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Consumer Shopping Writer

Company Description

Do you have a knack for spotting great deals available online and analysing if they are the best for our readers? Do you keep up to date with the latest tech releases, from the newest home gadgets, smartphones, headphones and cameras to TVs, laptops and beyond? Are you able to convert that information into useful and engaging articles that generate high affiliate revenues?

Then you may be our newest Consumer Shopping Writer. We are looking for experienced  writers with a passion for consumer journalism to join our Affiliates Team, creating revenue driving content for our network of national and regional news titles. 

We are looking for specialists who can research, pitch, write and optimise consumer content covering a wide range of topics - guiding our readers to make informed buying decisions. 

So, who are we?

We are Reach Plc, you might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more), our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human.

Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too. 

This role is home based and we are therefore open to candidates based across the UK.

Job Description

What will the role involve?

You will play a pivotal role in our Central Affiliates Team, creating engaging, audience-led consumer content with particular emphasis on buying guides, product reviews and deals. You will find new and innovative ways to promote your content off-platform especially around major affiliate opportunities including Black Friday, concert launches, Amazon Prime Day and more.

You will research and publish high quality articles and reviews that help save our readers money, becoming an authority for consumer tips and recommendations. You will utilise our suite of analytical tools including but not limited to Trackonomics, Chartbeat, Google Trends to identify opportunities for commercial content. You will create and implement content plans to drive traffic, ensuring you meet daily revenue targets with ease.

Qualifications

Who are we looking for?

You are an experienced writer with a proven track record of delivering meaningful and high revenues from commerce content. You have significant quantifiable experience generating revenue with your content through key content partners like Amazon and Skimlinks. You have a deep understanding of the commerce landscape, understanding trends and best practices. You have a passion for consumer content and a real understanding of customer trends and retailer dynamics.

You have a keen eye for spotting trending content and products that you think our readers would be interested in. You are social media savvy and know how to utilise these platforms to further push your content. You are a first class writer who can create accurate content at pace and meet deadlines with ease. You have excellent commercial awareness and experience in crafting organic SEO content.

Additional Information

What can we offer you?

We are offering a competitive salary and benefits including;

  • Help saving for your retirement - join our pension scheme and well match contributions up to 6%
  • 25 days holiday per year when you join. After three, five and ten years service with Reach, youll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
  • Giving back day - an additional days leave each year to support a cause close to your heart
  • Enhanced family leave - including maternity, paternity and adoption - and youll be eligible after just six months employment
  • Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses
  • As one of the UKs top 50 Inclusive Employers everyones invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
  • Wellbeing support - including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest
  • Awesome career opportunities - youll have support from your line manager and a range of learning & development programmes
  • We are also a member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

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What You Should Know About Consumer Shopping Writer, Reach PLC

Are you a skilled writer with a keen eye for consumer trends? If so, Reach Plc is on the lookout for a talented Consumer Shopping Writer to join our dynamic team. Working from the comfort of your home in the United Kingdom, you'll have the opportunity to delve into the latest tech gadgets and find the best deals available online, transforming that knowledge into engaging articles that not only inform but also help our readers save money. In this pivotal role, you'll create comprehensive buying guides, product reviews, and engaging content focused on consumer needs. Your innovative approach to promoting content during major sales events like Black Friday and Amazon Prime Day will be key to driving traffic and meeting daily revenue targets. With access to state-of-the-art analytical tools, you’ll identify lucrative opportunities while honing your understanding of customer trends and retailer dynamics. We value your expertise in generating revenue through key partnerships and your ability to craft organic, SEO-friendly content. At Reach, we foster an inclusive environment where your skills will help shape the narrative across our iconic brands, reaching millions of readers. If you're passionate about consumer journalism and ready to make an impact, we'd love to see your application for the Consumer Shopping Writer position.

Frequently Asked Questions (FAQs) for Consumer Shopping Writer Role at Reach PLC
What are the responsibilities of the Consumer Shopping Writer at Reach Plc?

As a Consumer Shopping Writer at Reach Plc, you will be responsible for creating high-quality consumer content including buying guides and product reviews. You’ll analyse consumer trends and craft articles that effectively guide readers towards smart purchasing decisions. Additionally, you will research and identify promotional opportunities for content, especially during key sales periods, and leverage analytical tools to enhance content performance.

