Performance Marketing Specialist

What if you could personally impact the future of healthcare? As part of the PocketHealth team, you will enable hospitals and clinics across North America — and more importantly, empower over a million patients — to discover a better healthcare experience.

PocketHealth is a patient-centric platform that enables hospitals and clinics across North America to share imaging records digitally with patients, instantly and securely. Through our platform, we enable patients to be active and engaged participants in their own care, and take control of their care journey. In addition to image sharing, which is the heart of the PocketHealth platform, we’ve grown our core functionality to enable sharing between hospitals and physicians, as well as instant image retrieval and automated importing capability. PocketHealth is a unified image management solution for over 600 hospitals and clinics across North America. We believe that by placing patients at the center of the record release process, data moves more ethically, easily and securely throughout the care journey, and we’re looking for passionate individuals to help make this vision a reality for millions more patients across North America.

We are looking for an analytical, creative, and disciplined digital marketer to help manage and scale our paid marketing efforts. We’re looking for an individual with a track record of building out world class campaigns across paid marketing channels that attract the attention of consumers.

As a key member of the Marketing team reporting to the Senior Manager of Growth Marketing, the Performance Marketing Specialist is responsible for managing the success of our digital ad program across paid search, paid social, and programmatic platforms.

• Manage day-to-day campaign management across paid social, paid search, and programmatic
• Ensure campaigns are pacing in line with our budgets while making necessary optimizations in line with our performance KPIs
• Become an expert on the nuances of the healthcare market so you can effectively drive growth through paid channels
• Work with internal and external partners to develop the right creative, copy, and audience segmentation to effectively target patients and providers
• Measure and report on the effectiveness of campaigns, programs and channels and develop insights and recommendations
• Conduct ongoing testing and experimentation

• A strong understanding of DTC marketing
• A successful track record of driving demand through a variety of paid channels
• Deep experience with Paid Search, Paid Social, and Programmatic advertising
• Experience working with creative teams/agencies
• A growth mindset and a comfort level operating in fast-moving, high growth environments
• The ability to interpret data and results, and turn them into actionable insights that drive decision-making
• At the same time you understand that performance marketing is part art, part science. You are comfortable with making decisions in situations where data is limited
• Experience working effectively with cross-functional teams, in particular Brand, Comms, and Product Marketing
• 2+ years of experience in a similar role

You can do amazing things at PocketHealth. You can positively impact the healthcare journey for millions of people, while building your career and developing your skills. It doesn’t have to be one or the other. It has been a part of our mission since our founding to empower patients & make healthcare accessible to all, and we know this can only be achieved with a team of diverse perspectives that is representative of the Patient & Provider communities we serve. 

PocketPHolk love working here for these reasons and more; working remotely, our competitive salaries and benefits (stock options too!), four weeks of paid time off, unlimited wellness days, extended mental health coverage and beyond - it’s important to us that our PocketPHolk are taken care of in the same way we take care of our Patients & Providers.

If there are ways we can support you through the recruitment process with an accommodation, please let us know by reaching out to DEI@pocket.health. Applications are accepted via posting only.