Senior Manager, Conversion Optimization

About BentoBox & Our Mission 

The BentoBox Marketing and Commerce Platform delivers a seamless guest experience dedicated to accelerating growth and helping restaurants thrive. Restaurant concepts worldwide rely on BentoBox as their digital front door for elevated design, built-in marketing tools, actionable data, and a best-in-class customer experience that’s built for growth. BentoBox is trusted and loved by industry leaders such as José Andrés’s ThinkFoodGroup, Danny Meyer’s Union Square Hospitality Group, Emmy Squared, Suerte, and The Meatball Shop.

Our mission is to empower the world's restaurants to succeed in their mission of hospitality.

About the Role:

BentoBox is seeking a Senior Marketing Manager to join our rapidly growing team and focus on everything related to getbento.com. Reporting to the VP of Growth, this person will work with Product Marketing, Brand, Content, Demand Gen, and Paid Media owners to increase website traffic, improve conversion rates, deepen engagement of prospects and customers, and deliver sales hot leads. 

This role is responsible for harnessing customer data, web analytics, and insights to optimize and bring to life an elevated end-to-end website experience. The ideal candidate can think big while also diving deep into details to make decisions. They will be highly analytical, with an eye always on creating the best customer journeys as we grow our business.

What You’ll Do:

• Own the BentoBox website (getbento.com) customer journey to ensure prospects and customers easily find the information they need and are inspired to take action
• Identify, develop & execute growth and optimization efforts for getbento.com
• Work with stakeholders internally and our external agency to redesign and replatform our website in 2022
• Work with Product Marketing, Brand, Content, Demand Gen, and Paid Media to launch new products, support marketing campaigns, and create optimized content to increase traffic, conversion, and sales
• Define and execute A/B testing for ongoing site optimization
• Work with content and our agency to develop SEO site management strategy, roadmap, & execution 
• Work with product and operations to ensure our website is properly working with our backend systems to route leads to sales
• Evaluate competitive landscape and identify opportunities to win via our website

Experience We’re Looking For:

• 5+ years in digital marketing and website optimization, with a focus on B2B marketing to SMBs; hospitality experience is a plus 
• Deep experience managing websites to support the customer journey; website replatforming experience a plus
• Proven experience managing implementing testing frameworks and testing programs at scale, including with A/B testing (ex. Optimizely, Google Optimize), Analytics (eg. Google Analytics), and User testing (eg. UserTesting.com, surveys)
• Proven track record of delivering results
• Highly organized and self-motivated, but also collaborative and able to work with a team
• Confident and adaptable, passionate about product and working in a fast-paced environment

Perks of Joining Us:

We’re building a hybrid workforce, all or most of our roles can be worked remotely, regardless of location, unless specified. 

• Competitive salary
• Comprehensive benefit plans to suit your unique needs 
• 401(k) and Employee Stock Purchase Plans
• Generous time off programs including paid parental leave
• Holistic wellness program
• Employee resource groups
• Professional development, growth and support
• Opportunity to work with a passionate team making a positive impact on the hospitality community

BentoBox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.