Vice President Director, Media (Cross Channel) - job 1 of 3

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One.”

VP/Director, Cross Channel Investments

As VP/Director, Cross Channel Investments, you will provide investment leadership across paid media channels, including TV, OOH, video, audio, social, search, display, and influencer. In this role, you will manage the channel investment teams to ensure a consistent go-to-market approach and create synergies with our media strategy and Data and Analytics teams to exceed campaign KPIs.

To help with this, we’re looking for an outstanding VP/Director – someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of bus

Sound like you? Read on.

We are seeking a leader who will bring an innovative approach to buying, endless curiosity to identify new opportunities and an ability to achieve value through strong partner negotiation. You will be able to speak fluently to channel buying tactics; often acting as a representative of the full media investment team to clients and the marketplace.

Day to day your role includes:

• Lead tactical plan development and recommendations, ensuring cross channel and channel tactical recommendations ladder up to the strategy and backed up with industry trends, competitive and media insights
• On-going budget management across channels to maximize profitability and exceed client goals
• Oversee total dollars in market, monitoring pacing and navigating over and underspends by channel, and performance cross channel
• Leads cross channel budget shift decisioning
• Leverage historic analytics/performance to validate investment strategies, inform tactical decisions and exhibit ongoing willingness to optimization for campaign success.
• Partner with the marketplace, build relationships, and support negotiations as needed
• Build and foster strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Facebook, Amazon, etc.)
• Oversee the work of multiple channel specialists, managing workflow, QA process and providing strategic guidance and oversight.
• Serve as a central point of contact for clients and internal teams for the client investment portfolio.
• Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels.
• Work alongside client finance partners to determine how best to spend their media dollars to drive outcomes.
• Bring innovative solutions and out of the box thinking to partners and clients.
• Work within teams to troubleshoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with cross functional teams to appropriately communicate issues with clients.
• Manage and maintain relationships with internal practice leads and full investment team
• Be a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.
• This position reports to the SVP, Investments.

Qualifications:

• 10+ years of media planning and buying experience, with a strong focus on performance media
• Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
• Analytical background – comfort with data and numbers
• 5+ years of people managing experience, overseeing five or more reports in an account management/client services team
• Deep industry relationships with ad tech firms, brand teams, and publisher partners
• Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
• Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others
• Able to package, merchandise, and sell in concepts and new opportunities
• Strategic thinking and able to see the bigger picture
• Self-starter with ability to work independently and in a collaborative team setting

Got what it takes? We’d love to hear from you.