hour flight from Paris (HQ) and come to our office once a month (fully reimbursed) or more often. This ensures effective collaboration and supports our commitment to reducing our carbon footprint.

✈️ We offer substantial support for relocation (up to 10k€), including finding an apartment in Paris and supporting you with the visa procedure.

🛂 We currently sponsor visas for individuals relocating to France or already based here. We are unable to sponsor visas for remote positions outside of France at this time.

💻 Technology - new MacBook Pro, monitor, keyboard, etc.

🏖️ Socials - Biannual company retreats, monthly onsite

🇬🇧 Photoroom is an international team and we work in English. We offer language lessons for those who need them (English & French).

*We can go higher for outstanding profiles and adapt to the cost of living if it is higher than in Paris

✨ About the role ✨

We’re looking for a Senior Lifecycle Marketing with proven experience managing lifecycle campaigns across all stages and channels. You will contribute to our key metrics, activation, conversion, and retention.

This is a rare opportunity to join a fast-growing startup, implement best-in-class campaigns, and significantly impact our growth.

1. Own the B2C communication channels to improve key metrics across the user lifecycle

   • Analyze and report on the impact of lifecycle initiatives across activation, conversion, retention, and ARR, iterating to improve results continuously.

   • Develop and execute lifecycle campaigns, including onboarding, feature adoption, retention, and promotional offers, while assessing their impact on business outcomes.

   • Monitor messaging frequency across all channels (push, in-app messages, transactional and marketing emails) to balance user engagement and avoid over-communication.

   • Manage email deliverability and optimize performance for global audiences.

   • Leverage automations and AI to personalize campaigns at scale, accommodating multiple personas and geographies.

2. Be the Photoroom Braze Champion to successfully scale lifecycle

   • Build and maintain a scalable CRM framework within Braze, including templates, workflows, and best practices to enable other Photoroomers (especially from Growth, Product, and Brand) to run their campaigns effectively.

   • Provide guidance and support to other Photoroomers to leverage CRM tools for their projects, ensuring alignment with overall lifecycle goals.

   • Be the referent for all discussions between our engineering team and Braze.

   • Maintain quality control over all communications sent through Braze, ensuring a seamless user experience.

✨ About you ✨

• Experience: Deep knowledge of lifecycle management with a proven track record of scaling campaigns and achieving great wins (on either activation / conversion / retention). People qualified for this role tend to have at least 5 years of expertise in the domain.

• Lifecycle tools expert: Proficiency in lifecycle automation tools such as Braze. You’re comfortable discussing technical topics with our engineering team.

• Analytical: Data-driven with the ability to analyze and report on lifecycle impact holistically (not just campaign-level). You can link lifecycle performance to key KPIs - example could be an analysis of the overall impact of notifications on anti-churn.

• Ownership: Strong project management skills. You are responsible for making campaigns happen, working hand-in-hand with multiple people within Photoroom (design, content, developers). You are hands-on - you plan, execute, and analyse to iterate.

• Communication: Excellent spoken and written communication. Ideally you have copywriting experience to craft great messages to users.

• International: Fluent in English. You know how to adapt yourself to other cultures to thrive in an international team.

• Bonus: Experience with mobile B2C users across multiple geographies, HTML/CSS, Amplitude, use AI to scale your impact.

If you think you have what it takes but don't meet every single point above, please still apply. We'd love to chat and see if you could be a great fit.

✨ Hiring Process ✨

• Screening call with the Talent Manager

• Technical interview with the Hiring Manager

• Home technical assignment, followed by a review with the team

• Culture fit interviews and meet the team!

• Reference check & Offer

Support - If you have a medical condition or an individual need for an adjustment to our process, and you believe this may affect your ability to be at your best - please let us know so we can talk about how we can best support you and make any adjustments that may be needed.

🌈 Diversity, Equity, Inclusion and Belonging

We are committed to enabling everyone to feel included and valued at the workplace. We believe both the company and its culture are strongest when composed of diverse experiences and backgrounds.

That's why:

- We have flexible working hours

- We trust people to work remotely

- We extended the length of the parental leave

All qualified applicants will receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws.