Brand Manager

Essential

The Brand Manager leads marketing commercialization efforts for a portfolio of Ritual products. This role will oversee the annual marketing strategy, project planning, product messaging and product lifecycle to increase omni-channel sales and customer adoption of Ritual products. This person will lead product go-to-market, marketing campaigns, and product renovations in partnership with cross-functional teams. The role will also continuously assess the needs of existing customers and prospects, and identify new growth and expansion opportunities within the portfolio.

• Lead omni-channel marketing strategy and planning for select Ritual products
• Lead integrated marketing campaigns with Acquisition and Customer that drive revenue & sales growth, product NPS, and product retention and LTV
• Lead go-to-market of new products, including integrated marketing strategy, creative briefing, and campaign execution to deliver against marketing goals
• Lead ongoing messaging optimization to drive ad effectiveness, hook rate and CPA’s across products & persona segments
• Lead monthly omni-channel deep dives of our sales performance across DTC, wholesale, & Amazon, and provide actionable insights and recommendations for optimization
• Manage product renovations, including expansions, reformulations, and packaging refreshes
• Partner with Consumer Insights and Product Innovation to assess the needs of existing customers and prospects and identify new product opportunities
• Oversee company objectives & strategies, providing monthly reporting against KPI’s, and propose and lead projects to ensure goals are achieved

• Strategic thinker. You are a highly-strategic, creatively minded and results oriented marketer with a proven track record in campaign development and product storytelling.
• Curious. You should have knowledge of the world of marketing and brand, or be willing to dig deep and learn on the job.
• Collaborator. You possess exceptional collaboration skills, and abilities to build strong partnerships with cross-functional partners that facilitate team success.
• Communicator. You write well, comprehend the power of storytelling, and can parse through the numbers to uncover the story within.
• Gutsy. You understand that not all decisions can be made solely with numbers, and can blend intuition with data to guide decisions.
• Self Motivated. You thrive in a fast-paced, dynamic environment that requires an ability to learn and adapt quickly.

• Education: BS/BA, preferably in Marketing, Business or Communications field. Equivalent experience also accepted.
• Experience: 3+ years of experience in Brand Management preferably in CPG or VMS
• Expertise guiding strategic decisions and gaining buy-in across multidisciplinary teams
• Deep understanding of DTC businesses, performance marketing, and digital KPIs
• Exceptional writing and presentation skills

• PAY RANGE: $82,000 - $135,000
• Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on several factors, which may include your skills, level, years of experience, technical expertise, and other qualifications. You will be eligible for the upper end of the salary range. You will be also eligible for equity and great benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below.

• 401k Match - Up to 4%
• Medical/Dental/Vision/Life Insurance
• Healthcare & Dependent Care FSA
• 20 Weeks of 100% paid Parental Leave + 4 weeks of flex time upon return for birthing people
• Talkspace access for mental health support 
• Pet Insurance discount
• Unlimited PTO Policy - 2 weeks (10 days) minimum to keep you fresh
• 11 paid holidays
• 7 additional paid days off around holidays
• 12 “Fourth Fridays” off - Days the entire company takes off each month to recharge
• 4 “Ritual Days of Action” - Days the entire company volunteers
• Focus Fridays - No meeting days to focus on heads-down work and development
• Free Ritual Products
• Annual Wellness stipend
• Monthly Childcare stipend
• New hire Work from Home stipend
• Bi-Annual Performance Reviews
• Bi-Annual in-person company events
• Monthly wellness activities