Job details

Product Manager - job 2 of 2

Job Description

Job Summary (General Responsibilities):

Responsible for management of the assigned product line, including the specific product mix, product families, and ongoing evaluation of products to be added, enhanced, refined, developed or eliminated. Develop support resources and training for sales, customers, manuals, and technical support. Ensure that the assigned product line/s is/are recognized as the best line by resellers and end users in the industry for value, quality, selection, innovation, features, reliability, and ease of use.

Responsibilities

Define and conduct primary and secondary research (direct customer contact and surveys, trade shows and journals, sales evaluations, monitoring competitors and industry trends, store visits and vendor insights) as necessary to gather and validate key product hypothesis. Collaborate with consumer insights team to guide market research and analyze results. Translate insight into new product ideas and category direction.
Build market intelligence on emerging products and solutions. Research and report competitive product launches, portfolio strategy, and SWOT. Build continuous relationships with vendor partners to gain understanding of their capabilities, new product and technology roadmaps, etc.
Build, validate, and champion short-, mid-, long-term category roadmaps (up to 3 years) to provide clear direction for new product introduction and product lifecycle management.
Prioritize, direct and ensure the creation of product value proposition and concept documents to assess global market needs, to identify gaps, and to develop relevant new consumer solutions. Develop concept specification and use cases for upcoming product based on product positioning, consumer insight, competitive offerings, cost implication, and other market dynamics.
Assist in channel specific or regional specific product requests by analyzing business case, differentiation with current Belkin portfolio, and utilization of existing or future products on category roadmap.
Assess business opportunity, including total addressable market size, Belkin opportunity size, financial opportunity, to build business case.
Manage NPI project kick-off meetings with cross-functional teams detailing product value proposition, key product use cases, features and requirements.
Partner with regional product managers to ensure that product launches and transitions are executed as defined.
Collaborate with cross-functional teams to execute and launch products. Partner with product development team to ensure successful product development and launch.
Work with industrial designers, engineers, toolmakers, product development team, and other cross-functional teams to ensure success on product development and launch, deadlines, and financial targets.
Provide Marketing Department with sufficient information to develop product packaging, documentation, bulletins, and training material.
Conduct post-launch analysis of NPI projects to validate product value proposition success and recommend improvements based on market feedback and new competitive offerings.
Achieve sales and profitability goals of categories assigned.
Fulfill responsibilities under ISO 9001 and 14001; understand and fully support IS0 system.
Comply with Health and Safety requirements of Belkin.
Maintain a safe and clean work environment.
Understand and follow company rules and regulations.
Perform all other duties as assigned and required.

Education and Experience Requirements:

Four-year college degree in Business Administration, Marketing, or related field
3+ years similar or related work experience within computer, consumer electronics (CE), or consumer packaged goods (CPG) industry
Strong analytical and quantitative skills – ability to source, refine, and use hard data and metrics to back up assumptions and evaluate outcomes a plus
Proven experience in identifying/articulating/substantiating product ideas and developing mid- to long-term product strategies and roadmap
Demonstrated ability to translate customer needs into business and product requirement a plus
Excellent written and verbal communication skills and cross functional leadership qualities
Able to manage multiple projects and priorities while delivering results quickly and with grit in an ambiguous environment

What you’re getting into

We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.

You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal.

Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.

We are committed to diversity. Belkin is an Equal Opportunity and Affirmative Action Employer M/F/D/V. We maintain a drug-free workplace.

All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice

HERE

Location:

El Segundo, California

Range for this position:

$95,000 - $110,000

Factors such as geographic location, academic credentials, relevant experience, and specific knowledge, skills and abilities will influence the actual salary offered. In addition to a competitive market-based salary, compensation also includes a performance-based bonus, and in addition to a full range of medical, financial, and/or other benefits. Further details can be found

here

Belkin Glassdoor Company Review

3.7

Belkin DE&I Review

No rating

CEO of Belkin

Chet Pipkin

Approve of CEO

By Belkin

We create products that help people realize the power of technology and make people’s lives better, easier and more fulfilling. This has been Belkin’s mission since our inception in 1983.

12 jobs

FUNDING

Private

INDUSTRY

Consumer Product Manufacturing

TEAM SIZE

1001-5000

LOCATION

Hybrid, based in El Segundo, CA

DATE POSTED

July 4, 2023