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Content Marketing Manager

Anrok is tackling a key challenge for all Internet businesses today: navigating the changing landscape of tax. In the last few years, software businesses have gone from not having to worry about sales tax, to needing to monitor their exposure, calculate local sales tax rates, and file returns in over 20 US states and many countries worldwide. Anrok is building the tools behind the scenes that make compliant digital commerce a reality for companies big and small.

So much of our economy today and tomorrow exists online. The internet economy has grown 6x over the last 10 years and software development productivity is only positioned to accelerate. Companies should be able to transact with customers everywhere. Anrok is building the tools behind the scenes that make compliant digital commerce a reality for companies big and small.

Anrok connects with billing and payment systems to automate sales tax compliance end-to-end. We have raised over $50M from leading investors like Sequoia, Index, and Khosla Ventures. For those that call the Bay Area home, we work 3 days a week from our Embarcadero office, and work from home 2 days a week

We’re seeking a talented Content Marketing Manager to join our team. The ideal candidate has experience creating educational B2B content for the Finance and Accounting audience. You will be responsible for developing compelling educational content that establishes Anrok’s industry expertise and helps finance leaders understand and solve their tax challenges.

You’ll join a talented team at Anrok, working within the marketing team and reporting to our Content and Creative Marketing Lead. You’ll also collaborate deeply with Anrok’s product, partnership, and tax teams.

In this role, you will:

  • Create engaging educational content across multiple formats (blogs, webinars, guides, and tutorials) that helps finance and accounting teams understand sales tax requirements 

  • Build compelling thought leadership content in collaboration with Anrok's in-house tax experts, leveraging data insights and industry expertise to demonstrate Anrok’s authority in finance operations and tax compliance

  • Support product launches by creating educational content and customer success stories that showcase Anrok's value proposition and technical capabilities

  • Measure and report on content performance using analytics tools, implementing data-driven improvements to increase conversion and engagement metrics

  • Partner with the content marketing team to develop and maintain editorial strategy and content calendar, ensuring strategy aligns with business objectives

What excites us:

  • 3+ years of experience creating content for finance or accounting audiences, ideally in a B2B SaaS environment

  • Exceptional writing and editing skills, with the ability to create compelling, on-brand content across various formats and channels

  • Experience creating educational content that drives audience engagement, and a gift for explaining complex concepts clearly

  • Strong understanding of finance operations, tax compliance, or accounting

  • Data-driven approach to content development and optimization

  • Strong project management skills and the ability to manage multiple content projects simultaneously while meeting deadlines

  • Passion for staying up-to-date with the latest content marketing trends and best practice

What we offer:

  • The equity upside of an early-stage startup with the product-market fit of a later-stage company.

  • Lunches and snacks for those working out of our San Francisco office.

  • Medical, dental, and vision insurance covered 100%.

  • One Medical membership covered, flexible sick benefits and more.

  • Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.

  • One Medical annual membership.

  • Annual team offsites and in-person opportunities around our growing Anrok hubs

  • Home office setup stipend to ensure you have the equipment you need to thrive at work.

For employees based in the San Francisco Bay Area, we follow a hybrid model where we come into the office 3 days a week to collaborate in person.

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What You Should Know About Content Marketing Manager , Anrok

Anrok is on the forefront of revolutionizing how Internet businesses navigate the complex world of tax compliance, and we're looking for our next amazing Content Marketing Manager to join the team! If you have a passion for creating compelling educational content specifically tailored for finance and accounting professionals, then this could be a great opportunity for you. The ideal candidate will be excited to develop engaging content across various formats, including blogs, webinars, guides, and tutorials - all designed to help finance leaders better understand and tackle their tax challenges. By working collaboratively with Anrok's in-house tax experts and marketing team, you'll create thought leadership content that demonstrates our industry authority and supports product launches with valuable insights and customer success stories. You'll also have the chance to make a real impact by measuring content performance using analytics tools to inform future strategies and improvement. With a hybrid work model allowing flexibility and a vibrant office culture in the Bay Area, plus an array of perks like a learning stipend and comprehensive health coverage, this position not only boosts your career but promotes a healthy work-life balance as well. If you're ready to join a talented team and help shape the future of digital commerce, Anrok is the place for you!

