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Graphic Designer - job 1 of 4

We are looking for a Paid Media Graphic Designer focused exclusively on designing high-performing paid media assets across Meta, Pinterest, Amazon, and Google campaigns.

You’ll be responsible for crafting visuals that drive brand visibility, customer engagement, and conversions. Working closely with the Director of Growth and our marketing team, you’ll play a critical role in executing our paid media strategy and achieving growth goals.

Basic video editing knowledge is a bonus, though not required, for supporting dynamic ad formats.


Location: Fully remote (
Work from home), 9 AM - 6 PM EST

Key Responsibilities:

  • Paid Media Design: Create conversion-focused ad creatives for social media, Amazon, and search campaigns that align with brand standards and performance objectives.

  • Visual Storytelling: Develop compelling visuals that capture attention and engage audiences, specifically for paid channels.

  • Brand Consistency: Ensure all paid media assets are cohesive with our brand identity and messaging across platforms.

  • High-Quality Output: Consistently deliver a high volume of high-quality designs daily to support fast-paced campaign needs.

  • Campaign Optimization: Work with the Director of Growth to refine creative assets based on campaign performance insights and A/B test results.

  • Cross-functional Collaboration: Collaborate with the marketing and digital teams to align ad creative with campaign goals and messaging.

  • Asset Management: Organize and maintain a library of digital assets, optimizing workflow for efficient campaign updates.

Qualifications:

  • Experience: 2+ years in graphic design focused on paid media for e-commerce or DTC brands.

  • Design Tools: Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with Figma or similar tools.

  • Platform Knowledge: Experience creating assets specifically for social media, Amazon, and search paid campaigns.

  • Creative and Analytical Skills: A strong eye for design with the ability to iterate based on data-driven insights and performance feedback.

  • Efficiency: Demonstrated ability to produce a high volume of high-quality designs daily, meeting the demands of a dynamic paid media environment.

  • Team Player: Excellent collaboration and communication skills for a cross-functional environment.

Nice-to-Haves:

  • Basic video editing skills, preferably with tools like Adobe Premiere Pro, Final Cut Pro, or CapCut, to enhance ad formats on certain platforms.

  • Familiarity with e-commerce and DTC advertising in health and wellness brands.

  • Flexibility to work PST hours.

Application Process:

To be considered for this role these steps need to be followed:

  • Fill in the application form

  • Record a video showcasing your skill sets

What You Should Know About Graphic Designer , ProjectGrowth

Are you a talented Graphic Designer with a passion for paid media? Look no further! We're on the hunt for a Paid Media Graphic Designer at our vibrant company, where you'll take the lead in creating high-performing visuals for campaigns across platforms like Meta, Pinterest, Amazon, and Google. Imagine waking up every day to craft eye-catching ad creatives that drive brand visibility and customer engagement right from the comfort of your home in Bogotá! You'll work closely with our Director of Growth and the marketing team to execute creative strategies that achieve our ambitious growth goals. Not only will you develop compelling visual stories that resonate with audiences, but you'll also ensure that every design aligns with our brand identity. With at least 2 years of experience under your belt, proficiency in Adobe Creative Suite, and a knack for producing high-quality designs under deadlines, you'll fit in perfectly here. Plus, if you have some basic video editing skills, even better! We pride ourselves on cross-functional collaboration, and you'll have the opportunity to refine your designs based on insight-driven campaign optimization. It's a fully remote, dynamic work environment, so if you're a team player with exceptional communication skills and a love for creativity, we'd love to hear from you!

Frequently Asked Questions (FAQs) for Graphic Designer Role at ProjectGrowth
What are the main responsibilities of a Paid Media Graphic Designer at our company?

As a Paid Media Graphic Designer, your primary responsibilities will include creating conversion-focused ad creatives for social media, Amazon, and search campaigns, developing visually compelling content, ensuring brand consistency, and collaborating with the marketing team to optimize campaign performance based on insights.

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What qualifications are needed to become a Paid Media Graphic Designer?

To qualify for the Paid Media Graphic Designer position, candidates should have at least 2 years of graphic design experience focused on paid media, proficiency in Adobe Creative Suite, and familiarity with creating assets for social media and e-commerce platforms. Strong creative and analytical skills are a must.

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Is video editing experience required for the Paid Media Graphic Designer role?

While video editing skills are a nice-to-have for the Paid Media Graphic Designer role, they are not mandatory. However, having familiarity with tools like Adobe Premiere Pro or CapCut can enhance your application.

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What type of design tools should a Paid Media Graphic Designer be proficient in?

A successful Paid Media Graphic Designer should be proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, and should also be familiar with Figma or similar design tools to create engaging ad creatives.

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How does the Paid Media Graphic Designer contribute to campaign optimization?

The Paid Media Graphic Designer contributes to campaign optimization by refining creative assets based on performance insights and A/B test results, ensuring that visual content resonates with audiences and drives conversions effectively.

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Common Interview Questions for Graphic Designer
Can you describe a successful paid media design project you worked on?

When answering this question, highlight a specific project where your design significantly impacted the campaign's performance. Discuss the tools you used, the design process, and the outcomes in terms of conversion rates or engagement metrics.

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How do you ensure brand consistency in your designs?

Emphasize your understanding of the brand's guidelines, how you maintain a cohesive visual style across different platforms, and provide examples of how you've successfully implemented brand standards in your previous work.

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What design tools do you prefer to use and why?

Discuss your proficiency with Adobe Creative Suite and other design tools, and explain why these are your preferred choices for creating high-quality, engaging visuals based on your design process and efficiency.

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How do you handle tight deadlines while maintaining quality in your designs?

Share your time management strategies, such as prioritization and effective workflow, while illustrating how you maintain quality despite high-pressure situations through planning and organization.

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Can you provide an example of how you've used data to inform your designs?

Discuss a specific instance where you utilized campaign performance data or feedback to iterate on your designs. This showcases your analytical skills and understanding of data-driven design strategies.

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Describe your experience with A/B testing in your creative processes.

Explain your familiarity with A/B testing, including how you've implemented it in previous projects, the metrics you focused on, and the adjustments you made based on the results.

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How do you stay updated with design trends, especially in digital advertising?

Mention your methods for staying informed, such as following industry leaders, attending webinars, or participating in design communities online. This shows your commitment to continuous learning and adaptation.

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What approaches do you take to ensure your designs are engaging for the target audience?

Discuss how you research and understand your audience's preferences, and how you tailor your design approaches to evoke the desired emotional response and engagement from them.

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How do you prioritize and manage multiple design projects simultaneously?

Explain your workflow and methods for project management, emphasizing tools or techniques that help you maintain organization and quality across multiple campaigns.

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What are the key elements you consider when creating visuals for paid media?

Highlight elements such as branding, clarity of message, target audience, and platform specifications, demonstrating your comprehensive understanding of designing effective media for conversions.

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MATCH
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TEAM SIZE
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LOCATION
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
December 18, 2024

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