Director of Marketing

Who We Are

Prominence is an award-winning data enablement firm revolutionizing healthcare. We empower healthcare organizations to unlock the full potential of their data, driving improvements in patient care, operational efficiency, and financial outcomes. Celebrated with two Best in KLAS awards and honored with over 30 Best Places to Work accolades, we are proud of our innovative culture and exceptional team. If you’re passionate about making healthcare smarter and eager to tackle the industry’s most critical challenges, Prominence is where your talents will not only thrive but also shape the future of healthcare.

Your Role

Prominence is looking for a Director of Marketing who will lead the development and execution of strategic brand initiatives, driving growth and market differentiation through compelling storytelling, consistent visual identity, and impactful campaigns. This role will be instrumental in shaping the brand's voice and positioning across all channels, with a strong emphasis on leveraging artificial intelligence to optimize marketing performance, personalize customer experiences, and enhance decision-making. The ideal candidate will combine creative vision with data-driven strategies, fostering innovation and collaboration across teams to elevate brand presence and deliver measurable business outcomes.

Essential Functions and Responsibilities

• Develop and lead comprehensive brand strategy to drive awareness, loyalty, and market leadership across all platforms.
• Oversee the creation and execution of marketing campaigns, ensuring alignment with brand voice, business goals, and target audience engagement.
• Utilize AI-driven tools and analytics to inform decision-making, personalize customer journeys, and optimize campaign performance.
• Collaborate cross-functionally with innovation, sales, and customer success teams to ensure brand consistency and cohesive messaging.
• Analyze market trends, competitor activity, and consumer behavior to identify opportunities and threats to brand growth.
• Own the marketing technology stack, identifying and implementing AI-powered solutions to improve efficiency and innovation.
• Drive content strategy and development, ensuring storytelling is compelling, consistent, and data-informed.
• Establish and monitor KPIs and ROI metrics to assess the success of brand initiatives and continuously refine strategy.
• Act as a brand guardian, ensuring all internal and external communications reflect brand standards and values.
• Stay current with emerging technologies and marketing trends, especially in the AI and digital space, to maintain a competitive edge.

Education, Training, and Experience

• 5+ years of progressive marketing experience.
• Proven track record of building and evolving strong, differentiated brands across digital and traditional channels.
• Demonstrated experience leveraging AI tools and platforms in marketing strategy, campaign execution, or customer experience personalization.
• Hands-on experience with marketing analytics, attribution modeling, and data-driven decision-making.
• Strong background in managing integrated marketing campaigns, including digital, content, social, email, and paid media.
• Successful history of managing and scaling marketing technology stacks, including CRM, automation, and AI-powered tools.
• Experience working cross-functionally with sales, product, and executive leadership to align marketing strategies with business objectives.
• Industry experience in tech or fast-paced, innovation-driven environments preferred.

Skills, Knowledge, and Abilities

• Professional: Demonstrates a high degree of professionalism by treating others with respect, keeping commitments, building trust within the team, working with integrity, and upholding organizational values ("Do Great Work and Move Mountains”).
• Organized: Capable of managing multi-faceted work streams efficiently, ensuring smooth project flow.
• Self-Motivated: Adept at managing personal schedules, meeting deadlines, and monitoring work quality independently.
• Highly Adaptable: Quickly acclimates to new project assignments and diverse work environments.
• Creative: Approaches problems with a solution-oriented mindset, working collaboratively to find novel solutions.
• Communication: Effectively conveys clear and concise messages that resonate with the intended audience, both in written and verbal forms.
• Proactive: Anticipates potential issues, addresses concerns before they escalate, and effectively raises them when necessary.
• Team-Oriented: Passionate about mentoring and guiding others, thrives in a team-based environment.

Physical and Medical Standards

• Must be able to sit or stand at a computer and work independently.

Working Conditions and Environment

• Must be able to sit or stand at a computer and work remotely and independently from personal home office
• Willingness to travel for onsite meetings and business reviews as needed

Hours Worked

This is a Full Time, 40 hour per week position.

Why Join Us?

• Be part of a team that is transforming healthcare through innovative data solutions.
• Work in a collaborative environment that values creativity and initiative.
• Enjoy opportunities for professional growth and development.
• Contribute to a mission-driven organization that makes a meaningful impact on healthcare organizations nationwide.

Prominence is dedicated to hiring the best and brightest minds in healthcare and maintaining a culture that rewards our employees for following their passion. We are excited to offer the following benefits for this position:

• Competitive Salaried and Hybrid Compensation Plans
• Health Care Plan (Medical, HSAs, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Dependent & Health Savings Accounts
• Short Term & Long Term Disability
• Paid Time Off (Vacation/Sick & Public Holidays)
• Training & Development Fund
• Technology Stipends (for Qualifying Roles)
• Work From Home
• Charitable Giving to Causes You Believe In

Employment Eligibility

Must be legally authorized to work in the United States without sponsorship.

Commitment to Equal Opportunity

The world’s most talented professionals come from every background. All applicants will be considered for employment without attention to age, race, color, religion, gender identity and/or expression, sexual orientation, national origin, marital status, veteran or disability status, or any other characteristic protected by law. In addition, Prominence will provide reasonable accommodations for qualified individuals with disabilities. If you are smart and good at what you do, come as you are. All qualified candidates are encouraged to apply.

Partnership Eligibility

Our partnerships are extremely important to us. This online application is not intended for anyone who is currently under a non-compete agreement or has an arrangement that precludes employment at Prominence. We appreciate your help in respecting our partners.

Interested in learning more? Apply below to connect with our Talent team about immediate openings and future consulting projects.