Partner Marketing Manager

The Partner Marketing Manager at Pipedrive plays a crucial role in defining and executing diverse marketing plans that help partners scale and grow. Responsibilities include assisting with lead-generation activities through both digital and in-person events, collaborating with teams across the organization on product and corporate marketing strategies, and managing budgets to ensure effective campaigns and resources are in place.

To qualify for the Partner Marketing Manager role at Pipedrive, candidates should have 3 to 5 years of experience in channel or partner marketing, with a strong grasp of B2B marketing strategies. A bachelor’s degree in marketing or a related field is preferred, alongside excellent communication skills, digital marketing familiarity, and proficiency with CRM tools. Experience in the North American or EMEA markets is a plus.

Pipedrive offers a unique, value-driven environment where people come first. As a Partner Marketing Manager, you'll work with a diverse team comprised of over 50 nationalities and offices worldwide. The company emphasizes flexibility, personal development, and a commitment to executing ideas, all while maintaining a fun and collaborative atmosphere.

As a Partner Marketing Manager at Pipedrive, you’ll be responsible for developing a variety of impactful marketing strategies. This includes crafting campaigns-in-a-box for partners, generating lead strategies through various digital channels, and supporting the organization of events, both virtual and in-person, that align with Pipedrive's significant corporate projects.

Yes, the Partner Marketing Manager position at Pipedrive involves some travel commitments, with up to 20% travel expected. This helps provide onsite support at key events, allowing for personal engagement with partners and enhancing the overall marketing efforts.

When answering this question, share specific examples of channel marketing strategies you've developed or executed. Highlight the outcomes, such as increased engagement or revenue growth, and how you collaborated with partners to achieve those results.

Discuss your organizational skills and tools you use for project management. Describe how you gauge the impact of each campaign, set deadlines, and ensure team alignment while maintaining flexibility to adjust priorities as needed.

Be prepared to mention specific digital marketing tools you're proficient with, like CRM platforms, email marketing systems, or analytics tools. Give examples of how you've used these tools to generate leads and enhance marketing efforts in previous roles.

Share a success story that outlines your role in a partnership, the strategies you employed, and the metrics used to evaluate performance. Emphasize effective collaboration and the positive outcomes achieved through the partnership.

Discuss your understanding of your audience's needs, how you research relevant topics, and your collaborative process with partners. Mention methods you take to ensure the content aligns with partner goals while also promoting Pipedrive’s offerings.

Explain your role in planning and executing events, detailing your responsibilities before, during, and after the event. Discuss how you've adapted to different formats, especially during recent global shifts toward virtual events.

Outline key performance indicators (KPIs) you focus on, such as lead generation metrics, sales conversions, or engagement levels. Share specific examples of how you conducted post-campaign analyses and used the insights to improve future efforts.

Discuss your experience in managing budgets, from allocation to tracking spend against planned activities. Illustrate your problem-solving skills by sharing a time when you had to make adjustments to stay on budget while still achieving campaign objectives.

Emphasize the importance of collaboration in your previous roles, providing examples of how working cross-functionally led to successful outcomes. Discuss effective communication practices and how you foster relationships with internal stakeholders and partners.

Express your enthusiasm for Pipedrive's mission and values. Highlight how your skills align with the role and how you can contribute to Pipedrive’s goals. Mention any specific aspects of Pipedrive's culture or success that resonate with you personally.