Media Relations Manager, Nordics

The Media Relations Manager at Ramboll in the Nordics plays a vital role in enhancing brand reputation and supporting business goals. Key responsibilities include handling media requests, leading editorial efforts, developing strategic media pitches, and crafting compelling content. Additionally, this role involves managing crisis communication and ensuring the success of PR campaigns in collaboration with the Nordic communication team.

To qualify for the Media Relations Manager position at Ramboll, candidates should possess a relevant educational background in communication, journalism, or marketing. Furthermore, proven experience in successful PR launches, crisis management in Denmark, and integrated PR strategies with social media presence are crucial. Strong editorial skills and the ability to work within international teams are also important for this role.

At Ramboll, supporting sustainable change is at the core of our mission. The Media Relations Manager will contribute by developing and driving impactful narratives that resonate with stakeholders and clients, reinforcing Ramboll's position as the partner for sustainable change. Your role will also involve promoting ethical practices within media communications that reflect our commitment to a thriving world for both nature and people.

Candidates can expect a friendly and inclusive work culture at Ramboll. We value equality, diversity, and inclusion, ensuring a supportive environment that allows everyone to thrive. Additionally, we offer flexibility regarding work hours and locations, fostering a healthy work-life balance. As part of a global team, you will be inspired by knowledgeable colleagues and meaningful projects.

The Media Relations Manager at Ramboll will have various opportunities for professional growth and development. The company is known for its commitment to employee development, offering leadership training guided by our Leadership Principles. With access to a global network of communication and marketing professionals, you’ll be able to learn from the best while actively contributing to our goals related to sustainable change.

When answering this question, focus on specific instances where you successfully managed a crisis situation. Discuss the principles you followed, the strategies you implemented, and the communication methods used to convey critical messages. Highlight the outcomes and what you learned from those experiences to demonstrate your ability to handle critical scenarios.

Discuss your understanding of the synergy between traditional PR efforts and social media strategies. Highlight specific tools and techniques you utilize to ensure a unified message across platforms. Provide examples of campaigns where an integrated approach significantly impacted audience engagement and brand perception.

Elaborate on your approach to crafting media pitches, emphasizing the importance of audience knowledge, tailoring messages to specific outlets, and identifying key stories that align with the media’s interests. Share previous successful pitches and explain what made them effective in garnering media coverage.

Focus on your collaborative efforts within an international context. Explain your specific role, the challenges you faced, and how you overcome them through teamwork and communication. Highlight the importance of cultural differences and how you ensured that all voices were heard.

Discuss tools like media monitoring platforms, social media listening tools, or analytics software you have used to track media coverage. Explain how you analyze this data to inform PR strategies and adjust your messaging in response to public sentiment.

Share your criteria for identifying which stories have the most significant impact and how you determine their priority. Discuss factors like relevancy, potential media interest, and alignment with the company’s goals and values. Make sure to highlight your analytical skills and strategic thinking.

Address specific challenges such as negative media coverage or difficulties in securing press engagement. Focus on your problem-solving skills, the strategic decisions you made, and the outcomes that resulted from your effective handling of those situations.

Highlight your proactive approach to staying informed about industry trends, such as subscribing to relevant publications, attending webinars or industry events, and engaging with professional networks. Discuss how this knowledge helps inform your strategies as a Media Relations Manager.

Provide a detailed account of a successful PR campaign, including its primary objectives, the strategy you adopted, the collaborative efforts involved, and the results achieved. Ensure you quantify the success with metrics related to media coverage or audience engagement.

Express your alignment with Ramboll's mission of sustainable change and how your values resonate with the company culture. Discuss your admiration for the company's initiatives and how you feel your skills can contribute effectively to their goals, emphasizing your passion for communication and sustainability.