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CRM Content Copywriter - job 1 of 2

Company Description

RISK inc: an international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 500+ professionals in 20+ locations, we operate in 10 countries, serving over 300,000 customers.

Always Pushing the Boundaries? You Already Belong at RISK!

Our global-scale operations are based on strong internal expertise, analytics, and data research. We have expertise in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics

Job Description

We are seeking a CRM Content Copywriter with in-depth knowledge of the iGaming industry in Thailand and Vietnam, with strong experience working with CRM automation platforms. In this role, you will create engaging content, optimize player communication, and leverage performance metrics to enhance the user experience.

Responsibilities:

  • Developing and executing CRM content campaigns (email, push, SMS, in-app messages).
  • Customer segmentating and personalization of communication.
  • Using CRM automation platforms to optimize and automate workflows.
  • A/B testing and performance analysis of campaigns.
  • Working closely with designers and marketing teams to create engaging and localized content.
  • Localizing and adapting content specifically for the Thai and Vietnam market.

Qualifications

  • 1+ year of experience in CRM marketing or content management.
  • Strong knowledge of CRM automation platforms.
  • Deep understanding of the iGaming industry and player behavior in Thailand and Vietnam.
  • Fluency in Thai and Vietnamese languages is a must.
  • English is Upper-Intermediate and above.
  • Analytical mindset and ability to work with performance metrics.
  • Basic knowledge of UX/UI principles.

Nice to have:

  • Experience in iGaming or FinTech.
  • Basic HTML knowledge for email customization.
  • Knowledge of gamification strategies in CRM.

Additional Information

  • Remote work
  • Vacation: 20 working days
  • Paid sick leave
  • Learning Coverage 
  • Sport coverage
  • Medical insurance
What You Should Know About CRM Content Copywriter , RISK

Join RISK inc, a leading international iGaming company based in Valletta, Malta, as a CRM Content Copywriter! We are passionate about identifying high-potential entertainment markets and delivering exceptional experiences to our customers spread across 10 countries. In this engaging role, you will dive into the vibrant world of Thai and Vietnamese iGaming, craft compelling content tailored for various CRM platforms, and optimize our player communication strategies. You'll play an essential part in developing and executing dynamic campaigns that leverage email, push notifications, SMS, and in-app messages. Your knack for customer segmentation and personalization will help us enhance user experiences while working closely with our creative designers and marketing teams to localize content that resonates with our audiences. If you have a strong understanding of CRM automation platforms, a sharp analytical mindset, and the ability to analyze performance metrics, this position is perfect for you! Plus, fluency in Thai and Vietnamese, along with your Upper-Intermediate English, will be key in making an impact at RISK inc. So why wait? If you’re ready to take your CRM marketing skills to the next level with a company that values pushing boundaries, come and join us in our mission to amplify the iGaming experience for our players!

Frequently Asked Questions (FAQs) for CRM Content Copywriter Role at RISK
What are the responsibilities of a CRM Content Copywriter at RISK inc in Valletta, Malta?

As a CRM Content Copywriter at RISK inc, you'll be responsible for crafting engaging content for various platforms including emails, push notifications, SMS, and in-app messages. You'll also focus on customer segmentation and personalization, utilizing CRM automation platforms to optimize workflows. An essential part of your role will be conducting A/B testing and analyzing campaign performance, working closely with designers and marketing teams to localize content specifically for the Thai and Vietnamese markets.

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What qualifications do I need to become a CRM Content Copywriter at RISK inc?

To qualify for the CRM Content Copywriter position at RISK inc, candidates should have at least 1 year of experience in CRM marketing or content management. An in-depth understanding of the iGaming industry and player behavior in Thailand and Vietnam is crucial. Additionally, fluency in Thai and Vietnamese is a must, with upper-intermediate English proficiency. Candidates should have strong knowledge of CRM automation platforms, an analytical mindset, and basic knowledge of UX/UI principles.

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Does the CRM Content Copywriter position at RISK inc require experience in the iGaming industry?

Yes, the CRM Content Copywriter role at RISK inc requires a deep understanding of the iGaming industry, particularly related to player behavior in Thailand and Vietnam. This knowledge is vital for effectively crafting content that resonates with our target audience and optimizing communication strategies to enhance player engagement.

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What benefits can I expect as a CRM Content Copywriter at RISK inc?

As a CRM Content Copywriter at RISK inc, you'll enjoy several benefits including remote work flexibility, 20 working days of vacation annually, paid sick leave, and comprehensive medical insurance. Additionally, RISK inc offers learning coverage and sport coverage, promoting both professional and personal well-being.

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Will I need to work with any specific tools as a CRM Content Copywriter at RISK inc?

Yes, as a CRM Content Copywriter at RISK inc, familiarity with CRM automation platforms is essential for optimizing and automating workflows. Tools for A/B testing and performance analysis will also be crucial in measuring the effectiveness of campaigns. A basic understanding of HTML may be beneficial for email customization.

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Common Interview Questions for CRM Content Copywriter
What experience do you have with CRM content creation?

When responding to this question, highlight your previous roles that involved creating content for CRM campaigns. Discuss the types of campaigns you executed and your approach to tailoring messages to specific customer segments, as well as any successes you achieved through your efforts.

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How do you approach customer segmentation in your CRM strategies?

In your answer, it's important to emphasize your analytical mindset and your ability to identify key customer segments based on behavior and preferences. Discuss the tools you use for data analysis and how you modify your content to suit different audience groups.

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Can you give an example of a successful CRM campaign you’ve worked on?

Your answer should include details about the campaign objectives, targeted audience, your specific role, the strategies implemented, and the measurable outcomes. Quantify your success with metrics where possible, such as open rates or customer engagement levels.

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How would you localize content for the Thai and Vietnamese markets?

Discuss your understanding of cultural nuances and local preferences in your approach to localization. Offer examples of how you’ve adapted content in the past, focusing on language, tone, and regional trends to resonate better with these audiences.

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What CRM automation platforms are you familiar with?

Be prepared to list the specific CRM automation platforms you've used, discuss your proficiency level with each, and highlight how you’ve leveraged these tools to enhance engagement and streamline communication workflows.

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How do you measure the success of your CRM campaigns?

In your response, outline the key performance indicators (KPIs) you track, such as conversion rates, customer retention, or response rates. Discuss your approach to A/B testing and using analytics tools to assess campaign performance.

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What role does A/B testing play in your CRM strategy?

Explain your understanding of A/B testing and how you have applied it to optimize campaigns. Discuss the types of elements you typically test and share examples of changes made based on test results to improve your campaigns.

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How do you stay updated on trends in the iGaming industry?

Share your strategies for staying informed about industry trends, whether through reading industry publications, attending conferences, engaging in online forums, or networking with professionals in the iGaming sphere.

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What do you think are the most important skills for a CRM Content Copywriter?

Discuss a combination of skills including strong writing abilities, creativity, analytical prowess, and technical knowledge of CRM platforms. Emphasize the importance of adaptability and understanding player behavior for effective communication.

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Why do you want to work as a CRM Content Copywriter at RISK inc?

This is your opportunity to express your enthusiasm for the iGaming industry, your alignment with RISK inc’s mission, and how your background and skills fit seamlessly with the goals of the company. Express your excitement about the chance to contribute to innovative CRM strategies.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 17, 2025

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