Director, Product Marketing

The Director, Product Marketing at Rithum is responsible for driving the success of our product portfolio through effective go-to-market strategies, market insights, and impactful messaging, while leading a high-performing team across various functions.

Candidates for the Director, Product Marketing position at Rithum should have at least 10 years of product marketing experience, with a strong focus on strategic leadership and a proven track record in high-growth SaaS environments.

Rithum is committed to fostering professional growth, offering mentoring, career development opportunities, and tuition assistance to ensure that the Director of Product Marketing can thrive and advance their career.

Key responsibilities include developing go-to-market strategies, crafting messaging frameworks, conducting market research, enabling sales teams, and mentoring product marketing professionals to achieve mutual goals.

Yes, the Director, Product Marketing position at Rithum is fully remote, allowing you to work from anywhere in the United States while enjoying a fantastic work-life balance.

At Rithum, we nurture an inclusive and collaborative work atmosphere driven by smart risk-takers and innovative thinkers, ensuring that all voices are heard, and every team member is valued.

The Director, Product Marketing can expect comprehensive benefits including medical, dental, vision coverage, generous paid time off, 401(k) matching, and wellness resources as part of our commitment to employee well-being.

Discuss specific go-to-market strategies, customer-centric approaches, and data-driven decision-making processes that align with Rithum's mission to enhance e-commerce experiences.

Explain that successful product messaging resonates with target customers, addresses pain points, and aligns with the product’s capabilities to create a compelling narrative.

Share past examples where you've successfully collaborated with Product, Sales, and Marketing teams to launch products or drive initiatives that resulted in measurable success.

Illustrate your approach to ongoing learning through research, networking, industry events, and leveraging analytics to stay ahead of market dynamics.

Talk about methods for collecting and assessing customer feedback, emphasizing the importance of using insights to drive product enhancements and marketing strategies.

Highlight metrics such as pipeline contribution, customer adoption rates, content engagement, and overall impact on revenue growth to demonstrate strategic thinking.

Discuss your leadership style, focusing on fostering collaboration, setting clear goals, and providing mentorship opportunities to enhance team performance.

Identify specific channels such as email, social media, and content marketing, explaining how you'd tailor strategies to maximize reach and engagement.

Provide examples of previous product launches you've led, detailing your role in go-to-market strategies, messaging creation, and performance measurement.

Share details of a particular campaign, including the objectives, strategies used, and measurable outcomes that demonstrate effectiveness in driving product adoption.