Senior Marketing Operations Manager (Marketo experience preferred)

As a Senior Marketing Operations Manager at Recorded Future, you'll be instrumental in managing and optimizing marketing automation platforms, developing advanced lead scoring models, and implementing attribution strategies to assess campaign performance. Your role will also encompass ensuring CRM integrations, creating insightful dashboards, and collaborating closely with cross-functional teams to enhance operational efficiency.

Ideal candidates for the Senior Marketing Operations Manager role at Recorded Future should possess at least 5+ years of experience in marketing analytics or operations, particularly with expertise in Adobe Marketo Engage and HubSpot. Proficiency with CRM platforms like Salesforce, strong communication skills, and an understanding of attribution models are crucial to succeed.

Recorded Future places a strong emphasis on personal and career growth. As a Senior Marketing Operations Manager, you will have opportunities to lead internal training sessions, create documentation and best practices, and be part of strategic discussions that align with your personal career aspirations while empowering the team.

At Recorded Future, you can look forward to a high-growth, dynamic work environment that thrives on collaboration and innovation. You'll collaborate with various teams, engage with cutting-edge technologies, and significantly impact the organization’s marketing strategies while enjoying a culture that values inclusion and diversity.

The application process for the Senior Marketing Operations Manager position at Recorded Future typically involves submitting your resume, followed by a series of interviews to assess both your technical expertise and cultural fit within the team. The recruitment team is committed to providing a supportive experience and encourages candidates to engage and ask questions throughout.

Highlight your hands-on experience with marketing automation platforms, particularly Adobe Marketo Engage and HubSpot. Discuss specific campaigns you've managed, how you’ve used automation for lead scoring and nurturing, and any successes you’ve achieved through these tools.

Share specific frameworks or methodologies you've employed to create lead scoring models, along with examples of how this has impacted conversion rates or sales engagement. It’s important to illustrate both your analytical skills and your understanding of the sales process.

Discuss your familiarity with various attribution models including multi-touch, first-touch, and last-touch attribution. Emphasize how you’ve applied these models in prior roles to assess ROI, optimize campaigns, and communicate results to stakeholders effectively.

Provide a specific example of a technical challenge you faced and the steps you took to resolve it. Focus on your analytical and collaborative skills, and ensure you discuss how you communicated your findings to your team and how it improved operational efficiency.

Explain the processes you follow to maintain data cleanliness, including routine audits and your use of BI tools. Illustrate how this has informed your decision-making and reporting in the past, which directly relates to the requirements of the role.

Highlight your collaborative efforts in past positions. Share examples of teamwork for joint campaigns or projects, ensuring you mention specific outcomes and your role in facilitating communication between teams.

Discuss current and emerging trends in marketing technology, data privacy regulations, or shifts toward personalization in marketing. Demonstrating your forward-thinking mindset showcases your passion for the industry and readiness for the role at Recorded Future.

Share your time management strategies and any tools you use for project management. Incorporate examples of how you've effectively navigated tight deadlines while maintaining the quality of your work in previous roles.

Discuss your experience in creating training material or leading workshops. Highlight your ability to communicate complex topics in an understandable way and the importance of promoting user adoption through effective onboarding.

Explain your communication strategies, such as regular updates or dashboard reporting, that keep stakeholders informed about marketing performance. Emphasize your understanding of audience engagement and how it impacts decision-making across the organization.