Director of Digital Strategy & Product Marketing

Onsite Work Only: Franklin, TN - Flex Hours Options Available

Relocation Assistance Available

Are you passionate about digital strategy and product marketing? Do you have the technical skills and marketing expertise to drive growth and enhance the customer journey across digital platforms? Ramsey Solutions is seeking a dynamic Director of Digital Strategy & Product Marketing to lead our digital marketing and website strategies. If you’re ready to make data-driven decisions that fuel business growth, we want you on our team.

What Winning Looks Like:

As the Director of Digital Strategy & Product Marketing, you’ll be responsible for:

• Digital Product Growth: Leading initiatives to drive the adoption and growth of our digital products, ensuring they are effectively marketed and embraced by our target audience.
• Website & User Experience Optimization: Continuously enhancing the website’s performance, ensuring a seamless and engaging experience that supports both the customer journey and business objectives.
• SEO Strategy Integration: Overseeing the strategic application of SEO practices to ensure all digital products and content are easily discoverable, increasing organic traffic and aligning with business goals.
• Customer Journey Mapping: Creating a detailed understanding of how customers navigate through our website, optimizing touchpoints to connect them seamlessly with various products within the Ramsey ecosystem.
• Strategic Product Positioning: Crafting marketing strategies that effectively position our digital products in the market, driving awareness, adoption, and loyalty.
• Collaborative Leadership: Fostering a collaborative environment across teams to align digital marketing, product development, and website management towards common goals.

Skills Needed to Win:

• 7+ years of digital product marketing leadership with a focus on website management and consumer-centric business strategies within a consumer technology or digital-focused environment.
• Proven track record in driving product adoption and engagement through digital marketing and website optimization.
• Deep understanding of website architecture, user experience design, digital marketing best practices, and SEO strategies.
• Strong strategic thinking and problem-solving abilities, with experience leading cross-functional teams and managing complex projects.
• Experience working closely with product development and engineering teams to align marketing strategies with product roadmaps.
• A passion for understanding and serving the customer, with a relentless focus on delivering value through marketing efforts.
• Bold, humble, self-aware, smart, and confident servant leader who seeks the betterment of the team and organization at large versus themselves.

$91,800 - $143,000/year* + profit sharing + benefits

*Range depends on level of skill and overall experience 

It’s a calling, and we’re on a mission to change lives. Join the crusade! Apply now.

EOE, including disability/vets