Senior Strategist, Social Media & Communications

The Team One C.O.R.E. Values

C = COLLABORATIVE

      We work together to get better stuff done than we could alone.

O = OPTIMISM

      Honest and confident in our quest forward; believing the impossible is possible.

R = RESULTS-DRIVEN

      Creativity is always in service of results and never for its own sake.

E = ENTREPRENEURIAL

      Blow up the establishment. Shoot for the moon.

As a Social Strategist with a passion for social media (platforms, trends, etc) and as it relates to the overall communications plan, you will be responsible for developing core insights that lead to compelling social strategies, writing the strategic briefs and driving the research and analytics needed to help inform these briefs. You will work with clients, account, creative, analytics and other teams to ensure that goals, business objectives, target audience and performance objectives are set and that the correct steps are taken.

You will not only have deep knowledge of social media (paid, owned, and earned) but also competencies of integrated marketing strategy for omnichannel campaigns. You will work on developing Communications Plans, Channel Strategies, and emerging media approaches for large integrated campaigns based on new or existing Customer Journeys.

You will also work closely with members of the team to refine analysis and findings into strategic insights. As a social strategist, you will be responsible for distilling insights, developing strategies, writing briefs, and storytelling. You will have a point of view (POV) to provide thought leadership on how to effectively use social media to achieve client goals. You will help answer client's questions like, "How do we get from here to there?" and motivate great work by developing inspirational strategies. As the ideal candidate, you will be passionate about the social space, have an innate curiosity about consumer behavior, and be a strong storyteller and presenter – selling through strategies to both agency and client teams.

Day to Day:

• Strategic analyses and development
  • Compile/conduct research and leverage analytics findings to develop consumer, user and behavioral insights
  • Develop social media strategies driven by consumer, user and platform insights
  • Develop targeting and segmentation strategies for social channels
  • Help clients respond to changes in the competitive landscape or industry trends
  • Analyze results from research, analytics and current programs to ensure insights are integrated back into programs (quarterly & campaign results)
• Brief writing and storytelling
  • Craft insights and learnings into actionable briefs and strategies
  • Translate brand and product strategy briefs into social media briefs
  • Create clear, compelling content for client presentations, POVs, and other deliverables
  • Produce documents, briefs, decks, and proposals to communicate strategy and insights
  • Consistently strive to make creative work better
• Staying on top of developments
  • Stay on top of market and competitor trends for social media and how those trends could apply to our current and prospective clients
  • Understand the key trends that drive consumer behavior and affect the way that brands communicate – always living at the intersection of brands, culture and creativity
  • Keep up with social trends, new platform features/updates and share out with team and clients
  • Evaluate new technologies, emerging trends or market opportunities  
• Goal setting and performance/ROI analysis
  • Define project goals, targets and KPIs and follow measurement on projects
  • Develop insight-driven social strategy playbook, in partnership with social account team
  • Work with clients to define business/brand goals and develop social strategies based on consumer insights, trend analysis and business objectives
• Collaboration and mentorship
  • Mentor junior team members in distilling insights, developing strategies, writing briefs and storytelling
  • Collaborate effectively with colleagues from a range of disciplines including Strategy, Creative, Analytics, Account Management
• Integrated marketing strategies
  • Develop and guide integrated Communication Plans and Channel Strategies that are customer-first approaches
  • Contribute to creative briefing materials, define key channel roles, objectives and KPIs collaborating with planning and media team members

Experience:    

• Minimum 5+ years working as a strategist in the area of social marketing and planning.
• Proven ability to derive insights from data and create actionable social strategies and campaigns
• Able to build compelling strategic stories from a variety of inputs and information
• Capable in evaluating social program results and presenting recommendations for strategic changes
• Experience working in agency environment
• Experience working on social strategies, consumer insights and comms plans for large consumer brands
• Experience in social listening and brand perceptions, competitive analysis and trend monitoring
• Understanding of the role that different media plays for brands in different advertising contexts
• High familiarity with personalization and A/B testing processes and procedures from a strategy perspective, including segmentation, test design and content strategy
• Comfortable working proactively with strategic planning, creative, account and analytics teams
• Strong interpersonal abilities to work with all marketing disciplines and teams as well as external vendors and agency partners
• Self-motivated, requiring minimal supervision in a fast-moving, relatively unstructured environment
• Strong understanding of all social media platforms, algorithms, best practices and how to strategically leverage them for brand engagement (Facebook, Instagram, TikTok, LinkedIn, YouTube, X, Reddit, Pinterest)
• Having a pulse on internet culture and latest trends, that can identify opportunities for brands to activate

Tool Expertise:

• Familiar with social media performance analytics and tools (Facebook Insights, LinkedIn, YouTube, Simply Measured, etc.).
• Familiar with social listening tools (e.g. Quid, Sprinklr, etc.)
• Required: Microsoft Excel (e.g., spreadsheet formatting, pivot tables, graphs).
• Required: presentation applications (Keynote, PowerPoint, Google Slides, etc.)

Education: A bachelor’s degree is preferred.

Skills and Abilities: This person must be highly organized, with a charismatic and varied communication style.

Working Conditions:  Team One is a professional, fast-paced, creative business environment.  All employees are expected to support Team One’s commitment to providing a respectful & safe workplace.  There may be times when lifting up to 25lbs. is required.  Overtime, including evenings and/ or weekend work- may be required.  There may be occasion to travel.  All employees are expected to conduct themselves in a professional and acceptable manner during working hours and all work-related events, including but not limited to, holiday parties, off-sites, client meetings/events, shoot locations, etc.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job.  This is not intended to be an exhaustive list of all responsibilities, duties and skills required. As an employee of Team One, a division of Saatchi & Saatchi Worldwide, you are expected to be aware of and adhere to all Publicis Groupe Policies, in addition to Team One and Saatchi & Saatchi policies. All Publicis Groupe policies supersede other policies except for when in conflict with California State Law.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $81,500.00 - $137,500.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/9/2024.