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Demand Generation Manager, Enterprise

About Us

Prokeep is a cutting-edge communication and commerce platform on a mission to empower distributors to win.

Trusted by over 1,000 distributors and 40,000 users, Prokeep makes it easy for over 3 million contractors, technicians, plumbers, electricians, mechanics, and other skilled professionals to order parts, troubleshoot issues, and generally, get what they need and get on with their day. 

We serve the $100+ billion distributor market, enabling them to build stronger relationships, drive demand, and positively impact the communities they serve. By enhancing customer experiences and streamlining communication, we’re not just solving problems—we’re transforming industries and building stronger connections across the supply chain.

Having recently secured a $25M Series A investment, we’re poised for rapid growth and innovation. If you're passionate about tackling complex challenges in a collaborative, fast-paced environment while contributing to an often-overlooked yet vital sector of the economy, we’d love to have you on board.

Let’s shape the future together—one connection at a time!

Prokeep Values

Build Together. – Collaboration, camaraderie, and customer focus are core to how we collectively work and win.

Own It. – Persistence and personal growth drive the results - and the rewards! - that we can all enjoy.

Be Humble. Be Human. – Respect and authenticity allow us to build meaningful and lasting relationships.

Have Fun! – Positivity, perseverance, and a bit of laughter all allow us to make an impact while enjoying the rollercoaster!

Your Mission

The Demand Marketing Manager, Enterprise will be responsible for building and executing a high-impact enterprise marketing engine that drives pipeline and revenue growth for our largest customer segment. Sitting at the center of marketing, sales, and customer success, this role calls for a strategic thinker and hands-on executor who knows how to connect the dots across teams, channels, and campaigns.

We’re looking for someone with experience marketing to enterprise buyers in SaaS—especially in complex, considered sales cycles—who can craft and scale ABM programs, partner tightly with sales, and turn insights into action. You’ll thrive here if you love building from the ground up, believe in data-backed decisions, and enjoy turning ambitious goals into predictable outcomes.

Key Responsibilities

  • Develop the Enterprise Marketing Plan: Build and manage a cohesive, measurable marketing plan aligned to enterprise ARR goals.

  • Own ABM Strategy & Execution: Stand up a full ABM motion—from segmentation to targeting to channel mix to campaign execution—using proven best practices and innovative ideas.

  • Drive Cross-Team Coordination: Align closely with Sales, SDRs, and CS to ensure seamless execution across the funnel. Be the quarterback of enterprise go-to-market efforts.

  • Campaign Management: Launch, track, and optimize campaigns across channels (digital, email, events, outbound, etc.). Identify moments that “move the needle.”

  • Attribution & Analytics: Define an attribution model and conduct rigorous analysis on program impact across the funnel—from awareness to closed-won.

  • Forecasting & Planning: Build a data-backed enterprise marketing investment plan with predictable revenue outcomes.

  • Templates, Testing, and Iteration: Leverage historical learnings and A/B testing to guide what “good” looks like in messaging, cadence, and creative direction.

  • Hands-on Execution: Draft or refine campaign copy (emails, ads, landing pages), build briefs, orchestrate Asana tasks, and manage channel vendors as needed.

  • Process Management: Keep the plan, team, and moving parts organized with disciplined project and process management.

  • Internal Evangelism: Keep key stakeholders updated, informed, and excited about enterprise marketing’s progress and wins.

Qualifications

  • 5-8 years of experience in B2B SaaS marketing, with at least 2 years focused on ABM or enterprise demand generation.

  • Proven track record building and scaling ABM programs that tie back to revenue.

  • Strong analytical skills—you live in dashboards, test everything, and can confidently present data-driven decisions.

  • You’ve worked closely with sales before—and enjoy it.

  • Strong writing chops—you can easily and quickly get a message 80% of the way there and know what good looks like.

  • Project management excellence—you’re organized, detail-oriented, and never let a ball drop.

  • Experience managing campaigns through tools like HubSpot, RollWorks, 6sense, Asana, and other technology/tools that you’ll bring to Prokeep.

  • Comfortable working cross-functionally and managing through influence.

Why Prokeep?

At Prokeep, we offer a dynamic, passionate, and collaborative work environment where innovation thrives. Here’s what you can expect:

  • Competitive Compensation: Reflecting your expertise and impact. Base 100-110K + Variable (10%-25%)

  • Equity Package: Your success is our success—share in the growth you’ll help create.

  • Comprehensive Benefits: Health, dental, vision, life, short & long-term disability, 401(k), and employee assistance program (EAP).

  • Flexible PTO: Recharge and refocus with the flexibility to manage your time with no preset limits

  • Continuous Growth: Yearly education stipend to support your professional development.

