Product Proposition Lead (General Insurance, Mandarin Speaker)

As a Product Proposition Lead at PolicyStreet, your primary responsibilities include conducting in-depth market research to understand customer needs, collaborating with product development teams to create or enhance products, and crafting unique value propositions that effectively communicate product benefits. You'll also be involved in creating marketing collateral, training sales teams, monitoring product performance, and building relationships with insurers and brokers to facilitate innovation.

To be considered for the Product Proposition Lead position at PolicyStreet, candidates should possess significant experience in the insurance industry, strong writing and negotiation skills, and a proven ability to analyze data and make insightful decisions. Being proactive and adaptable in a fast-paced environment is essential, alongside excellent time management and multitasking abilities. A creative mindset and self-motivation are also highly valued in our team.

At PolicyStreet, we believe in continuous professional development. As a Product Proposition Lead, you will have opportunities for skills enhancement and rapid growth, allowing you to advance your career while collaborating with a talented team. We value innovative thinking and provide a supportive environment that encourages you to explore new ideas and approaches in the insurance sector.

The work culture at PolicyStreet is vibrant and collaborative, emphasizing innovation and creativity. As a Product Proposition Lead, you'll work alongside motivated individuals who are passionate about challenging traditional insurance norms and driving positive change. We promote an inclusive environment where everyone’s ideas are welcomed, and we celebrate diversity and equal opportunities for all team members.

Product Proposition Leads at PolicyStreet enjoy a range of perks including comprehensive medical and life insurance, diverse health benefits, and a well-stocked pantry. Additionally, the environment promotes fun learning experiences and opportunities for personal and professional growth while making meaningful contributions to the company’s mission.

When answering this question, focus on your methodology for gathering and analyzing data. Emphasize your ability to identify customer needs through surveys, interviews, and market analysis. Share examples of how your research informed product development and enhanced customer satisfaction.

In responding to this question, demonstrate your analytical skills. Explain how you would first identify the root cause, whether it be marketing, pricing, or product features. Discuss the importance of gathering customer feedback and using performance metrics to guide your strategy for improvement.

Discuss your approach to understanding your target audience and their pain points. Explain how you integrate customer feedback and competitive analysis to construct a clear, persuasive value proposition that resonates with potential users and aligns with market needs.

Be prepared to share a specific example of a product you worked on, detailing your role in its development. Focus on what your contributions were, the challenges you faced, and how the product was ultimately successful, backed by metrics or customer testimonials.

Illustrate your organization and prioritization strategies, emphasizing your ability to assess project urgency and importance. Discuss the tools or frameworks you use to keep track of your tasks and how collaboration with team members facilitates timely completion.

Highlight your communication and interpersonal skills. Discuss the importance of establishing clear goals, frequent updates, and constructive feedback within cross-functional teams, illustrating with examples of past collaborative successes.

Share your sources for industry insights, such as market research reports, webinars, and networking with professionals in the field. Explain how you apply this knowledge in your role to anticipate shifts in customer needs and enhance product strategies.

Emphasize your analytical skills and the importance of data-driven decision-making. Discuss how you leverage data to evaluate product performance, inform enhancements, and develop strategies that align with market demands and customer feedback.

Demonstrate your ability to simplify complex topics by using relatable analogies and clear language. Provide an example of a past experience where you successfully conveyed intricate concepts to clients or stakeholders.

This is your opportunity to share your passion for insurance innovation and how your values align with those of PolicyStreet. Discuss your commitment to improving financial inclusivity and your enthusiasm for collaborating in a startup environment that is focused on meaningful change.