Plotly is seeking a creative and analytical Senior Demand Generation Director to lead marketing efforts and drive B2B demand. The ideal candidate will utilize data-driven strategies to enhance visibility and generate leads.
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Skills
Strong analytical skills
Project management
Communication
Experience with CRM tools
SEO/SEM knowledge
Responsibilities
Develop and execute a comprehensive demand generation strategy
Lead and optimize multi-channel campaigns
Create memorable experiences for events
Collaborate with sales and marketing teams
Utilize analytics to track campaign performance
Manage the marketing budget
Oversee targeted content creation
Stay updated on demand generation trends
Education
Bachelor’s degree in Marketing, Business Administration, or related field
Master’s degree preferred
Benefits
Comprehensive health coverage
Generous PTO
Parental leave top-up
Stock options
Learning & development program
Home office support
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