Director of Performance Marketing

Onsite Work Only: Franklin, TN - Flex Hours Options Available

Relocation Assistance Available

Team You’ll Grow With: 135+ person marketing team, this role will directly lead a team of 5 (paid media and email marketers)

What Winning Looks Like: 

• Develop performance marketing strategies to drive customer acquisition, conversion, and retention across paid advertising, and email marketing
• Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders, and making data-driven recommendations for optimization
• Collaborate with cross-functional leaders to align business goals with customer insights and performance of your team’s marketing initiatives
• Stay updated on industry trends and emerging technologies, continuously seeking opportunities to improve marketing effectiveness and stay ahead of competitors
• Lead and mentor a team of performance marketing strategists (paid media specialists and email marketers) by providing coaching, support, and performance evaluations to foster professional growth and achieve team objectives
• Forward thinker who enjoys staying up to date on industry trends and emerging technologies and staying ahead of competitors
• Ability to provide sound rationale for your recommendations that considers desired outcomes and fiscal implications
• Lead and mentor a team of performance marketing professionals

Skills Needed to Win:

• 6+ years of performance marketing experience, with a focus on paid advertising/paid media (paid display, paid search, paid social, PPC/Pay-Per-Click, programmatic), email marketing, search engine marketing (SEM), and/or a combination of experience, ideally in a B2C space
• 2+ years of leadership experience coaching a team member on how to level up foundational skills that help drive great customer connections
• Experience working with marketing tools such as: Google Analytics/GA, Google Ads/Adwords, SEMrush, Klayvio, Google Data Studio, Ahrefs, Marketo, or similar
• Demonstrated success in driving customer acquisition, conversion, and revenue growth through performance marketing channels
• Analytical mindset with the ability to analyze campaign performance data, identify insights, and make data-driven decisions for optimization
• Up to date with the latest marketing trends, industry developments, and emerging technologies
• E-commerce experience is preferred with major platforms such as BigCommerce, Shopify, Adobe, or Wix, but is not required
• Lead gen/customer acquisition experience is preferred, but not required

$100,000 - $150,000/year* + profit sharing + benefits

*Range depends on overall experience and level of skill

It's a calling, and we're on a mission to change lives. Join the crusade! Apply now.

EOE, including disability/vets

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