Job details

Digital Marketing Specialist

Poetic, a leading technology and strategic creative agency based in Houston, TX, is seeking a Digital Marketing Specialist to join their innovative team. The ideal candidate will develop strategies, configure ads, run tests, analyze campaign results, and generate performance reports.

Skills

Strong understanding of digital marketing principles and practices.
Familiarity with social media and digital advertising platforms.
Analytical skills to interpret and leverage data.
Creative thinking to develop engaging campaigns.
Excellent written and verbal communication skills.
Adaptability to new technologies and processes.
Time management for efficient campaign management.
Willingness to learn and collaborate in a team environment.

Responsibilities

Client Portfolio Management: Oversee and manage a portfolio of 40-50 clients, ensuring their digital marketing needs are met.
Multi-Campaign Coordination: Execute and maintain multiple campaigns for each client across various digital channels.
Strategic Development: Craft and refine digital marketing strategies for a diverse client base.
Ad Configuration and Optimization: Set up and optimize ad campaigns across platforms.
Performance Analysis: Analyze and interpret complex campaign data to identify trends and successful strategies.
Client Reporting and Communication: Develop comprehensive performance reports for each client and maintain clear communication.
Continuous Improvement: Stay updated on digital marketing trends and collaborate with the team for best practices.