Sr/Manager Lifecycle Marketing, Upsell (SMB) at RingCentral in Belmont, CA

What if you could change the way the world communicates? What if you could share that story with the world? What if you had the freedom of a startup and the resources of a global enterprise? You'd break new ground. Raise the bar for performance. And do career-defining work. That's exactly the kind of environment we're building together at RingCentral. RingCentral's cloud-based communications... platform connects more than 2 million users around the world, in ways that bring people, ideas, companies and customers together. We're the largest and fastest-growing pure-play provider in our space - growing at more than 30% every year, with a market capitalization of over $18 billion! Our Marketing team uses data, strategy and creativity to share that story with the world in the most effective, relevant ways possible. We're as proud of our working environment as we are of our market success. You'll find all the training, opportunity and resources you could ever want here - with all the work/life benefits you expect, and none of the micromanagement. RingCentral regularly brings home Best Place To Work awards from locations all over the world, and outstanding company ratings on Glassdoor and Comparably! RingCentral surrounds you with world-class technology and talent, in a people-first environment built from the ground up to help you do the best work of your career. We're not just changing the nature of communication and teamwork. We're winning, together. To accelerate revenue growth within our existing customer base, the Lifecycle Marketing team is looking for an experienced and strategic-minded Sr. Marketing Manager. In this role, you'll define, develop, and manage marketing programs with the goal of increasing customer satisfaction, loyalty, growth, and revenue. We need a strategist who is comfortable leading a wide variety of initiatives and working with multiple systems, teams, and KPIs in a fast-paced environment. Responsibilities: Scope, design, and execute automated, multi-channel marketing programs that grow customer lifetime value and drive incremental revenue within the SMB base Act as a key partner to the sales and customer success orgs to develop upsell and cross-sell strategies Own the strategic vision for SMB customer communications for Upsell programs Plan and execute email programs and nurture flows to drive scale Partner with the analytics team to define KPIs, measure effectiveness of campaigns, and adjust optimize upsell/cross-sell programs as needed Communicate, educate, and update project health to key stakeholders on strategies, plans, and results. Develop reports and dashboards in Salesforce to streamline reporting processes. Manage and develop direct report(s) Qualifications and skills: Bachelor's degree with Marketing focus, M.B.A. preferred 7 years in demand gen or customer/lifecycle marketing roles Proven ability to partner with and influence cross-functional teams (Sales, Customer Success, Sales Ops, Product, Creative, etc) Background in working collaboratively with Analytics, Marketing Ops, Finance, and other teams Excellent attention to detail as well as leadership, project management, and organizational skills. Ability to make sound decisions without complete information is a plus. Goals and results driven. Highly motivated with a sense of urgency and willingness to adjust in a fast-paced team environment. Ability to multitask, prioritize, and problem solve. Excellent time management skills. Proven ability to translate data into strategic insights that drive successful marketing programs Strong written and verbal communication skills Experience managing and mentoring individual contributors Strong Excel skills Salesforce experience required Marketo (or equivalent marketing automation platform) experience a plus What we offer: RingCentral offers all the work/life benefits you could ever want, (and none of the micromanagement.) Comprehensive medical, dental, vision, disability, life insurance Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter Benefits 401K match and ESPP Flexible PTO Wellness programs including 1: 1 wellness coaching through TaskHuman and meditation guidance through Headspace Paid parental leave and new parent gift boxes Pet insurance Employee Assistance Program (EAP) with counseling sessions available 24/7 Rocket Lawyer services that provide legal advice, document creation and estate planning Employee bonus referral program Salary Range: $100K -- $150K Minimum Qualification Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications