Lifecycle Marketing Manager

About Quizlet:

Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.  

Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests -- including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals. We’re on track to become the undisputed leader in user-generated learning content and engagement, at the scale of YouTube.  

Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.  

To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools.

About the Team:

Quizlet’s Lifecycle Marketing team is passionate about crafting and executing impactful and effective programs to engage and delight our users.  Our goal is to take an innovative, creative and analytical  approach to building strong relationships with our audiences while delivering business value through our Lifecycle marketing channels. We are a team that values consumer empathy, constant testing and iteration, and cross-functional collaboration.

About the Role:

We are seeking an experienced Lifecycle Marketing Manager to lead and execute Quizlet’s lifecycle marketing efforts. In this role, you will drive user engagement, retention, and loyalty through personalized, data-driven campaigns across the user journey. You’ll work cross-functionally with product, design, and data teams to build automated email, push, and in-app messaging programs that enhance user experience and support our business goals.

This is a hybrid role based out of our San Francisco office hub.

• Work on strategy development for various segments of users with a focus on driving user retention, engagement, and reactivation
• Leverage user behavior data and segmentation strategies to create personalized, relevant experiences at key stages of the user journey
• Continuously optimize programs to meet KPIs and implement incremental improvements to new and existing programs
• Work closely with the product, design, and analytics teams to ensure a seamless and engaging user experience across all touchpoints
• Continuously test and iterate on lifecycle campaigns, using insights to optimize messaging, timing, and channels

• 3-5 years of experience in lifecycle, CRM, or retention marketing
• Experience with lifecycle marketing automation tools
• Strong understanding of customer segmentation, A/B testing, and campaign performance tracking
• Ability to leverage data and analytics to inform campaign strategy and execution
• Proven ability to meet and exceed performance goals and KPIs in lifecycle marketing
• A passion for understanding user behavior and creating value-driven experiences throughout the customer lifecycle

• Braze experience
• Technical ability to build and execute campaigns

• Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps.  Total compensation for this role is market competitive, including a starting base salary of $120,000 - $140,000, depending on location and experience, as well as company stock options
• Collaborate with your manager and team to create a healthy work-life balance
• 20 vacation days (and we expect you to take them!)
• Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
• Employer-sponsored 401k plan with company match
• Access to LinkedIn Learning and other resources to support professional growth
• Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
• 40 hours of annual paid time off to participate in volunteer programs of choice

We strive to make everyone feel comfortable and welcome! 

We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.

We provide a transparent setting, that gives a comprehensive view of who we are!  

In Closing:

We hope you are excited about everything you read so far. We highly encourage you to apply for this position, even if you feel you do not meet all the requirements. Quizlet is always looking for amazing folks that believe in our mission and can contribute to our team in various ways - not merely candidates that fit a certain mold.

We have a bias for action, take initiative, and take pride in delivering results. We make informed decisions whenever possible but are unafraid to take calculated risks on great ideas to promote learning. We embrace challenges and see effort as the path to mastery. We’re constantly seeking opportunities to learn and we embrace curiosity. Quality matters at Quizlet, and we hold the bar high on everything we do.

We treat each other with honesty and respect, encourage vigorous debate, and seek critical feedback. We value diversity, humility, transparency, and collaboration as the best paths to our success — as individuals, as a team, and as a company.

Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. We are actively working to build a team that is representative of the diverse communities we serve, and an open, inclusive work environment where all employees can thrive. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!

To All Recruiters and Placement Agencies:

At this time Quizlet does not accept unsolicited agency resumes and/or profiles. 

Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.