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Vice President of Marketing Job at Confidential in East Case

Deliverables/Principal Results Expected • Plans, develops and executes Pyramid’s integrated marketing strategies and programs, including content strategy, email marketing, social media marketing, public relations, PPC advertising, reputation management and website design & development • Creates monthly reports detailing leads and other engagement metrics • Manages brand portfolio, brand hierarchy, brand standards• Supports internal communications, recruitment, alumni engagement and government relations efforts• Establishes and maintains effective internal and external working relationships.• Carries out the personnel management activities associated with direct staff supervision, including screening and selection, orientation training and development, performance management and employee relations functions with marketing communications.• Serves as the fiscal manager for digital marketing/advertising department.• Supports the organization’s mission, goals and objectives.• Assists in development and implementation of the department’s policies and procedures, ensuring the overall ongoing quality of the services provided.• Participates in professional training and development efforts.• Supports the organization’s safety and security programs.• Participates in activities which enhance the professional growth and development.• Participates in mandatory orientation and training activities.• Other duties as assigned.Technical CompetenciesExpertise in all marketing channels, both online and offline. Strong communication and presentation skills. Experience with marketing metrics, reporting and calculating ROI. Experience in managing diverse teams. Ability to work in a fast-paced environment and to meet deadlinesEducation, Experience10+ years management experience in the marketing communications field, preferably in a leadership position. Bachelors in business or marketing required; Masters preferred. Basic data entry skills, knowledge of Microsoft Office. Ability to manage time effectively. Sound organizational skillsJob-related Behavioral CharacteristicsDemonstrates professionalism, leadership, confidentiality, strong social communication skills, time-management, organized. Must possess skills to communicate effectively and interact well with people of diverse backgrounds. Excellent oral and written communication and interpersonal skills. Ability to problem solve by gathering and analyzing information, working well in an individual/ group problem solving situation, and showing initiative in problem solving. Maintains professionalism and does not show favoritism. Maintains consistency with clients, staff, visitors, and the public. Ability to handle a crisis situation and react appropriately. Flexibility and adaptable. Ability to make decisions in an objective and ethical manner. Calm and decisive in crisis situations. Ability to sustain a team environment, drive continuous improvement projects, confidentiality, excellent problem-solving skills and excellent communicator within the team framework.

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What You Should Know About Vice President of Marketing Job at Confidential in East Case, Confidential

Are you ready to take the marketing world by storm? Confidential is on the lookout for a dynamic Vice President of Marketing based in beautiful East Case, Maryland. In this role, you'll be at the helm of our integrated marketing strategies, where your expertise in content, email, social media, public relations, and PPC advertising will shine. Your responsibilities will include crafting insightful monthly reports that highlight leads and engagement metrics, managing our brand portfolio, and maintaining brand standards that resonate with our target audiences. This position is a fantastic opportunity for someone with over a decade of management experience in marketing communications, eager to lead teams towards success. Not to mention, you'll be responsible for overseeing internal communication efforts and fostering relationships that make a tangible difference. As the fiscal manager of our digital marketing department, you’ll be guiding our strategies to ensure alignment with our organization’s mission. Bring your A-game of leadership, confidentiality, and stellar communication skills to help elevate our brand and adapt to the fast-paced environment. If you have a Bachelor's, preferably a Master's, in business or marketing, and a knack for problem-solving, then we want to hear from you! Join us in enhancing our outreach and reputation in this vibrant industry!

Frequently Asked Questions (FAQs) for Vice President of Marketing Job at Confidential in East Case Role at Confidential

What are the key responsibilities of the Vice President of Marketing at Confidential?

The Vice President of Marketing at Confidential is responsible for planning, developing, and executing our integrated marketing strategies across various channels including content strategy, social media, email marketing, and PPC advertising. This role also includes managing brand standards, internal communications, and overseeing the digital marketing budget, ensuring all efforts align with our organization's goals.