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Growth Lead

About the Company

Pylon is the programmatic mortgage infrastructure platform; Enterprise-grade APIs, connected directly to Wall Street, for building and automating mortgage originations at scale. Our customers launch their own mortgage offering from scratch or seamlessly migrate from outdated legacy tech stacks to our programmatic mortgage infrastructure. We're backed by prominent investors including Conversion Capital, Peter Thiel, QED, and Fifth Wall as well as the founders of Blend, Mercury, Ramp, and AngelList. 


About the Role

At Pylon, we’re a small team building the most ambitious platform in the mortgage space at an increasingly critical time. As our first full time growth hire, you’ll play a pivotal role in crafting a scalable GTM machine and building a trusted brand.

Core Role Responsibilities (Build/Own)

  • Scale our Demand Gen Function: develop and execute a demand generation strategy using primary account based marketing and a variety of channels including content marketing, SEO/SEM, email marketing, social media, events, and partnerships.

  • Refine and amplify Pylon's story: tell the story of a first-of-its-kind platform that will reshape how mortgage is done. We support customers who are building mortgage for the first time, as well as those switching to Pylon from across multiple industry segments. Finding consistent ways to speak in their languages is crucial.

  • Build an enterprise-grade brand: Trust is crucial in mortgage - the stakes are high for our customers and their borrowers. We must continuously show our customers and partners that they can trust Pylon to launch and scale with them.

  • Be the voice of the customer: you will be a trusted authority on how our customers think, behave, and buy driven by extensive user and market research. In collaboration with GTM/Sales, you'll be expected to consistently advocate for them and translate this into compelling positioning to solve their most critical problems. 

Additional Role Responsibilities (Help/Support)

  • Level up marketing and sales assets: alongside GTM, create customer-facing assets that are polished, visually balanced, and consistent with Pylon’s brand guidelines.

  • Help with PR and earned media: you’ll partner closely with comms resources to run high value launches that amplify the mission.

  • Events and out of home: you’ll help conceive and run experiments for Pylon 'out in the wild' to drive brand awareness and support demand gen.

About you. You;

  • Are a creative builder. You're scrappy and excited to own execution early on because this role does not come with extensive design agency resources or headcount for a big team on day 1. 

  • Are a meticulous craftsman. Doing things impressively well is in Pylon’s DNA. We care deeply about our work so we can deliver the best products in mortgage.

  • Are customer first. You think through the lens of our customers using first principles and enjoy spending time in the go-to-market trenches.

  • Are self-motivated and high horsepower. You can define a goal and drive towards it without extensive hand-holding. We’re extremely collaborative and don’t default to micromanagement.

  • Have great ideas, and act quickly on them. You see opportunities all around you to make product, sales, and the overall company better. We’ll provide an environment where you can act on those ideas.

  • Are comfortable with ambiguity. You should feel at ease making important decisions in ambiguous situations, thoughtfully balancing many competing constraints.

  • Have strong opinions that you’re willing to defend. We have a culture of discussion and debate on important decisions. We’ll push you to defend your choices, and expect the same in return.

  • Can learn quickly with confidence. Mortgage is complex, we are regulated, and our platform is multi-product. We value people who can absorb information, understand it, and build something better than what came before.

  • Are a great writer. This is a writing-heavy role and the bar is high; your writing will play a key role in shaping the voice of Pylon, creating impactful messaging that fuels our mission.

Required Qualifications

  • 5-8+ years of experience in growth marketing, growth, demand gen, product marketing or similar roles

  • Strong interest and understanding in fintech, financial products and/or AI

  • Bonus points if you've worked on deeply technical products and developer tools, or complex financial products.

  • This role requires 5 days a week in office (Menlo Park or New York City locations)

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Average salary estimate

$130000 / YEARLY (est.)
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$120000K
$140000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Growth Lead, Pylon

Join us at Pylon as our first full-time Growth Lead in Menlo Park, where you'll play a crucial role in transforming the mortgage industry using our innovative programmatic mortgage infrastructure platform. Pylon, backed by renowned investors, is on a mission to empower companies to launch their mortgage offerings efficiently and effectively. As our Growth Lead, you'll design and implement a demand generation strategy that encompasses account-based marketing, SEO/SEM, content marketing, and more. Your knack for storytelling will shine as you communicate Pylon’s groundbreaking vision, while ensuring our brand resonates with customers transitioning from outdated systems. You'll act as the voice of our customer, conducting research that drives our marketing and sales efforts, advocating for solutions to their pressing challenges. Expect to collaborate across functions, enhancing marketing assets and engaging in PR efforts. Thrive in an environment that values creativity and initiative, where your insights will significantly impact the future of mortgage origination. If you're a self-motivated, customer-centric individual with a passion for growth marketing and a talent for effective communication, Pylon is the perfect place for you. This is your chance to leave your mark on the financial technology landscape!

