Digital Marketing Specialist

Skills

• Strong understanding of digital marketing principles and practices.
• Familiarity with social media and digital advertising platforms.
• Analytical skills to interpret and leverage data.
• Creative thinking to develop engaging campaigns.
• Excellent written and verbal communication skills.
• Adaptability to new technologies and processes.
• Time management for efficient campaign management.
• Willingness to learn and collaborate in a team environment.

Responsibilities

• Client Portfolio Management: Oversee and manage a portfolio of 40-50 clients, ensuring their digital marketing needs are met.
• Multi-Campaign Coordination: Execute and maintain multiple campaigns for each client across various digital channels.
• Strategic Development: Craft and refine digital marketing strategies for a diverse client base.
• Ad Configuration and Optimization: Set up and optimize ad campaigns across platforms.
• Performance Analysis: Analyze and interpret complex campaign data to identify trends and successful strategies.
• Client Reporting and Communication: Develop comprehensive performance reports for each client and maintain clear communication.
• Continuous Improvement: Stay updated on digital marketing trends and collaborate with the team for best practices.

Education

• Foundational knowledge in marketing.

Benefits