Product Designer II - Consumer

As a Product Designer II - Consumer at Coinbase, you will be responsible for improving user experiences by working within a small team on projects that range from ideation to user testing and production. You'll design web and mobile experiences, conduct design reviews, execute on the product roadmap, and collaborate with engineering and user research teams to define product strategies.

To qualify for the Product Designer II - Consumer role at Coinbase, you should have a minimum of 3 years of professional product design experience, a Bachelor’s degree in a related field, and a strong understanding of designing consumer-facing experiences for web and mobile platforms. Excellent UX thinking, visual design skills, and proficiency with tools like Figma are essential.

Product Designers II - Consumer at Coinbase primarily use Figma and various prototyping tools to create intuitive designs. Familiarity with these tools is crucial for executing product strategies and collaborating effectively with other teams in the company.

At Coinbase, the Product Designer II - Consumer will work within a small, collaborative team that includes engineers, user researchers, and product managers. This structure promotes a low-ego, collaborative environment where open-mindedness and feedback are highly valued.

The salary for a Product Designer II - Consumer at Coinbase is set at a target of $154,000 CAD annually. Additionally, full-time positions often include bonuses, equity, and benefits like medical, dental, and vision coverage.

When describing your design process, outline steps from user research and ideation to prototyping and user testing. Highlight your flexibility in adapting your approach based on team feedback and the unique requirements of each project.

Explain how you actively seek out user feedback during the design process, whether through usability testing, surveys, or direct interviews. Discuss how you leverage this feedback to inform design decisions that enhance user experience.

Share specific examples of how you've successfully collaborated with engineers, product managers, and researchers in previous roles. Highlight the importance of communication and compromise in achieving project goals.

Discuss your proficiency in Figma and other prototyping tools. Provide examples of projects where you've used these tools effectively to create wireframes, mockups, or interactive prototypes.

Reflect on specific design challenges you encountered and outline your problem-solving strategies. This can include working under tight deadlines, managing conflicting stakeholder feedback, or navigating technical constraints.

Articulate how a Product Designer contributes to product strategy by understanding user needs and aligning design solutions with business goals. Emphasize the importance of using design thinking to inform product direction.

Talk about your strategies for continual learning, such as following industry leaders, attending webinars, participating in design forums, or taking courses. Share how this knowledge informs your work.

Be ready to share a story about a project where initial designs did not meet user needs or stakeholder expectations. Describe the feedback process and how you reworked your designs for better results.

Discuss the importance of understanding the target audience's needs, fears, and motivations, particularly in an emerging field like crypto. Explain how you would conduct user research to tailor designs to their unique perspectives.

Express your enthusiasm for the innovative work at Coinbase, especially in the fast-paced crypto landscape. Mention how the company's mission aligns with your professional interests and how you see yourself contributing to its growth.