Frequently Asked Questions (FAQs) for Growth Lead Role at Pylon
What does a Growth Lead do at Pylon?

As a Growth Lead at Pylon, you will be responsible for developing and executing a demand generation strategy to promote our innovative programmatic mortgage platform. This includes utilizing various marketing channels and refining our brand story to resonate with potential customers.

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What are the qualifications needed for the Growth Lead position at Pylon?

To succeed as a Growth Lead at Pylon, you should have 5-8+ years of experience in growth marketing or related roles, a strong understanding of fintech, and excellent writing skills, as the role involves crafting impactful messaging.

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Why is the Growth Lead position important at Pylon?

The Growth Lead role is vital at Pylon because you will spearhead efforts to create and scale our go-to-market strategies, ensuring that we build a trusted brand within the mortgage space and connect effectively with our diverse customer base.

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What type of marketing channels will a Growth Lead at Pylon work with?

A Growth Lead at Pylon will work with a variety of marketing channels, including content marketing, email marketing, SEO/SEM, social media, partnerships, and events, to effectively generate demand for our platform.

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What does the ideal candidate for Growth Lead at Pylon look like?

The ideal candidate for the Growth Lead position at Pylon is a creative builder who thrives in ambiguous environments, has a customer-first mindset, possesses strong writing abilities, and is motivated to drive impactful growth initiatives without extensive oversight.

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How does Pylon support its customers as described by the Growth Lead?

Pylon supports its customers by delivering an enterprise-level platform designed to automate mortgage origination, ensuring trust and reliability as they either launch new offerings or transition from current systems, with the Growth Lead advocating for their needs.

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Does the Growth Lead position at Pylon require specific industry experience?

While not mandatory, having experience in fintech, particularly with complex financial products or developer tools, can be beneficial for a Growth Lead at Pylon as it enhances the understanding of customer needs and market dynamics.

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Common Interview Questions for Growth Lead
How would you approach creating a demand generation strategy as Growth Lead at Pylon?

In creating a demand generation strategy as Growth Lead at Pylon, I would start by conducting thorough market research to identify target customer segments and their needs. Next, I would leverage multichannel marketing tactics like account-based marketing, SEO, and content creation to effectively generate leads.

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Can you describe a successful project you led in growth marketing?

One successful project was launching a comprehensive email marketing campaign that resulted in a significant increase in lead acquisition. By segmenting our audience and utilizing tailored messaging, we achieved higher engagement and conversion rates.

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What methods would you use to tell Pylon's brand story?

To tell Pylon's brand story effectively, I would focus on customer testimonials, case studies, and engaging content that reflects our mission. Leveraging social media platforms to share real success stories would also enhance our narrative.

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How would you advocate for the customer when developing marketing strategies?

I believe the key to advocating for customers is to utilize data-driven insights. By gathering and analyzing customer feedback and behavior patterns, I can ensure our marketing strategies align with their needs and pain points.

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What techniques would you use to collaborate with sales and marketing teams?

To foster collaboration between sales and marketing teams, I would implement regular joint meetings to share insights and updates and utilize collaborative tools for transparent communication. Aligning goals and developing integrated campaigns would also strengthen our efforts.

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Can you share an example of how you dealt with ambiguity in a previous role?

In a previous role, I faced ambiguity when launching a new product without clear market data. I tackled this by conducting quick surveys and focusing on agile marketing approaches, which allowed us to adapt based on real-time feedback and customer interaction.

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What role do analytics play in your marketing strategies?

Analytics are crucial as they inform every aspect of my marketing strategies. By tracking key performance indicators, I can optimize campaigns for better results, refine customer targeting, and inform decision-making on future initiatives.

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How would you measure the success of a growth marketing campaign at Pylon?

I would measure the success of a growth marketing campaign at Pylon through metrics such as lead generation rates, conversion rates, customer acquisition costs, and overall return on investment. These insights help to tweak and improve future campaigns.

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In your opinion, what makes an effective team within a startup?

An effective team within a startup is characterized by open communication, flexibility, and a collaborative spirit. Having a culture that encourages innovative thinking and quick execution is also vital for adapting to the fast-paced startup environment.

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What is your approach to writing compelling marketing content?

My approach to writing compelling marketing content involves thorough understanding of the target audience, creating engaging and relevant narratives that address their pain points, and ensuring the content aligns with the brand voice and messaging strategy.

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Full-time, on-site
DATE POSTED
November 26, 2024

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