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Technical Product Marketing Manager

About Pinecone

Pinecone is the leading vector database for building accurate and performant AI applications at scale in production. Pinecone's mission is to make AI knowledgeable. More than 5000 customers across various industries have shipped AI applications faster and more confidently with Pinecone's developer-friendly technology. Pinecone is based in New York and raised $138M in funding from Andreessen Horowitz, ICONIQ, Menlo Ventures, and Wing Venture Capital. 

About the Role/Team:

As a Senior Technical PMM, you will help developers, software engineers, and machine learning scientists understand how Pinecone enables knowledgeable AI applications. You will accomplish this through messaging and positioning, GTM strategy, launch planning, and enablement for key product features. You will work closely with Product, Sales, Developer Relations, and Marketing teams to ensure our customers understand the value of our platform.

Responsibilities:

  • Product Launches & GTM Strategy:

    • Develop launch plans for product releases, align with product teams, and manage GTM execution.

    • Lead core launch teams with cross-functional members (documentation , communications, developer relations, product, growth marketing, etc).

    • Measure customer impact and adoption post-launch, iterating on strategies as needed.

  • Positioning & Messaging:

    • Craft compelling, technically accurate messaging for AI-powered search and retrieval solutions.

    • Build product narratives for enterprise and developer audiences that differentiate Pinecone from competitors.

    • Develop and maintain positioning for new product capabilities 

  • Customer & Market Insights:

    • Partner with customers to develop case studies, gathering business impact metrics and architectural insights.

    • Engage in customer interviews and research to refine messaging and identify key value drivers.

  • Content Development & Enablement:

    • Develop internal and external enablement materials, including sales training, pitch decks, and GTM enablement sessions.

    • Collaborate with marketing to create social posts, blogs, and technical content.

Requirements:

  • 5+ years of experience in product marketing, ideally at a developer-focused or AI/ML infrastructure company.

  • Strong technical acumen with hands-on experience in AI, ML, vector search, cloud computing, or databases.

  • Proven track record in launching technical products and driving adoption in enterprise and developer communities.

  • Ability to translate complex technical concepts into clear, compelling messaging for different audiences.

  • Experience working cross-functionally with Product, Engineering, Developer Relations, and Sales teams.

  • Excellent written and verbal communication skills.

Bonus points:

  • Experience in developer marketing or working directly with AI/ML practitioners.

  • Familiarity with vector databases, retrieval-augmented generation (RAG), or search technologies.

  • Knowledge of cloud infrastructure and AI model deployment.

Perks & Benefits:

  • Comprehensive health coverage including medical, dental, vision, and mental health resources

  • 401(k) Plan

  • Equity award

  • Flexible time off

  • Paid parental leave

  • Annual Company Retreat

  • WFH Equipment Stipend

Diversity, Equity, Inclusion and Belonging (DEIB) are the cornerstone of everything we do at Pinecone. Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in a job description. Our top priority is finding the best candidate for the job and if you are interested in the position, we would encourage you to apply, even if you don’t believe you meet every one of the qualifications listed in this posting. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.

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Average salary estimate

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What You Should Know About Technical Product Marketing Manager, Pinecone

Are you ready to join Pinecone as a Technical Product Marketing Manager in the vibrant city of New York? At Pinecone, we're all about creating innovative AI applications that work seamlessly in production. With over 5,000 customers, we pride ourselves on being the go-to vector database that helps developers and machine learning experts bring their ideas to life faster. In this exciting role, you'll be at the forefront of helping these professionals understand how our unique technology can enhance their AI capabilities. You'll dive into messaging and positioning, craft engaging GTM strategies, and lead product launches that make a real impact. Your insight will guide our marketing, product, and sales teams to communicate the value of Pinecone effectively. You'll not only create compelling narratives but also engage with customers to gather insights that shape our offerings. If you have a passion for product marketing in the AI/ML space, a knack for translating complex tech into relatable messaging, and a desire to collaborate with passionate cross-functional teams, then we'd love to meet you. Join us in transforming how AI applications are developed and make your mark in our thriving company culture where diversity and inclusion are celebrated. Let's drive the future of AI together!

