Senior Product Marketing Manager

As a Senior Product Marketing Manager at Recorded Future, your primary responsibilities will include developing strategic marketing plans, crafting product positioning and messaging, executing go-to-market strategies, conducting market analysis, and creating sales enablement materials. You will lead successful product launches and collaborate closely with cross-functional teams to ensure our products meet market needs.

To be considered for the Senior Product Marketing Manager position at Recorded Future, candidates should have over 5 years of proven experience in product marketing within the cybersecurity industry. A strong understanding of cybersecurity trends, exceptional communication skills, project management capabilities, and the ability to translate technical information into customer-friendly messaging are key qualifications.

At Recorded Future, professional development is a priority. As a Senior Product Marketing Manager, you will have access to various resources, including training programs, industry webinars, and leadership workshops. The collaborative culture encourages knowledge sharing and continuous learning, ensuring you stay current on industry best practices and enhance your skills.

The team culture at Recorded Future is dynamic and inclusive, where diverse voices are valued and encouraged. As a Senior Product Marketing Manager, you will join a high-performance team that fosters collaboration and innovation. Employees, affectionately known as Futurists, represent over 40 nationalities, promoting a rich diversity of thought and ideas.

The base salary range for the Senior Product Marketing Manager position at Recorded Future is between $120,000 and $175,000, depending on the candidate's experience and location. Additional compensation may include bonuses, equity, and a comprehensive benefits package tailored to support employee well-being and growth.

Highlight specific projects you've worked on in cybersecurity product marketing. Discuss your role, contributions, and results achieved, emphasizing your ability to adapt strategies based on market trends and customer feedback.

Discuss your approach to product launches, showcasing your skills in creating go-to-market plans, collaborating with teams, defining target audiences, and measuring success through KPIs and feedback mechanisms.

Demonstrate your passion for the industry by sharing specific sources of information, such as attending conferences, following industry leaders on social media, reading relevant publications, and participating in online communities.

Share a specific instance where you broke down complex technical details into simple, relatable messaging that resonated with your audience. Focus on the impact this had on customer understanding and engagement.

Mention any tools or software you're familiar with, such as analytical tools, CRM systems, or marketing automation platforms. Explain how you use them to gather insights that inform your marketing strategies.

Showcase your project management and communication skills, discussing strategies you employ to align various teams, prioritize tasks, and ensure a cohesive approach to achieving launch success.

Discuss specific metrics such as engagement rates, conversion rates, customer feedback, and sales data, emphasizing how you analyze and apply these results to future campaigns.

Provide examples of sales enablement tools you've created, such as product guides, FAQs, or training presentations, and explain how they improved the selling process and empowered sales teams.

Talk about your best practices for fostering collaboration, emphasizing active communication, setting clear expectations, and valuing diverse perspectives to achieve collective goals.

Share your content creation strategy, including how you identify topics that resonate with your target audience, the formats you prefer, and ways you ensure the content aligns with overall branding and messaging.