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Product Marketing Manager

About Rad AI

We have raised $80+ million to date from venture funds and just closed on our series B financing with investors Khosla Ventures, Gradient (Google’s AI fund) and ARTIS. We’ve also formed a partnership with Google to collaborate on the future of generative AI to redefine healthcare. Currently, more than 1/3 of radiology groups and healthcare systems, including Kaiser Permanente, HCA Healthcare, and Geisinger, now leverage the latest Gen AI advancements from Rad AI. We're recognized as one of the most promising healthcare AI companies by both CB Insights and AuntMinnie. Come join us in transforming healthcare with AI!

Founded by the youngest US radiologist in history, Rad AI empowers physicians with Al to save time, reduce burnout, and improve the quality of patient care. By combining our deep expertise in healthcare and AI and using one of the largest proprietary radiology report datasets in the world, our AI has uncovered hundreds of new cancer diagnoses for patients and reduced the error rate in tens of millions of radiology reports by nearly 50%. 

Why Join Us:

As a Product Marketing Manager at Rad AI, you’ll play a key role in defining and executing the go-to-market strategy for our innovative radiology AI products. You’ll work closely with cross-functional teams to craft compelling product narratives and drive initiatives that enhance market presence and customer engagement. This is an opportunity to influence the trajectory of AI in healthcare and contribute to a mission-driven company.

What You'll Be Doing:

  • Develop and execute go-to-market strategies for feature enhancements and new product launches

  • Craft compelling product messaging and positioning that highlights Rad AI’s unique value propositions

  • Map and maintain the customer journey to manage all touch points from awareness to adoption and long-term engagement

  • Collaborate with product, sales, and customer success teams to align on product strategy and market needs

  • Conduct market research and competitive analysis to inform product strategy and positioning

  • Create and manage marketing collateral, including case studies, white papers, and presentations

  • Drive demand generation campaigns and measure their effectiveness

  • Support sales efforts with training, tools, and resources to improve product understanding and sales engagement

  • Gather customer feedback and insights to refine product messaging and strategy

Who We're Looking For:

  • Exceptional writing and storytelling abilities with a proven track record of articulating value propositions to technical and non-technical audiences in a compelling way

  • Critical thinker with the ability to view the entire customer journey while making tactical impacts through marketing campaigns, internal enablement assets, and training materials

  • Proven experience in using key SaaS metrics to inform and guide marketing decisions

  • Ability to navigate ambiguity, quickly identify what matters most, and drive toward effective solutions

  • Track record of high performance and ability to move quickly while balancing quality

  • Focused on results

  • Ability to manage multiple projects and prioritize tasks to meet deadlines

  • Passionate about Rad AI’s mission and excited about the impact of AI in healthcare

  • 8+ years of product marketing, product management, or similar experience at a technology company, preferably within healthcare

  • Bachelor’s degree in Marketing, Business, or a related field

  • Demonstrated experience and strong track record in core product marketing disciplines, including developing go-to-market strategies, sales enablement, product positioning, and messaging

  • Experience in market analysis, competitive analysis, and customer research to inform product and marketing strategies

This Would Be Nice To Have:

  • MBA or advanced degree in marketing or a related discipline

  • Experience in a high-growth startup environment

  • Knowledge of the healthcare industry and AI technology

  • Proficiency with marketing automation tools and analytics platforms

Come join our world-class team as we build and deploy AI solutions that will make a difference in millions of people’s lives. Our team is mission-driven and focused on transparency, inclusion, close collaboration, and building an incredible team.

If you're passionate about driving innovation and delivering impactful reporting solutions, we'd love to hear from you!

Rad AI offers a variety of benefits, including:

  • Comprehensive Medical, Dental, Vision & Life insurance

  • HSA (with employer match), FSA, & DCFSA 

  • 401(k)

  • 11 paid company holidays

  • Location-flexibility (remote-first company!)

  • Flexible PTO policy

  • Annual company-wide offsite

  • Periodic team offsites

  • Annual equipment stipend

At Rad AI, we value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Please be vigilant regarding job scams. We advise all candidates to apply directly through our official careers page. Our recruiters will use email addresses with the domain @radai.com or no-reply@ashbyhq.com.

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CEO of Rad AI
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Doktor Gurson
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What You Should Know About Product Marketing Manager, Rad AI

At Rad AI, we're on a mission to redefine healthcare through the power of artificial intelligence, and we're looking for a passionate Product Marketing Manager to join our dynamic team. With over $80 million secured in funding and exciting partnerships such as our collaboration with Google, Rad AI is at the forefront of healthcare innovation. As the Product Marketing Manager, you’ll have the amazing opportunity to shape and implement go-to-market strategies for our cutting-edge radiology AI products. You’ll engage in crafting vibrant product narratives that resonate across both technical and non-technical audiences, enhancing our market presence and fostering deeper customer connections. You'll collaborate closely with cross-functional teams to ensure we meet market needs and amplify our unique value propositions. Investigating market trends and conducting competitive analysis will be key parts of your role as you help navigate the customer journey from first awareness right through to loyal engagement. And of course, your creativity will shine as you create compelling marketing collateral that showcases our groundbreaking AI technology. With a focus on delivering real results, your contributions will influence both our company and the future of AI within the healthcare sector. If you have at least 8 years of experience in product marketing or a related area, excellent storytelling skills, and a passion for AI's potential to transform patient care, we would love for you to be part of our mission-driven team here at Rad AI!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Rad AI
What does a Product Marketing Manager do at Rad AI?

