Member Marketing Manager

ABOUT THE ROLE:

Rightway and our marketing team are in high growth mode. This is an opportunity to become one of the foundational team members who will help shape and define Rightway’s member engagement strategy.

We are looking for a marketer passionate about member engagement, content creation, and creative member campaigns. The Member Marketing Manager will play a critical role in advancing our member engagement strategy, driving member activations, and improving the member experience for one of our fastest-growing products. The Marketing Manager will report to the Senior Manager of Member Marketing (Pharmacy Benefits) and partner closely with our account management team to develop and execute engagement initiatives for our PBM clients.

WHAT YOU’LL DO:

• Write copy and develop content, including writing emails, drafting member materials, and deploying campaigns to drive activations and engagement for our members.
• Partner with the account management and operations team to define and create engaging and informational content for members.
• Use your strategic marketing experience to identify new opportunities for campaigns and collateral that will enhance member engagement.
• Work with our design team on assets like flyers, emails, and mailers to support client engagement requests.
• Develop bespoke engagement campaigns that resonate with distinct member populations and drive activations.
• Track and document the success of Rightway’s main KPIs and member campaigns.
• Build monthly and quarterly insights and present them to senior leadership.

WHO YOU ARE:

• 4+ years of consumer marketing experience.
• Bachelor’s degree required. 
• An autonomous and resilient creator who likes to roll up your sleeves and bring marketing campaigns to life.
• Strong copywriting skills, with experience creating member marketing collateral and internal stakeholder communications.
• A creative problem solver energized by finding new ways to reach members.
• An analytical thinker with a natural curiosity to dive into marketing data, understand our members, and develop the best ways to engage them.
• Execute with an attention to detail that is second to none.
• Hold yourself accountable for accuracy and deadlines.
• Excellent at balancing multiple priorities in a fast-paced environment.
• Act as a strong cross-functional partner with clients and internal stakeholders.
• Passionate about healthcare and excited to be a part of a small but skilled team setting out to change healthcare for the better.

EXTRA CREDIT:

• PBM knowledge or pharmacy experience.
• Have worked in a B2B2C setting before.
• Start-up experience.
• Experience with email engagement platforms and creating creative engaging emails. (Iterable, Braze, Customer.io huge bonus)

BASE SALARY RANGE: $100-$125K

CYBERSECURITY AWARENESS NOTICE

In response to ongoing and industry-wide fraudulent recruitment activities (i.e., job scams), Rightway wants to inform potential candidates that we will only contact them from the @rightwayhealthcare.com email domain. We will never ask for bank details or deposits of any kind as a condition of employment. If you have any questions about a suspicious interaction with Rightway, please feel free to reach out to us at hr@rightwayhealthcare.com.

ABOUT RIGHTWAY:

Rightway is on a mission to harmonize healthcare for everyone, everywhere. Our products guide patients to the best care and medications by inserting clinicians and pharmacists into a patient’s care journey through a modern, mobile app. Rightway is a front door to healthcare, giving patients the tools they need along with on-demand access to Rightway health guides, human experts that answer their questions and manage the frustrating parts of healthcare for them.

Since its founding in 2017, Rightway has raised over $205mm from investors including Khosla Ventures, Thrive Capital, and Tiger Global. We’re headquartered in New York City, with a satellite office in Denver. Our clients rely on us to transform the healthcare experience, improve outcomes for their teams, and decrease their healthcare costs.

HOW WE LIVE OUR VALUES TO OUR TEAMMATES:

We’re seeking those with passion for healthcare and relentless devotion to our goal. We need team members that embody our following core values:

1) We are human, first
Our humanity binds us together. We bring the same empathetic approach to every individual we engage with, whether it be our members, our clients, or each other. We are all worthy of respect and understanding and we engage in our interactions with care and intention. We honor our stories. We listen to—and hear—each other, we celebrate our differences and similarities, we are present for each other, and we strive for mutual understanding.

2) We redefine what is possible
We always look beyond the obstacles in front of us to imagine new solutions. We approach our work with inspiration from other industries, other leaders, and other challenges. We use ingenuity and resourcefulness when faced with tough problems.

3) We debate then commit
We believe that a spirit of open discourse is part of a healthy culture. We understand and appreciate different perspectives and we challenge our assumptions. When working toward a decision or a new solution, we actively listen to one another, approach it with a “yes, and” mentality, and assume positive intent. Once a decision is made, we align and champion it as one team.

4) We cultivate grit
Changing healthcare doesn’t happen overnight. We reflect and learn from challenges and approach the future with a determination to strive for better. In the face of daunting situations, we value persistence. We embrace failure as a stepping stone to future success. On this journey, we seek to act with guts, resilience, initiative, and tenacity.

5) We seek to delight
Healthcare is complicated and personal. We work tirelessly to meet the goals of our clients while also delivering the best experience to our members. We recognize that no matter the role or team, we each play a crucial part in our members’ care and take that responsibility seriously. When faced with an obstacle, we are kind, respectful, and solution-oriented in our approach. We hold ourselves accountable to our clients and our members’ success.

Rightway is PROUDLY an Equal Opportunity Employer that believes in strength in the diversity of thought processes, beliefs, background and education and fosters an inclusive culture where differences are celebrated to drive the best business decisions possible. We do not discriminate on any basis covered by appropriate law. All employment is decided on the consideration of merit, qualifications, need and performance.

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