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Business Development Representative (Western NY)

ABOUT POPPI

Soda’s back. Like, actually back. The twist? It’s better for you this time (and no lie, it tastes better, too)! Join the team that’s reclaiming soda one mouthwatering drop at a time. Refreshing and juicy without unnecessary sugar, it’s time to love soda again! 

OUR VALUES

  • We keep it real: We keep our egos in check and our feedback honest so we can always stay real. You know, like our ingredients. 
  • We are creators: We’re disruptors who see and do things differently, which is why we changed the soda game forever.  
  • We do it better, together: We’re better when we do together. We have one shot to become the #1 soda, so we need to make it count (while taking care of each other along the way).  

 

LOCATION

This role is a field based remote position in Western Region of NY (Buffalo, Rochester, Syracuse areas). Location in this area is required because of the responsibilities to be present in the assigned market. 

 

THE ROLE

poppi is seeking an ambitious and motivated Business Development Representative (BDR) to drive growth and brand visibility within a designated geographical territory. As a Business Development Representative, you will focus on merchandising, upselling, and expanding poppi’s presence across various retailers. You will be accountable for growing depletions, selling cold placements and activating promotions. Your primary responsibility will be to increase points of distribution, both warm and cold, as well as ensuring poppi products are optimally displayed, stocked, and promoted.

WHAT YOU WILL DO 

  • Upsell and merchandise, which includes engaging with retailers to upsell poppi products and expand distribution in both refrigerated (cold) and ambient (warm) placements.
  • Build and maintain strong relationships with store managers and staff to foster long-term partnerships and brand loyalty.
  • Maximize product visibility by ensuring poppi products are well-stocked and attractively displayed through effective merchandising strategies.
  • Identify new sales opportunities and provide market insights to enhance territory sales strategies.
  • Track daily sales activities, distribution points, and market trends to continuously optimize performance.
  • Serve as a positive and professional ambassador for poppi, consistently communicating the brand’s values to retailers and customers.

WHAT YOU BRING 

  • Integrity and a mindset focused on “doing what’s right.”
  • Ability to thrive in a fast-paced, hands-on, entrepreneurial environment.
  • Excellent interpersonal and communication skills.
  • Strong organizational skills with a self-motivated work ethic.
  • Passion for building a brand and ensuring its success.
  • Ability to manage a productive schedule and stay detail-oriented.
  • Familiarity with retail sales, merchandising, or business development is a plus.

YOUR BACKGROUND 

  • 1+ years of merchandising or sales experience.
  • Preferred: Proficient with Microsoft Office Suite (Excel, PowerPoint, Word, and Outlook) and industry systems and platforms (VIP and Repsly).
  • Valid state driver’s license for the posted state or territory, and reliable transportation in accordance with State requirements for motor vehicles.

ADDITIONAL REQUIREMENTS

  • The role will support the Rochester, Buffalo, and Syracuse regions. The person in this role will be need to reside in either the Rochester, Buffalo, and Syracuse regions.
  • Some lifting and the movement of moderate loads require 50-pound lifting requirement.
  • Willingness and ability to travel within the assigned territory.
  • The ability to sit, stand, walk, and type for long periods of time.
  • Occasional exposure to outside weather conditions.
  • Willingness to work outside of standard business hours, including evenings and weekends, based on business demands.

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.  

COMPENSATION

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. This is a full-time, non-exempt position. For this role, the estimated base salary range is between $40,000- $48,000. The actual base salary will vary based on various factors, including market, minimum wage requirements, and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. 

BENEFITS

poppi offers a comprehensive benefits package for full-time employees, including, but not limited to: 

  • Paid Time Off (3 weeks) 
  • 10 Paid Company Holidays 
  • Medical, Dental, and Vision Benefits 
  • Flexible Spending Account Plan 
  • 401(k) Program 
  • Paid Parental Leave 
  • Life Insurance 
  • Technology Allowance 
  • Employee Assistance Program 
  • Quarterly poppi Product Benefit 

At poppi, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong. We welcome people of different backgrounds, experiences, abilities, and perspectives.  

poppi is proud to be an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law. 

Poppi Privacy Policy 

Average salary estimate

$44000 / YEARLY (est.)
min
max
$40000K
$48000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Business Development Representative (Western NY), Poppi

Join poppi as a Business Development Representative and be part of a refreshing movement that’s changing the soda game for good! As we bring back soda, better and tastier than ever, your role will be pivotal in expanding our brand visibility across Western NY, including Buffalo, Rochester, and Syracuse. In this fully remote position, you’ll engage with retailers, upselling and merchandising our delicious beverages to create excitement and boost our distribution. Imagine being the face of poppi, building lasting relationships with store managers and staff, and ensuring our products are not only stocked but attractively displayed. You'll have the chance to identify new sales opportunities while also tracking market trends and performance, all while bringing a spark of enthusiasm and professionalism to every interaction. With your intrinsic motivation and organization skills, you’ll thrive in this dynamic role. If you’re passionate about building brands and making a positive impact through collaboration, poppi is the place for you. We value integrity and teamwork, and we can’t wait to see how you can contribute to our mission of reclaiming soda—from a field that’s ripe for innovation. Ready to join our journey? Let's create something amazing together!