A Product Marketing Manager at Rad AI is responsible for defining and executing go-to-market strategies for innovative radiology AI products. This role involves crafting compelling product messages, collaborating with various teams, conducting market research, and managing marketing collateral to enhance customer engagement and market presence.

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What qualifications are needed for the Product Marketing Manager position at Rad AI?

To qualify for the Product Marketing Manager role at Rad AI, candidates should have at least 8 years of relevant experience in product marketing or a similar field, strong storytelling abilities, and familiarity with SaaS metrics. A bachelor’s degree in Marketing or a related field is required, and an MBA is preferred.

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How can I apply for the Product Marketing Manager position at Rad AI?

Interested candidates can apply for the Product Marketing Manager position at Rad AI by visiting the company’s official careers page. Applications should be made directly through this portal to ensure they reach the appropriate recruitment team.

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What are the benefits of working at Rad AI as a Product Marketing Manager?

Rad AI offers a competitive benefits package for its Product Marketing Manager, including comprehensive medical, dental, and vision insurance, flexible PTO, a 401(k) plan, annual company offsites, and location flexibility in a remote-first environment, helping to foster work-life balance.

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What kind of experience is ideal for a Product Marketing Manager at Rad AI?

The ideal experience for a Product Marketing Manager at Rad AI includes a solid background in product marketing, preferably in a healthcare technology setting, alongside proven success in developing go-to-market strategies, sales enablement, and market analysis.

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How does Rad AI support the development of their Product Marketing Managers?

Rad AI supports the development of Product Marketing Managers through various initiatives including ongoing training, access to marketing tools and analytics platforms, and encouragement of cross-departmental collaboration, allowing for a nurturing environment that fosters professional growth.

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What is the work culture like at Rad AI?

Rad AI promotes a work culture focused on transparency, inclusion, and close collaboration. Team members are encouraged to share ideas and support each other while being part of a mission-driven organization committed to transforming healthcare with AI solutions.

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Common Interview Questions for Product Marketing Manager
Can you describe your experience with developing go-to-market strategies in your previous roles?

When answering this question, focus on specific examples where you successfully developed and implemented go-to-market strategies. Discuss the approach you took to understand market needs, target audience, and how you aligned cross-functional teams towards common goals, ensuring measurable outcomes.

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How do you prioritize projects when you have multiple deadlines to meet?

It's essential to show that you use a structured approach when prioritizing projects. Explain how you assess urgency versus importance, identify key stakeholders, and allocate resources effectively to ensure all deadlines are met without compromising on quality.

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What metrics do you consider most important when measuring marketing campaign effectiveness?

Highlight metrics such as customer acquisition cost, conversion rates, lead generation, and overall ROI. Explain how you analyze these metrics to make informed decisions and refine marketing strategies to enhance future campaigns.

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How do you gather and utilize customer feedback in shaping product messaging?

Describe your methods for collecting customer feedback, such as surveys or interviews. Emphasize how you analyze this feedback to refine product messaging, ensuring that it aligns with customer expectations and needs, which ultimately helps in driving engagement.

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Can you provide an example of how you collaborated with sales teams in your past roles?

Share a specific instance where you worked closely with sales teams to improve product understanding. Discuss the tools or training materials you developed and how these initiatives led to enhanced sales performance and customer satisfaction.

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What is your process for conducting competitive analysis?

Explain how you define your competitors, gather data on their strengths and weaknesses, and benchmark this information against your own offerings. Illustrate how this analysis informs your marketing strategies, product positioning, and decision-making.

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How do you ensure alignment between product development and marketing?

Discuss your communication strategies for keeping open dialogues with product development teams, ensuring that insights from market research are integrated into product features. Highlight the importance of cross-functional collaboration for overall success.

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What do you believe sets Rad AI's products apart from others in the market?

To answer this, reflect on unique aspects of Rad AI's AI technology and the company mission. Highlight specific features, benefits, and positive impacts on the healthcare sector that convey a deep understanding of Rad AI’s competitive advantage.

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How would you describe your writing style and its importance in product marketing?

Articulate your writing style, explaining its ability to engage different audiences effectively. Point out its significance in creating compelling marketing content that drives the message home and resonates with both technical and non-technical users.

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How have you adapted your marketing strategies in response to market changes or trends?

Share a specific example where you recognized a trend and adapted your marketing strategy accordingly. Discuss the steps you took, such as reallocating resources or adjusting messaging, to remain responsive to market demands while maintaining company objectives.

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Our mission is to empower radiologists with AI — saving radiologists time, reducing burnout, and helping to improve the quality of patient care.

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CULTURE VALUES
Mission Driven
Social Impact Driven
Inclusive & Diverse
Collaboration over Competition
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Full-time, remote
DATE POSTED
November 27, 2024

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