Frequently Asked Questions (FAQs) for Technical Product Marketing Manager Role at Pinecone
What are the main responsibilities of a Technical Product Marketing Manager at Pinecone?

The main responsibilities of a Technical Product Marketing Manager at Pinecone include developing and executing go-to-market strategies for product launches, creating compelling messaging for various audiences, collaborating with cross-functional teams, and gathering customer insights to refine product positioning.

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What qualifications are needed for the Technical Product Marketing Manager position at Pinecone?

To be a successful Technical Product Marketing Manager at Pinecone, candidates should have at least 5 years of experience in product marketing, particularly in developer-focused or AI infrastructure settings, along with strong technical knowledge in AI, ML, cloud computing, and databases.

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How does the Technical Product Marketing Manager at Pinecone contribute to product launches?

The Technical Product Marketing Manager at Pinecone plays a crucial role in leading product launch initiatives by developing detailed plans, aligning with various teams for execution, and measuring post-launch adoption to iteratively improve strategies.

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What skills do I need to communicate effectively in the Technical Product Marketing Manager role at Pinecone?

The ability to translate complex technical concepts into clear messaging is essential for the Technical Product Marketing Manager at Pinecone. Strong written and verbal communication skills, along with collaboration abilities, are also critical for this position.

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What benefits does Pinecone offer to its Technical Product Marketing Manager employees?

Pinecone offers a comprehensive benefits package to its Technical Product Marketing Manager employees, which includes health coverage, a 401(k) plan, equity awards, flexible time off, paid parental leave, and support for work-from-home equipment.

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Common Interview Questions for Technical Product Marketing Manager
Can you describe your experience with product launches in the tech industry?

When answering this question, highlight specific product launches you managed, the strategies you employed, and the results. Discuss cross-functional collaboration and how your marketing efforts resulted in increased adoption rates.

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How do you ensure effective messaging for technical products?

Explain your approach to understanding the technical aspects of products and how you translate that into messaging. Include examples of how you've successfully bridged the gap between technical features and customer benefits.

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What strategies do you use to gather customer insights and feedback?

Discuss methodologies you utilize for collecting feedback, such as customer interviews or surveys, and how this feedback influences your product marketing strategies and content development.

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Describe a time you had to work collaboratively with cross-functional teams. What was your approach?

Share a detailed example of a project where teamwork was essential. Outline how you communicated with different departments to achieve our common goals and the outcomes of that collaboration.

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How do you measure success after a product launch?

Talk about metrics you analyze post-launch, such as customer adoption rates, feedback quality, and sales performance. Emphasize the importance of iterating on strategies based on these insights.

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What techniques do you use to keep up with industry trends in AI and product marketing?

Detail your methods for staying informed about industry changes, including attending conferences, following thought leaders, and subscribing to relevant publications or newsletters.

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Can you provide an example of a compelling product narrative you've created?

Describe a specific instance where you crafted a product narrative, the intended audience, and how it differentiated the product in the market. Discuss the impact this narrative had on sales or customer engagement.

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How do you prioritize tasks when managing multiple product launches simultaneously?

Explain your time management strategy, focusing on how you assess urgency, set deadlines, and communicate with your team to ensure timely completion and quality output.

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What experience do you have working directly with developers or in a developer-focused environment?

Highlight any previous roles where you collaborated closely with developers, showcasing how you understood their needs and how that influenced your marketing strategies.

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In your opinion, what is the future of product marketing in AI and ML?

Share your thoughts on emerging trends in product marketing specific to AI and ML, and how you believe these trends will impact the strategies you implement at Pinecone.

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Full-time, on-site
DATE POSTED
April 22, 2025

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