Frequently Asked Questions (FAQs) for Content Marketing Manager Role at Anrok
What responsibilities does a Content Marketing Manager have at Anrok?

As a Content Marketing Manager at Anrok, your main responsibilities will include creating engaging educational content tailored for finance and accounting professionals, developing thought leadership pieces in collaboration with tax experts, supporting product launches with valuable content, and measuring content performance to optimize future strategies. You'll work closely with various teams to ensure your content aligns with business objectives.

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What qualifications are required for the Content Marketing Manager position at Anrok?

To be considered for the Content Marketing Manager role at Anrok, you should have at least 3 years of experience creating B2B content in finance or accounting, particularly in a SaaS context. Exceptional writing and editing skills, a strong understanding of finance operations and tax compliance, as well as data-driven content strategies will all be critical for this role.

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How does the Content Marketing Manager at Anrok support product launches?

In the role of Content Marketing Manager at Anrok, you will play a pivotal part in supporting product launches by developing educational content and creating customer success stories that effectively communicate Anrok’s value proposition and technical capabilities. Your content will help potential customers understand how Anrok can address their unique tax compliance challenges.

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What tools does a Content Marketing Manager use to measure content performance at Anrok?

At Anrok, the Content Marketing Manager will utilize various analytics tools to measure content performance. This includes tracking engagement metrics, conversions, and overall effectiveness of content strategies. By analyzing this data, you’ll be able to implement data-driven improvements to enhance future content initiatives.

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What is the work culture like for a Content Marketing Manager at Anrok?

The work culture for a Content Marketing Manager at Anrok is collaborative and supportive, with a hybrid model that allows flexibility. You'll be part of a vibrant team that values staying up-to-date with the latest content marketing trends and best practices. Anrok also fosters a positive work environment with numerous benefits, including learning and development opportunities.

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Common Interview Questions for Content Marketing Manager
Can you describe your experience with creating educational content for finance audiences?

When answering this, detail specific projects you have worked on and highlight your process for creating educational content tailored for finance audiences. Mention any measurable outcomes or successes from these projects.

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How do you approach collaborating with product or tax teams to create content?

Discuss your collaboration methods, emphasizing communication and periodic meetings to align on goals. Share examples of how feedback and insights from these teams enriched your content development.

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What metrics do you consider important when measuring content performance?

Discuss key performance indicators such as page views, engagement rates, conversion rates, and social shares. Explain how you've used these metrics to refine your content strategy in the past.

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Explain a time when you had to explain a complex tax concept in simple terms.

Provide a specific example where you effectively simplified a complex topic for your audience. Highlight the techniques you used to make content more relatable and comprehensible.

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What strategies do you use to keep up with the latest content marketing trends?

Share the platforms, blogs, or influencers you follow to stay updated. Discuss specific trends you've implemented in your work and the positive results that followed.

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How do you manage multiple content projects simultaneously?

Describe your project management techniques, such as prioritization or using tools like Trello or Asana. Cite situations where these approaches allowed you to meet deadlines effectively.

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Can you provide an example of successful thought leadership content you've created?

Provide a brief overview of the project, the goals, the steps you took, and the outcomes or impact it generated. Highlight how you positioned the brand as an authority in the field.

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What is your process for developing a content calendar?

Talk about how you align the content calendar with business objectives and audience needs. Discuss how you ensure flexibility for changes based on performance analytics and strategic shifts.

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Describe your experience with content optimization based on analytics.

Talk about your process for reviewing analytics data to identify high-performing content and areas for improvement. Share how you have implemented changes based on those insights in previous roles.

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How do you ensure your content aligns with the brand's voice and objectives?

Share your strategies for understanding and adhering to brand guidelines. Highlight how you incorporate feedback from team members to maintain consistency in content across various platforms.

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Full-time, hybrid
DATE POSTED
December 7, 2024

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