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Partner Marketing Manager

We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.



We’re looking for a partner marketing manager to work in our New York office. In this role, you'll get a chance to work with our awesome channel team on helping our solution provider partners scale their businesses while growing Pipedrive’s revenue through co-marketing activities.


If you’re someone who thrives in a collaborative environment, loves crafting impactful marketing strategies, and is passionate about helping businesses grow, we’d love to meet you!



Your new adventure:
  • Work closely with the senior channel marketing manager to define and execute diverse marketing plans
  • Assist with lead-generation activities through digital marketing, in-person events, and virtual events
  • Collaborate with channel sales, operations, and enablement teams to develop resources like campaigns-in-a-box, newsletters, and partner-related materials
  • Partner with cross-functional teams across the organization on product updates, pricing initiatives, and corporate marketing projects
  • Manage budgets and finances, including processing marketing development fund requests, invoices, and reporting
  • Travel to select regions to provide onsite support for events
  • Contribute to global strategies for regions in North America and EMEA


Does this sound like you?
  • 3 to 5 years of experience in channel marketing, partner marketing, or a similar role, with a strong understanding of B2B marketing strategies and tactics
  • Experience working with SaaS partners, solution provider partners or technology partners
  • Strong ability to collaborate with cross-functional teams and build relationships with solution provider partners and internal stakeholders
  • Experience organizing and supporting both in-person and virtual events
  • Excellent organizational skills for managing budgets, resources, and multiple campaigns simultaneously
  • Familiarity with digital marketing channels and lead-generation strategies
  • Exceptional verbal and written communication skills for creating compelling partner materials and content
  • Proficiency with CRM tools (e.g., Pipedrive), marketing platforms, and budgeting/reporting, analytics and e-mail tools
  • Comfortable working in a fast-paced, dynamic environment
  • Experience or understanding of North American and EMEA markets is a plus
  • A bachelor’s degree in marketing, business, or a related field
  • Fluency in English
  • Strong project management and decision-making skills
  • Comfortable with up to 20% travel as part of the role


Why Pipedrive?
  • A value-driven work environment where people come first
  • A lively bunch of colleagues from over 50 different countries, with offices in Tallinn, Tartu, Lisbon, Prague, London, Dublin, New York, Florida, Riga and Berlin
  • A team serious about getting things done while not taking ourselves too seriously
  • Beautiful office minutes from downtown St. Pete
  • Flexible working hours as long as you’re there for your team members
  • Freedom to execute your ideas with a passionate and motivated team supporting you
  • Lots of room for personal and career development, with internal and external training opportunities
  • Competitive salary and bonus system and all the benefits you’d expect from a great employer (5% 401K match, 28 days of PTO, comprehensive medical, dental and vision plans, regular team building activities, parental leave, paid family bonding time, as well as gym and parking allowance)

The hourly rate or salary compensation being offered for this role is $69,222 gross/year to $100,000 gross/year. This role is also eligible for an annual bonus based on company and personal performance.

The employee must be authorized to work in the US without company sponsorship. 

The ideal candidate must be able to complete all physical requirements (sitting [80-100%] and lifting [up to 20 lbs]) of the job with or without a reasonable accommodation.

Pipedrive is an equal-opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.

#LI-Hybrid
#LI-MM1


We’re on the lookout for a partner marketing manager to support and grow our solution provider partner ecosystem in our channel team.



If this is something for you, send us your resume (in English) or a link to your LinkedIn profile and please add why we should pay extra attention to your application.


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Average salary estimate

$84611 / YEARLY (est.)
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$69222K
$100000K

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What You Should Know About Partner Marketing Manager, Pipedrive

At Pipedrive, we're on a mission to empower sales and marketing teams with intuitive tools that make their work efficient and productive. As the Partner Marketing Manager in our vibrant New York office, you'll step into a role that allows you to collaborate with our phenomenal channel team and help our partners thrive. If you're passionate about crafting marketing strategies that make an impact, then this is the adventure for you! You'll work hand-in-hand with our senior channel marketing manager to develop and implement diverse marketing plans that engage our solution provider partners. Your knack for building relationships will be key as you collaborate closely with cross-functional teams to create resources like newsletters and marketing campaigns. Not only will you get to assist in lead generation through exciting in-person and virtual events, but you'll also have the opportunity to manage budgets, track invoices, and report on the effectiveness of your initiatives. Plus, with the chance to travel and support these efforts firsthand, no two days will be alike. If you have 3 to 5 years of experience in channel marketing, especially in SaaS, and thrive in fast-paced environments, we can't wait to meet you! Your journey awaits at Pipedrive, where together, we’ll drive growth for businesses everywhere.

