Social Media Manager

As a Social Media Manager at Wild Alaskan Company, you will manage and execute ongoing organic social channels across all platforms. Your responsibilities include creating engaging content, managing social activations for product launches, and maintaining community engagement. Additionally, you'll collaborate with influencers and the in-house creative team while tracking social media performance to drive ongoing improvements.

To qualify for the Social Media Manager position at Wild Alaskan Company, candidates should have 3-5 years of experience in social media marketing, preferably with consumer-facing brands in the food or CPG sector. Proficiency in social media scheduling tools and a strong grasp of analytics are essential. A passion for food sustainability is a bonus!

At Wild Alaskan Company, a Social Media Manager plays a crucial role in driving brand growth through organic social strategies. Your efforts in creating compelling content, tracking community engagement, and utilizing new platform opportunities will help increase site traffic and conversions, ultimately contributing to the overall success and reach of our brand.

The Social Media Manager at Wild Alaskan Company is responsible for managing several key platforms, including Facebook, Instagram, YouTube, TikTok, X/Twitter, LinkedIn, and Pinterest. The focus is on creating engaging content tailored to each platform while ensuring brand consistency and engagement.

Essential skills for the Social Media Manager role at Wild Alaskan Company include strong content creation abilities, knowledge of social media tools, outstanding organizational and communication skills, and a knack for storytelling. Additionally, being data-driven and having a finger on the cultural pulse to keep discussions relevant is vital.

When asked about your social media marketing experience, showcase your previous roles focusing on organic growth, the types of content you’ve produced, and metrics you've achieved, whether that's community engagement, lead generation, or conversions.

In answering this, discuss various KPIs you consider, such as engagement rates, follower growth, website traffic from social channels, and conversions, specifically how each metric ties back to the business goals of a brand like Wild Alaskan Company.

Be prepared to discuss the tools you have used, such as Hootsuite, Sprout Social, or any graphic design software. Explain how these tools helped you in scheduling posts, analyzing performance, or creating visually appealing content.

You can highlight your use of industry publications, following influential thought leaders on social media, participating in webinars, or joining related groups. Emphasize your proactive approach to applying new trends in your social strategies.

While responding to this, share a specific campaign detailing the goals, your strategies, the execution process, and the metrics of success that followed. Use this chance to illustrate your impact on brand growth.

Explain your approach, emphasizing the importance of addressing concerns professionally, staying calm, and working towards solutions. It shows your commitment to brand reputation and customer service.

Discuss factors like the target audience, brand voice, platform-specific trends, timing, and content diversity. Each of these should align with Wild Alaskan Company's mission to engage and inform.

Detail your experience analyzing social media performance data to inform and refine content strategies. Discuss specific data tools you've used and metrics that guide your decisions.

Be ready to talk about how you've identified suitable influencers, set campaign goals, and measured success through engagement or conversion metrics while ensuring brand alignment.

Mention your organizational and planning skills, including the use of scheduling tools, calendars, and your ability to prioritize tasks and remain adaptable to changes in strategies or trends.