Sr. Competitive Intelligence and Enablement Manager

As the Sr. Competitive Intelligence and Enablement Manager at Postscript, your primary responsibilities include acting as the go-to expert on competitor offerings, managing integration requests, and delivering training to GTM teams on competitive strategies. You'll partner with various stakeholders to design revenue-generating competitive plays and maintain competitive resources, such as battlecards and analysis decks, to ensure that the teams are well-equipped to succeed.

To qualify for the Sr. Competitive Intelligence and Enablement Manager role at Postscript, you should have a Bachelor’s degree and 2-3 years of experience in managing competitive intelligence or product enablement processes. Strong communication skills are crucial, along with proven experience in designing enablement programs. Experience in eCommerce or SaaS, especially in SMS and email marketing, is a nice plus that can set you apart.

At Postscript, we believe in high growth and development opportunities. As a Sr. Competitive Intelligence and Enablement Manager, you will have the chance to design impactful enablement programs and work closely with leadership to drive revenue strategies. Your role will provide you with valuable insights into the competitive landscape, enhancing your expertise and paving the way for your career advancement within a thriving startup environment.

The hiring process for the Sr. Competitive Intelligence and Enablement Manager role at Postscript includes several stages: an initial introductory call with a recruiter, a conversation with the hiring manager, virtual onsite interviews with team members, a homework assignment to demonstrate your problem-solving skills, and a final interview that assesses your alignment with our core values. We also conduct reference checks before extending an offer.

The salary range for the Sr. Competitive Intelligence and Enablement Manager role at Postscript is between USD $128,000 and $146,000 base, along with significant equity. Importantly, we maintain a non-geo-based salary structure, ensuring that talented individuals across North America can thrive without location-based constraints.

Approach competitive analysis by first identifying key competitors within the SMS marketing space. Gather data on their offerings, strengths, and weaknesses. Utilize various tools to compile insights and present them clearly in battlecards to help GTM teams navigate competitive scenarios effectively. This proactive analysis allows teams to strategize and differentiate our solutions accurately.

In my previous role, I identified a gap in our team's understanding of a new product feature. I collaborated with stakeholders to design an interactive training program that included webinars, hands-on demos, and support materials. By tailoring the content to address real-world scenarios, I successfully improved product adoption and enhanced GTM team's confidence in pitching the feature.

Enhancing GTM team performance can be achieved through tailored training programs focused on competitive strategies and the practical application of product features. Regular feedback loops and win/loss analyses will help make data-driven improvements in our approach. Implementing knowledge-sharing sessions can foster collaboration and ensure everyone is aligned with the most effective strategies.

To stay current on trends in ecommerce and SMS marketing, I regularly engage with industry publications, attend webinars and conferences, and follow thought leaders on social media. Networking with peers and participating in relevant professional groups also provides valuable insights that can inform our competitive strategies and overall market understanding.

I would establish a structured process for receiving, evaluating, and prioritizing integration requests based on strategic alignment and business value. Implementing a clear communication flow among cross-functional teams ensures everyone is aligned on expectations and timelines, allowing for streamlined execution of integration opportunities without overwhelming resources.

I would collect qualitative and quantitative data from both successful and unsuccessful sales efforts. Analyzing patterns in the data, such as reasons for wins or losses, allows me to identify themes and trends that can inform strategic adjustments. Presenting this data to stakeholders through actionable insights ensures that our GTM approach continuously evolves to become more effective.

Effective training involves interactive sessions that encourage participation and real-life applications. I employ a mix of formats, including workshops, e-learning modules, and hands-on projects. Tailoring the training content to the specific needs of teams ensures that they not only understand the material but can also apply it to their roles confidently.

To foster communication between the GTM and product teams, I would establish regular alignment meetings and collaboration tools, such as shared platforms for project tracking and updates. Encouraging open dialogue through feedback sessions and brainstorming workshops allows both teams to understand each other’s challenges and perspectives, ultimately enhancing collaboration and project success.

Competitive intelligence is vital for Postscript because it directly informs our positioning, product development, and go-to-market strategies. Understanding competitors helps us identify gaps in the market, capitalize on our strengths, and anticipate their movements, allowing us to maintain a clear competitive advantage in a rapidly evolving ecommerce and SMS marketing landscape.

Collaboration is essential in successful enablement because it brings together diverse perspectives and expertise. Working closely with teams across various functions ensures that enablement programs are comprehensive, relevant, and tailored to the specific needs of the GTM team. This collective approach leads to greater buy-in and the overall success of enabling teams to execute effectively.