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Director of Channels East

Proficio is an award-winning managed detection and response (MDR) services provider. We provide 24/7 security monitoring, investigation, alerting and response services to organizations in healthcare, financial services, manufacturing, retail and other industries. Take a video tour of our global network of 24/7 Security Operations Centers (SOCs).

Proficio has been highlighted in Gartner’s Market Guide for Managed Detection and Response Services for the last seven consecutive years. MSSP Alert ranks Proficio among the top 40 global MDR providers.

We have a track record of innovation. Proficio invented the concept of SOC-as-a-Service. We were the first MDR to provide automated response services and are the only company in our space with a patent for cyber risk scoring and security posture gap analysis.

Our typical client is a medium to large-sized organization that lacks the in-house resources to address the challenges of a rapidly changing threat landscape. The difficulty of hiring and retaining cybersecurity professionals are widely understood. Our prospective clients are also challenged to effectively harness technology and build hardened processes that reduce the risk of security breaches.

While Proficio has developed a unified service delivery platform designed to meet the needs of the most demanding clients, what sets us apart is the quality and passion of our people. We believe the SOC of the Future will meld the creativity of human intelligence with the power of advanced technologies like AI.

In the US, we are 100% channel focused. Proficio is also a strategic Security Partner with Microsoft, Cisco, Splunk, and Elastic.

Proficio’s commitment to developing and promoting our team members is unparalleled in our industry. Most of our senior managers were promoted from within.

SUMMARY

Why We Need You!

  • Proficio has an outstanding opportunity for a Director of Channels and Strategic Partners (East) to identify and deliver deals with diverse resellers and enable lead generation activities with our strategic technology partners. Covering the (East) US, you will partner and empower the extended sales team to deliver meaningful business value.
  • You will need the DNA of a highly-driven entrepreneur, driving sales from the ground up with a set of national and regional VARs, with excellent client engagement skills, the ability to work closely with Proficio Sales and Solution Consulting teams to design proposals, and build pipeline through proactive partner management.
  • If you’re passionate about scaling businesses through Channel Sales in new markets, this is a tremendous opportunity to drive great business outcomes, growth and innovation.

Responsibilities

  • Develop, execute and drive the Region’s Channel Partner Sales and Global Go-To-Market Alliances
  • Drive revenue streams from new and existing channel relationships
  • Drive both new business development and enhance the development of existing reseller partner relationships
  • The core tenant for this role is driving new routes to revenue that are identified by channel partners. 
  • Our strategy is to invest in a limited set of value-added partners that will make a significant impact to Proficio’s growth and reach.
  • Take ownership of end-to-end sales delivery and providing on-going partner support
  • Collaborate with Sales and Solution Consulting teams to develop innovative strategies highlighting capability with a strong focus on emerging technologies
  • Contribute to high-level sales strategy development and tactical "boots on the ground" activities

  • 3-5+ years' Channel Management experience
  • A proven and successful track record managing Channel Partners across the Eastern region
  • Knowledge of Managed Services and SOC Operations is a plus
  • Successful track record creating and implementing business development plans with reseller partners
  • Previous sales experience selling to IT Stakeholder or C level executives is a plus
  • Strong set of existing Partner Relationships (Rolodex) that can be quickly leveraged by Proficio such as ePlus, NWN Carousel, GuidePoint Security, and Defy Security

  • Salary range: $140,000 base salary with 50/50 commission plan
  • Opportunity to work in a progressive organization with structured training and roadmap for success
  • Health, Dental and Vision plans available first of the month
  • Other benefits: Health Advocacy Program, Employee Assistance Program, Employee Discount Program
  • Tax advantage products: Healthcare flexible spending accounts, dependent care flexible spending accounts, commuter transit ad parking accounts, health saving accounts, limited purpose flexible spending accounts
  • Voluntary benefits: Life and AD& D insurance, disability, accident insurance, hospital indemnity, cancer and specified illness insurance, critical illness, Info/Armor, legal insurance, pet insurance, auto and home
  • 401K plan
  • Gym reimbursement
  • Proficio is an EOE Employer

Proficio collects certain personal information upon your submission of an application for an open position. More information is available about your consumer rights and our privacy policy at www.proficio.com/privacypolicy

Proficio Glassdoor Company Review
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CEO of Proficio
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Brad Taylor
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Average salary estimate

$140000 / YEARLY (est.)
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$140000K
$140000K

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What You Should Know About Director of Channels East, Proficio

Proficio is on the hunt for an energetic Director of Channels East who is ready to make waves in the channel sales landscape! As an award-winning managed detection and response (MDR) services provider, we’re proud to help organizations across various industries tackle cybersecurity challenges with our top-notch 24/7 monitoring and innovative solutions. In this leadership role, you'll be the driving force behind developing and executing channel partner strategies that lead to increased engagement and revenue growth across the Eastern U.S. Your entrepreneurial spirit will shine as you work hand-in-hand with a diverse array of regional and national VARs, empowering our extended sales team to foster meaningful business relationships and deliver exceptional value to our clients. You’ll be collaborating closely with our sales and solution consulting teams to create proposals and drive business development activities that will set Proficio apart as a leading player in the industry. With a rich history of innovation and a commitment to nurturing talent from within, Proficio provides a remarkable opportunity to grow and succeed in a progressive environment. If you're passionate about channel sales and want to be part of a vibrant team dedicated to redefining cybersecurity response solutions, then we can't wait to see what you bring to our table!

