Director, Engagement Strategy

About CoLab

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a "power of one" solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

DIRECTOR, ENGAGEMENT STRATEGY (ACTIVATION)

In this role, you will develop and execute multichannel marketing plans that align with brand strategies and drive measurable results among HCPs and consumer audiences

Strategy Development

• Ability to develop and execute strategies that align with broader brand goals and drive measurable results
• Expertise with digital, engagement, and channel strategy
• Strong understanding of digital, social, CRM and media channels, as well as rep delivered channels
• Ability to own projects (with reasonable oversight):
• Initiate briefs, develop strategy, draft decks,

Team Collaboration

• Proven ability to work effectively in cross functional team environment, with a focus on collaboration and shared success
• Collaborate closely with internal teams (account, creative, PM) to deliver on client needs

Communication Skills

• Strong written and verbal communication skills
• Ability to confidently and thoughtfully present strategic points-of-view and recommendations
• Be an active contributor in both internal and client meetings

Client Relationship Management Skills

• Partner with account teams to provide strategic input and support client relationships, ensuring alignment with goals and expectations
• Become a trusted client resource

Time Management

• Ability to work on multiple projects at once, prioritize deliverables, and be an active contributor to meetings

Industry Knowledge

• Pharmaceutical knowledge- familiarity with pharma industry and regulations
• Experience with both HCP and DTC audiences
• Experience in medical device, diagnostic testing, retail (OTC) a plus

This pivotal role requires a depth of expertise (7-10 years of relevant experience, with an advanced degree preferred), including a track record of impactful work experience and professional ingenuity.

– which means you have:

• Experience in healthcare marketing, including both HCP and consumer, and retail.
• Superb and persuasive communications skills, both written and verbal
• Strong analytical/logical thinking
• Ability to simplify and clarify complex concepts
• A structured problem solving approach to address complex strategic/management issues
• Excellent analytical skills
• Ablility to become deeply immersed in our clients' business on both a commercial and clinical/scientific level experience
• Ablility to develop strong client relationships and trust based on deep immersion in their business
• Familiarity with relevant digital channels (e.g., web, mobile, CRM, social media, search)

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $121,000- $204,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.