Customer Marketing & Lifecycle Manager

The Customer Marketing & Lifecycle Manager at RapidSOS is responsible for building and leading customer advocacy programs, developing a scalable marketing strategy for partners, managing partner communications, and executing go-to-market strategies for new launches. This role is crucial in turning partner feedback and success stories into impactful marketing initiatives that enhance customer loyalty and drive revenue growth.

Candidates for the Customer Marketing & Lifecycle Manager position at RapidSOS should have a minimum of 5 years of experience in customer, product, or partner marketing within a B2B SaaS environment. They need to demonstrate proven success in building customer advocacy programs, exceptional storytelling abilities, and strong communication skills. Familiarity with tools like Salesforce and marketing automation platforms is also important.

The Customer Marketing & Lifecycle Manager contributes to business growth at RapidSOS by developing and executing marketing programs that enhance product adoption, drive customer retention, and promote expansion efforts. By leveraging customer stories and partnerships, this role helps to showcase the impact of RapidSOS's solutions, ultimately supporting pipeline growth and increasing revenue.

A typical day for the Customer Marketing & Lifecycle Manager at RapidSOS includes collaborating with cross-functional teams to design engagement strategies, conducting interviews and surveys to gather customer feedback, crafting impactful content, and managing ongoing partner communications. The role is dynamic and prioritizes customer insights to inform both marketing initiatives and strategic business decisions.

Key skills for success in the Customer Marketing & Lifecycle Manager role at RapidSOS include exceptional communication abilities, strong storytelling and content creation skills, strategic thinking, and proficiency in utilizing marketing tools and platforms. A self-starter attitude along with a customer-obsessed mindset is crucial for driving engagement and building programs from the ground up.

In your response, share specific examples of customer marketing initiatives you have implemented, detailing your role in achieving measurable outcomes. Highlight your approach to understanding customer needs and how you adapted programs for partner success.

Discuss your time management and organizational strategies, such as using project management tools, setting clear milestones, and aligning with stakeholders. Emphasize how these practices enable you to deliver quality results efficiently.

Explain the key performance indicators you track, such as customer retention rates, engagement levels, and conversion rates. Illustrate with examples of how you’ve used data insights to optimize campaigns in the past.

Outline your strategy for creating an advocacy program, including how you would identify potential advocates, gather their stories, and utilize different marketing channels to amplify their voices. Detail the importance of authentic storytelling in driving engagement.

Provide a specific example of a project where you worked with sales, product, or customer success teams. Discuss how you communicated effectively and coordinated efforts to achieve the project's objectives and outcomes.

Mention specific tools that you have experience using, such as Salesforce and marketing automation platforms, and explain how they aid in managing campaigns, tracking metrics, and engaging with customers effectively.

Discuss your process for analyzing audience data, understanding personas, and creating targeted messaging that resonates with each segment. Highlight the importance of personalization in driving partner engagement.

Reflect on any significant challenges, such as budget constraints or resistance to new initiatives, and explain the steps you took to address these issues while still achieving your goals.

Explain your strategies for professional development, such as following industry publications, attending webinars, or networking with peers. Discuss how staying informed can inform your marketing strategies.

Convey your passion for the mission of RapidSOS and its impact on public safety. Describe how this personal alignment with the company's values motivates you and why you see yourself contributing significantly within the role.