Frequently Asked Questions (FAQs) for Partner Marketing Manager Role at Pipedrive
What are the responsibilities of a Partner Marketing Manager at Pipedrive?

As a Partner Marketing Manager at Pipedrive, your primary responsibilities include defining and executing comprehensive marketing plans in collaboration with senior channel marketing managers. You will assist in lead-generation activities, create impactful resources for solution provider partners, and manage marketing budgets and finances, ensuring effective co-marketing initiatives are delivered.

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What qualifications are needed for the Partner Marketing Manager role at Pipedrive?

Pipedrive seeks a candidate with 3 to 5 years of experience in channel or partner marketing in a B2B context. Familiarity with SaaS partners is beneficial, along with exceptional communication skills, project management capability, and proficiency in CRM and digital marketing tools. A bachelor's degree in marketing, business, or a related field is also required.

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What is the work environment like for a Partner Marketing Manager at Pipedrive?

The work environment for a Partner Marketing Manager at Pipedrive is dynamic and value-driven, fostering collaboration among a diverse team from over 50 different countries. You'll find a balance of serious dedication to tasks along with a fun, casual atmosphere, and flexible working hours that support team collaboration.

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How does Pipedrive support professional growth for the Partner Marketing Manager?

Pipedrive is committed to your personal and professional development, offering internal and external training opportunities. As a Partner Marketing Manager, you will have plenty of room to execute your creative ideas with the support of motivated teams, ensuring a pathway for advancement in your marketing career.

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What travel is involved for the Partner Marketing Manager at Pipedrive?

The Partner Marketing Manager role at Pipedrive includes opportunities for travel, with up to 20% of your time dedicated to onsite support for events in select regions. This travel allows you to engage directly with partners and help organize impactful marketing initiatives.

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Common Interview Questions for Partner Marketing Manager
Can you describe your experience in channel marketing for a company like Pipedrive?

To answer this, share specific examples of your previous roles in channel marketing. Detail your responsibilities, the marketing strategies you implemented, and the outcomes achieved, particularly focusing on your experience in a SaaS environment to align with Pipedrive’s needs.

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How do you prioritize and manage multiple marketing campaigns?

Discuss your organizational strategies, such as using project management tools or task lists to keep track of deadlines. Explain your approach to assessing the importance of each campaign and how you allocate your time to ensure each initiative receives the attention it deserves.

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What strategies have you used to generate leads in a partner marketing role?

Provide examples of successful lead-generation strategies you’ve deployed, such as in-person or virtual events, digital marketing efforts, or partnership collaborations. Highlight metrics or results where possible to demonstrate effectiveness.

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How do you measure the success of your marketing initiatives?

Talk about key performance indicators (KPIs) you commonly track, like lead conversion rates, engagement metrics for campaigns, and return on investment (ROI). Emphasize how data and analytics influence your strategies moving forward.

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How do you build relationships with partners?

Mention your methods for building strong partnerships, such as regular communication, understanding the partner's needs, and providing tailored support. Illustrate your approach with examples of how you've successfully cultivated relationships in the past.

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What digital marketing channels are you most comfortable using?

Identify the digital marketing channels you have hands-on experience with, such as social media, email marketing, SEO, or PPC. Share insights on how you’ve leveraged these channels to achieve specific marketing goals.

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Can you give an example of a successful event you organized?

To effectively answer, outline the objectives of the event, your planning process, and how you ensured successful execution. Share the results and feedback received to strengthen your example.

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What do you know about Pipedrive and its partner ecosystem?

Showcase your knowledge about Pipedrive, including its mission, products, and the value it offers to sales and marketing teams. Discuss any research you’ve conducted on its partner ecosystem and how you envision supporting it as a Partner Marketing Manager.

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How would you handle conflicting priorities among multiple partners?

Discuss your problem-solving and negotiation skills, emphasizing the importance of clear communication and finding common ground. Share any past experiences where you successfully balanced competing interests.

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What motivates you to excel in a partner marketing role?

Share your passion for helping businesses grow through collaboration. Discuss the satisfaction you gain from watching successful partnerships thrive and how that inspires your work ethic and creativity in marketing.

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Pipedrive is the easy and effective CRM for small and medium-sized companies. We empower SMBs to unlock their business potential and scale with our easy-to-use, affordable and effective CRM. With Pipedrive, you can track your sales pipeline, manag...

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Full-time, hybrid
DATE POSTED
January 11, 2025

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