Frequently Asked Questions (FAQs) for Business Development Representative (Western NY) Role at Poppi
What are the main responsibilities of a Business Development Representative at poppi?

As a Business Development Representative at poppi, your primary responsibilities will include upselling and merchandising our products within the designated territories in Western NY. You'll engage with retailers, build strong relationships, ensure our products are optimally displayed, and track sales activities and market trends to drive growth.

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What qualifications do I need to apply for the Business Development Representative position at poppi?

To apply for the Business Development Representative position at poppi, you should ideally have over a year of sales or merchandising experience. A strong foundation in communication and organizational skills, along with a passion for brand building, will significantly benefit you in this role.

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Does the Business Development Representative at poppi need to travel?

Yes, the Business Development Representative role at poppi requires travel within the assigned territories of Western NY, particularly in Rochester, Buffalo, and Syracuse. Having a valid state driver's license and reliable transportation is also necessary.

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What is the compensation package for the Business Development Representative role at poppi?

poppi offers a competitive compensation package for the Business Development Representative role, with an estimated base salary range of $40,000 to $48,000. Actual salary may vary based on experience and qualifications during the interview process.

Join Rise to see the full answer
What kinds of benefits can employees expect when working as a Business Development Representative at poppi?

As a Business Development Representative at poppi, you can expect a comprehensive benefits package that includes three weeks of paid time off, paid company holidays, medical, dental, and vision insurance, a 401(k) program, and many more perks aimed at ensuring your well-being and support.

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Common Interview Questions for Business Development Representative (Western NY)
What strategies would you use to increase brand visibility at poppi?

To increase brand visibility for poppi, I would focus on effective merchandising strategies, leverage relationships with store managers for prime product placement, and execute promotional events to engage customers and create buzz around our products.

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How do you approach upselling in a retail environment?

When upselling in a retail environment, I prioritize understanding customer needs first. By showcasing the unique benefits of poppi products and using engaging product knowledge, I can effectively persuade customers to choose our offerings over competitors.

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Can you give an example of how you handled a difficult retailer relationship?

In previous roles, I faced difficult retailer relationships by proactively addressing their concerns, listening carefully, and offering tailored solutions. This approach turned around relationships by building trust and mutual respect, ultimately benefiting both parties.

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What metrics would you track to measure success in your role?

In my role as a Business Development Representative, I would track metrics such as sales volume, distribution points, product visibility scores, and the effectiveness of promotional campaigns to measure success and identify areas for improvement.

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How do you stay organized while managing multiple accounts and territories?

I stay organized by using a combination of digital tools and scheduling strategies. Setting priorities, creating daily task lists, and regularly updating my CRM system helps streamline my time management and ensures no account is neglected.

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What role does teamwork play in a Business Development Representative's success?

Teamwork is crucial for a Business Development Representative's success, as collaboration with colleagues enhances problem-solving, sharing market insights, and developing cohesive strategies. Working together ensures we meet sales targets more effectively.

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What’s the biggest challenge you've faced in business development?

The biggest challenge I've faced was entering a new market where competition was fierce. By conducting thorough market research and engaging with local retailers to understand their needs, I was able to develop tailored approaches that successfully established our presence.

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How do you ensure effective communication with retailers?

I ensure effective communication by being transparent, proactive, and responsive. Regular updates, check-ins, and actively soliciting feedback from retailers help to maintain strong, productive relationships, ensuring that both parties are aligned.

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What techniques do you use to stay motivated in a remote position?

To stay motivated in a remote position, I set clear goals, maintain a structured schedule, and create a dedicated workspace. Staying connected with colleagues through regular virtual meetings also helps keep the energy high and fosters collaboration.

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How would you describe your sales style?

My sales style is consultative—focusing on building rapport and understanding client needs before recommending solutions. I believe in a personalized approach that builds long-term relationships, which I believe is at the core of the Business Development Representative role.

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Poppi is a better-for-you prebiotic soda designed to keep your gut in check. Poppi combines real fruit juice with prebiotic powerhouse apple cider vinegar to create a soda that tastes amazing and provides real health benefits. The company was foun...

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Full-time, remote
DATE POSTED
April 18, 2025

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