Digital Marketing Coordinator

As a Digital Marketing Coordinator at Lendi Group, you'll assist in developing and executing comprehensive marketing campaigns. Your role involves managing digital activities across various platforms such as Google Ads and TikTok, identifying new acquisition strategies, and analyzing performance metrics using tools like Google Analytics. You'll also collaborate with different marketing teams to maintain brand consistency and drive customer engagement.

Lendi Group seeks candidates with 1-3 years of digital marketing experience or equivalent. A strong understanding of Google Ads is essential, along with proven project management skills and experience in reporting results. Programmatic experience with DV360 is preferred but not mandatory, and we value applicants with diverse backgrounds and skill sets.

Lendi Group values work-life balance and has embraced a flex-first policy. This allows Digital Marketing Coordinators to choose whether they want to work from home, at our Sydney office, or a combination of both. We believe this flexibility promotes a healthier work environment and better productivity.

The company culture at Lendi Group is people-first, inclusive, and celebrates diversity. As a Digital Marketing Coordinator, you'll be part of a team that promotes core values such as collaboration and community. We encourage creativity and support our team members through social initiatives and programs such as Women in Technology, making it a rewarding place to work.

In the role of Digital Marketing Coordinator, you'll utilize various tools, including Google Ads, Meta, TikTok, and LinkedIn Ads Manager, as well as analytics platforms like Google Analytics and Salesforce. These tools are essential for tracking performance and optimizing campaigns for better engagement and acquisition results.

Lendi Group is committed to the growth and development of all its employees, including Digital Marketing Coordinators. We provide opportunities for training and upskilling as well as encouraging team members to share new ideas and strategies in a collaborative environment. This approach ensures you can evolve within your role and the company.

While programmatic marketing experience, such as using DV360, is preferred for the Digital Marketing Coordinator position at Lendi Group, it is not mandatory. We are open to candidates with various marketing backgrounds. A willingness to learn and adapt is highly valued.

When answering this question, discuss specific campaigns you have managed, mention any strategies you used to optimize performance, and highlight measurable outcomes. It’s important to demonstrate your familiarity with the platform and how it aligns with Lendi Group's branding.

Explain the key metrics you track, like click-through rates, conversion rates, and customer acquisition costs. Discuss how you utilize analytics tools, such as Google Analytics, to gather insights that inform your strategy and improve future campaigns.

Share creative ideas for marketing campaign strategies and emphasize the importance of understanding customer needs. Discuss how you would leverage digital channels, content marketing, and partnerships to attract and engage potential customers effectively.

Discuss your approach to maintaining a cohesive brand message and visual identity across all platforms. Highlight the collaboration with internal teams to ensure that all campaigns align with Lendi Group’s values and branding guidelines.

Give a detailed account of a specific campaign, explaining your objective, strategy, implementation, and outcome. Highlight the skills that contributed to the campaign's success and what you learned throughout the process.

Emphasize the critical role of data in shaping your marketing strategy. Share examples of decisions you've made based on analytics insights and how that has helped shape successful campaigns.

Discuss your communication skills and your willingness to share ideas. Explain how you build successful relationships with teams like Creative, UX, and Customer Journeys to ensure that marketing strategies are comprehensive and effective.

Talk about a significant challenge and the steps you took to address it. Be sure to focus on problem-solving skills and adaptability, as these qualities are essential for a Digital Marketing Coordinator.

Show your passion for the industry by discussing recent trends, such as advancements in AI, interactive content, or changes in social media algorithms, and how they can influence strategies at Lendi Group.

Explain your organization skills and tools you use for prioritization. Give examples of how you have managed multiple campaigns or projects simultaneously while meeting deadlines without compromising quality.