Business Development Representative - job 1 of 2

Intro and job overview:

The Business Development Representative (BDR) will be responsible for conducting Strategic Business Development activities to new targets within both prospect and existing accounts, with the objective of introducing/positioning Precisely’s Data Integrity products and services to key decision-makers to drive activity through the initial phases of the sales cycle and to create qualified opportunities for the field sales force. Activities will include conducting outbound calls, writing, and sending emails, participating in demos and setting up an initial meeting between the customer/prospect/partner and the assigned Account Executive. BDR will take full responsibility of following up on marketing generated leads plus create and execute outbound cross and up sell campaigns to existing customers

Responsibilities and Duties: 

Outbound Business Development

• Conduct Outbound Strategic Business Development in concert and communication with Account Executives, where the BDR will work with Account Executives, with the objective of creating qualified new meetings and opportunities for Account Executive to pursue. This will be associated with setting up an initial meeting between the customer and the assigned Account Executive.

Inbound Business Development

• Conduct Strategic Business Development as part of follow-up with customers and prospects who have responded to our Marketing Activities (Events & Tradeshows, Webinars, Ads, Collateral on our website, etc.) with the objective of creating qualified opportunities for the sales team. This will often be associated with setting up an initial meeting between the prospect and the assigned Account Executive.

All Business Development

• Work with Product Marketing, Pre-Sales and Sales teams to become knowledgeable in Precisely’s products and services such that the BDR can effectively and persuasively target the value proposition of products and services to specified pain points for the right buyer profile and to communicate our products’ differentiation clearly and compellingly that drives interest and results in qualified leads/initial meetings. This includes mastering product training as well as sales plays.
• Perform contact discovery where necessary as part of the Business Development process to target Business Development efforts more effectively (i.e. – prospect identification and discovery of contact information)
• Ability to source contacts using various Prospecting Platforms such as, but not limited to, ZoomInfo or Apollo, LinkedIn Sales Navigator, Outreach, etc.
• Maintain daily activities in Salesforce CRM and Outreach, tracking interactions with prospects, partners, and customers.
• Provide weekly/monthly updates to manager on individual activity.
• Interact regularly with all areas of Marketing and Sales, including Operations team, to discuss the lead qualification process, and recommend improvements.
• Work closely with the Marketing team in developing new ways to increase awareness of Precisely’s products and services.

Requirements and Qualifications:

• Bachelor’s or Associate’s Degree, or equivalent level of education
• Prior business development experience
• Process Driven
• Goal-oriented, highly confident, self-motivated
• Time Management
• Organizational Skills
• Communication Skills
• Active Listening
• Collaboration and Teamwork
• Problem Solving and Creativity
• Adaptability and Coachability

Preferred Requirements:

• Understanding of enterprise software
• Prospecting Skills
• Strong telephone (cold calling), outbound emailing and account research.
• Technology Driven (Tools)
• Experience using Microsoft Excel, Salesforce, Tableau, Outreach, ZoomInfo and LinkedIn Sales Navigator preferred but not required.
• Territory Management
• Experience with Enterprise accounts.

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