Product Marketing Manager, Competitive Intelligence

We truly believe our platform provides the best solutions on the market, but our customers often need to compare us with other options. As a Product Marketing Manager, Competitive Intelligence, you'll be responsible for making sure Branch understands those alternatives as well as we understand our own platform. We're looking for a tenacious investigator with a technical background, a strong intuition, and a drive to uncover all the facts.

To be successful in this role, you will need to develop a deep understanding of Branch's products, the alternatives provided by our competitors, and why those differences matter. Then, you will deploy this understanding to help our go-to-market teams advise current and future customers about the best solutions for their needs.

As Product Marketing Manager, Competitive Intelligence, you'll get to:

• Build our competitive intelligence program from the ground up, reporting directly to the Director of Product Marketing.
• Ensure our teams are armed with the facts and resources they need to succeed, including trainings, office hours, battlecards, objection handling, and customer-facing content.
• Make appearances as an expert guest on calls with strategic customers.
• Drive deep competitor analysis including product strategy research, customer research, and technical research to keep comprehensive situational awareness of the alternatives our customers consider.
• Lead competitive product monitoring and provide regular company-wide briefings and updates on key industry and competitor trends.
• Inform product prioritization and strategic direction through competitive insights.
• Partner with stakeholders across product, marketing, and sales to ensure accurate competitive positioning and advise on our competitive strengths, weaknesses, and opportunities.

You'll be a good fit if you have:

• 5+ years experience in technical or analytical roles in B2B SaaS, mobile app development, consulting, or similar industries.
• A technical background, including proficiency with one or more programming languages.
• The capacity to use and understand Branch's products, including complex technical concepts and attribution data flows.
• Knowledge of the mobile ecosystem (including apps, app stores, and underpinning technical concepts such as SDKs and postbacks) and digital advertising ecosystem (including mobile measurement partners, ad networks, agencies, and ad platforms such as Facebook and Google).
• Prior experience creating and managing a competitive intelligence program.
• Polished written and verbal communication.
• Strong research, analytical, and presentation building skills.
• Ability to reconcile large, disparate, and conflicting datasets to draw out insights.

In accordance with applicable law, the following represents a reasonable estimated compensation range for this role: the estimated pay range for this role, if based in Remote - CA, is $123,500 - $157,500.

Please note that this information is provided for those hired in Remote - CA only. Compensation for candidates outside of Remote - CA will be based on the candidate's specific work location.

Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.