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What qualifications are needed for the Consumer Shopping Writer position at Reach Plc?

To qualify for the Consumer Shopping Writer position at Reach Plc, candidates should have a strong background in writing and consumer journalism with a proven track record of generating revenue through content. A deep understanding of the commerce landscape, experience with affiliate marketing, and a knack for SEO are essential. You should also demonstrate the ability to meet deadlines while creating accurate and engaging content.

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How does the Consumer Shopping Writer contribute to revenue generation at Reach Plc?

The Consumer Shopping Writer at Reach Plc contributes to revenue generation by crafting compelling content that drives traffic and engages readers. By producing high-quality articles that resonate with consumer needs and optimally utilising affiliate links, your work will directly influence the revenue from affiliate partnerships. Effective promotion during key sales events will also enhance your contribution to financial targets.

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What tools will the Consumer Shopping Writer at Reach Plc use?

In the Consumer Shopping Writer role at Reach Plc, you will utilize a variety of analytical tools such as Trackonomics, Chartbeat, and Google Trends. These tools will help you assess performance metrics, identify trending content, and uncover new opportunities for impactful consumer articles. Your ability to interpret data will be crucial in shaping your content strategy.

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Is the Consumer Shopping Writer position remote at Reach Plc?

Yes, the Consumer Shopping Writer position at Reach Plc is fully remote, allowing you to work from anywhere in the United Kingdom. This flexibility supports a healthy work-life balance, enabling you to focus on creating engaging consumer content at your own pace and in a comfortable environment.

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Common Interview Questions for Consumer Shopping Writer
Can you describe your experience with affiliate marketing and how it relates to your role as a Consumer Shopping Writer?

In my previous roles, I cultivated strong relationships with affiliate partners, which allowed me to develop a keen sense of which products and deals resonate with readers. Understanding the metrics associated with conversion rates helped me tailor my content to maximize affiliate revenue effectively.

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How do you stay updated with the latest tech trends and consumer products?

I actively follow industry news, subscribe to technology publications, and engage with consumer forums. Additionally, I participate in webinars and online workshops, which keeps me informed about the newest releases and popular consumer interests.

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What strategies do you use to create engaging buying guides and product reviews?

I focus on delivering value through thorough research and a user-centric approach. My strategy includes highlighting key features, detailed comparisons, and reader testimonials to create compelling and informative buying guides and reviews.

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How do you measure the success of your content?

I utilize analytics tools to track metrics such as page views, engagement rates, and affiliate conversion. This data informs future content strategies and helps me understand which topics resonate most with readers.

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What tools and software are you proficient in that will aid your work at Reach Plc?

I am well-versed in various content management systems, SEO tools like SEMrush and Moz, and analytics platforms such as Google Analytics. This proficiency ensures I create optimized content that performs well across all metrics.

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Can you provide an example of a successful content piece you created?

One of my most successful pieces was a comprehensive buying guide for laptops during back-to-school sales. It drove significant traffic and sales, exceeding my affiliate targets, which I achieved through SEO optimization and targeted social media promotion.

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How do you handle tight deadlines while maintaining content quality?

I prioritize tasks by creating a detailed content calendar and breaking down projects into manageable chunks. This systematic approach helps me adhere to deadlines while maintaining a high standard of quality in my writing.

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Describe your process for conducting research on consumer products.

My research process involves identifying reliable sources such as manufacturer websites, trusted tech reviewers, and consumer feedback platforms. I compare various perspectives to present a balanced view in my articles.

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What do you believe is the most important quality for a Consumer Shopping Writer?

I believe a strong understanding of consumer needs and trends is essential. Empathy towards readers helps me create content that genuinely assists them in making informed buying decisions while fostering trust.

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How do you incorporate SEO into your content writing?

I incorporate SEO by conducting keyword research to identify relevant terms and phrases. I utilize these effectively in headings, subheadings, and body text, ensuring that the content is optimized without sacrificing its readability or engagement.

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Full-time, remote
DATE POSTED
December 28, 2024

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