Average salary estimate

$105000 / YEARLY (est.)
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$100000K
$110000K

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What You Should Know About Demand Generation Manager, Enterprise, Prokeep

Are you ready to take on an exciting challenge as a Demand Generation Manager, Enterprise at Prokeep? We’re a pioneering communication and commerce platform dedicated to helping distributors thrive in an often-overlooked but vital sector of the economy. In this role, you'll play a crucial part in building and executing an enterprise marketing engine that not only drives pipeline and revenue growth but also fosters stronger connections across the supply chain. If you have a knack for strategic thinking and can jump into hands-on execution, you’ll fit right in! Your mission will include crafting sophisticated ABM programs, collaborating closely with our sales and customer success teams, and analyzing data to ensure your campaigns are hitting the mark. Imagine being the quarterback of our enterprise go-to-market efforts, launching and optimizing campaigns across digital, email, events, and more. You'll have autonomy to build and manage a cohesive marketing plan while keeping everyone on the same page through skilled project management. If you’re passionate about data-driven decisions and enjoy adapting strategies based on insights, then this might be the perfect opportunity for you. Plus, with our competitive compensation, comprehensive benefits, and a culture that champions personal growth, Prokeep is committed to ensuring that not only do you succeed—our success is shared. Come join us and help shape the future, one connection at a time!

Frequently Asked Questions (FAQs) for Demand Generation Manager, Enterprise Role at Prokeep
What are the responsibilities of a Demand Generation Manager at Prokeep?

As a Demand Generation Manager at Prokeep, you will be responsible for developing and executing a high-impact enterprise marketing plan aligned to our ARR goals. Key duties include driving ABM strategy and execution, managing campaigns across various channels, and ensuring seamless collaboration between marketing, sales, and customer success teams for optimal results.

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What qualifications are needed for the Demand Generation Manager role at Prokeep?

To excel as a Demand Generation Manager at Prokeep, candidates should have 5-8 years of experience in B2B SaaS marketing, with at least 2 years focusing on enterprise demand generation or ABM. Strong analytical skills, project management capabilities, and the ability to craft compelling messaging are crucial for success in this role.

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What can I expect from the work culture at Prokeep as a Demand Generation Manager?

At Prokeep, you can expect a dynamic and collaborative work culture that values innovation and teamwork. We focus on building strong relationships, supporting personal growth, and celebrating our successes together. Plus, with our flexible PTO and emphasis on fun, you’ll have a refreshing work environment where you can thrive.

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How does Prokeep support professional development for demand generation roles?

Prokeep offers continuous growth opportunities, including a yearly education stipend to support your professional development. We believe that investing in our team is key to our success, especially in strategic roles like Demand Generation Manager, where keeping up with industry trends is essential.

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What type of campaigns will a Demand Generation Manager at Prokeep manage?

In the Demand Generation Manager role at Prokeep, you will manage a variety of campaigns, including digital, email, events, and outbound marketing. Your focus will be on launching and optimizing these campaigns to drive engagement, generate leads, and ultimately contribute to revenue growth across the enterprise customer segment.

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Common Interview Questions for Demand Generation Manager, Enterprise
What experience do you have with ABM strategies as a Demand Generation Manager?

Discuss specific ABM strategies you've implemented in previous roles, the outcome of those strategies, and how they aligned with revenue goals. Be ready to share examples of how you defined target segments and tailored content to engage enterprise buyers effectively.

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How do you collaborate with sales and customer success teams?

Explain your approach in building strong relationships with the sales and CS teams, emphasizing communication, alignment on objectives, and coordinating efforts to ensure a seamless customer journey from lead generation to closing.

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Can you provide an example of how you measured the success of a campaign?

Share your methodology for campaign tracking using KPIs such as conversion rates, ROI, and customer engagement metrics. Highlight your analytical skills and how you used data to enhance future campaigns.

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What tools do you prefer for managing marketing campaigns?

Mention the marketing tools and CRM platforms you are experienced with, such as HubSpot, RollWorks, or others, and explain how they help streamline campaign management and measurement of success.

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How do you stay updated with the latest trends in B2B SaaS marketing?

Talk about your commitment to continuous learning through reading industry publications, attending conferences, networking with other professionals, and belonging to relevant marketing groups to share insights and best practices.

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What is your approach to creating compelling content for campaigns?

Discuss your content development process, from understanding the target audience to drafting copy that addresses specific pain points, and how you ensure messaging aligns with overall strategy and goals.

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How do you handle tight deadlines and manage multiple projects?

Explain your project management techniques, including prioritization, effective communication with teams, and the use of tools like Asana for organization to ensure all projects are completed on time.

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What are your strategies for analyzing campaign performance?

Share your approach to analyzing campaign performance by discussing specific metrics you focus on and how you leverage insights for future strategy adjustments. Illustrate your analytical mindset and ability to draw actionable conclusions.

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Discuss a time when you had to pivot your strategy mid-campaign.

Provide a specific instance where you identified that a campaign was not performing as expected, the steps you took to analyze the situation, and how you successfully implemented changes to improve the results.

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Why do you want to work as a Demand Generation Manager at Prokeep?

Communicate your genuine interest in Prokeep's mission and values, and explain how your skills and experiences align with the company's goals in the distributor market. Emphasize your enthusiasm for contributing to a meaningful and collaborative work environment.

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DATE POSTED
April 19, 2025

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