Frequently Asked Questions (FAQs) for Director of Channels East Role at Proficio
What are the main responsibilities of the Director of Channels East at Proficio?

The Director of Channels East at Proficio is primarily responsible for developing and executing the region's channel partner sales strategy. This entails driving revenue streams from both new and existing channel relationships, enhancing the development of reseller partner connections, and taking ownership of end-to-end sales delivery. Additionally, you'll collaborate with the sales and solution consulting teams to develop innovative strategies focused on emerging technologies.

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What qualifications do I need to apply for the Director of Channels East position at Proficio?

To qualify for the Director of Channels East role at Proficio, candidates should have 3-5+ years of channel management experience, along with a proven track record of successfully managing channel partners in the Eastern region. Familiarity with managed services and SOC operations is advantageous, along with previous experience selling to IT stakeholders or C-level executives. A strong existing partner network can significantly enhance your application.

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How does Proficio support its employees in the Director of Channels East role?

Proficio is dedicated to supporting its employees through structured training and a clear roadmap for success. The company emphasizes the development and promotion of team members, with many senior managers having been promoted from within. Moreover, Proficio provides various benefits, including health insurance, a 401K plan, a gym reimbursement program, and additional voluntary benefits to ensure employees feel valued and supported.

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What is the salary range for the Director of Channels East at Proficio?

The salary range for the Director of Channels East position at Proficio is $140,000 as a base salary, accompanied by a commission plan that is structured 50/50. This compensation model is designed to reward performance and encourage strategic growth, making it an attractive opportunity for ambitious candidates in the channel sales space.

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What types of partners will the Director of Channels East be working with at Proficio?

In the Director of Channels East role, you will be engaging with a mixture of national and regional value-added resellers (VARs). Proficio aims to invest in a limited number of high-impact partners that can significantly contribute to its growth, allowing the Director to cultivate valuable relationships that facilitate lead generation and business development.

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Common Interview Questions for Director of Channels East
Can you describe your experience with channel partner management?

In your answer, highlight your relevant experience in managing channel partners, including specific examples where you successfully developed relationships, drove sales, or implemented strategic initiatives. Mention any key metrics that demonstrate your impact on revenue growth or market reach.

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How do you approach the development of a channel sales strategy?

Discuss your systematic approach to developing a channel sales strategy by outlining how you conduct market research, identify key partners, and outline objectives. Emphasize the importance of collaboration with internal teams and ongoing partner support to adapt and refine strategies.

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What techniques do you use to motivate channel partners?

Outline different techniques you employ to motivate channel partners, such as incentives, regular communication, training programs, and co-marketing initiatives. Providing examples of successful implementation can also strengthen your answer.

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How do you identify potential new channel partners?

Explain the methods and criteria you use for identifying potential partners, such as market analysis, competitor benchmarking, or leveraging existing networks. Be sure to mention any specific strategies that have led to successful partnerships in the past.

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Describe a challenging situation you faced with a channel partner and how you resolved it.

Share a specific situation where you faced challenges in working with a channel partner, focusing on the steps you took to resolve the issue, maintain the relationship, and restore trust. Highlight communication skills and adaptability.

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What role does technology play in your channel sales strategy?

Discuss how technology can drive efficiencies and improve communication in channel partner management. Provide examples of tools or platforms you have used in the past to enhance partner engagement, reporting, and performance monitoring.

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What is your experience with collaborating with sales and solution consulting teams?

Detail your experiences working alongside sales and solution consulting teams, emphasizing how these collaborations helped you develop proposals and sales strategies. Provide specific scenarios where teamwork led to successful outcomes.

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How do you measure the success of your channel partner relationships?

Outline the key performance indicators (KPIs) you track to measure the success of channel partner relationships. Mention metrics such as revenue growth, lead generation, partner engagement levels, and retention rates, and explain how you use this data to make informed decisions.

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What strategies do you employ for lead generation with channel partners?

Discuss your strategies for driving lead generation with channel partners, outlining how you utilize co-marketing initiatives, events, and training sessions to encourage partner engagement. Be sure to mention any successful campaigns or partnerships you have been involved in.

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How do you stay updated on industry trends and best practices in channel sales?

Explain the methods you use to keep yourself informed about the latest industry trends and best practices, such as attending conferences, joining professional networks, subscribing to industry publications, and engaging with thought leaders in the area of channel sales.

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People are our greatest asset. It’s not just about finding a job; it’s about finding a career, a home for the passion you bring to your work - a place where other people share your aspirations. Our employees always have countless opportunities to ...

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Full-time, on-site
DATE POSTED
December 20, 2024

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