Senior Director of Brand

Who we are: 

Want to make an impact? Join our pack and come work (and play!) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies. 

At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

*This is a hybrid position that has the minimum expectation to work out of our Downtown Seattle Office two days per week on Mondays and Thursdays. 

Who we are looking for:  

We are seeking a Seattle-based visionary leader who can embody this philosophy and drive our brand strategy across all facets of the business.  The ideal candidate will have a proven track record in defining and executing a company's brand vision and at scale. This role requires the ability to set and align on multi-quarter and multi-year objectives, working cross-functionally to achieve growth goals while considering the impact and cost. As a data-driven and measurement-focused company, Rover values the ability to quantify, measure, track, and enhance brand development. You will also manage a team of passionate marketers to deliver on specific outcomes, ensuring that our brand resonates across every touchpoint.

• Global brand strategy evolution: Drive the evolution of Rover’s global brand strategy, in partnership with our brand agency, ensuring it aligns with our long-term business objectives and the evolving needs of pet parents and pet care providers.

• Cross-business strategy alignment: Foster alignment across the organization on what we want our customers to “think, feel, and say” about Rover. Ensure that the brand strategy reflects the future evolution of our services.

• Strategic decision-making: Make informed recommendations about brand investments across product experience, support, and marketing, balancing business impact and costs.  Leverage business cases to explain the impact of brand-related investments that help the business effectively prioritize bets.

• Objective setting and prioritization: Define annual and quarterly brand objectives and key results for the brand teams, prioritize initiatives, and articulate trade-offs and risks associated with different investment choices.

• Measurement: Ensure we continue to improve on measuring progress against brand goals using appropriate methods. Enhance business rhythms across teams to communicate and evaluate brand performance effectively and ensure the achievement of desired outcomes.

• Cross-functional collaboration: Work closely with Global Product, Marketing Analytics, the International team, and G&A functions to ensure cohesive investment decisions and hold teams accountable for outcomes.

• Partnership with Product Experience, Research & Design: Collaborate effectively with product research and design teams to deliver a cohesive brand experience through feature input and execution.

• Brand Studio Management: Directly oversee Rover’s high-performing Brand Studio, ensuring the creative delivery of Rover’s brand voice through marketing initiatives.

• Strategic leadership: Act as the Global Brand Strategy thought-leader and evangelist, engaging in the broader strategic narratives of Rover.

• Cultural leadership: Model Rover's core values consistently, setting the right tone as a senior leader in the business.

• 10+ Experience with global brand strategy and managing brand consistency across different geographies.
• Experience in B2C digital marketing and e-commerce, with a deep understanding of modern brand-building strategies.
• Creative and innovative thinking, particularly in brand positioning and marketing strategies
• Experience in selecting, partnering with, and managing outside agencies to enhance brand strategy and execution, ensuring alignment with company goals and maintaining high standards of quality.
• Some background in product or strong experience working effectively with product design to drive brand results.
• Ability to navigate between high-level strategy and granular details with ease.
• Proven track record of developing managers and very senior individual contributors and managers.
• Comfortable interacting with numbers to inform decision making.
• Excellent communication and influencing skills, with the ability to engage stakeholders across all levels of the organization.
• Strong experience in driving change management, ensuring alignment and smooth transitions during brand evolution.
• Strong ability to evaluate opportunities based on business impact and cost, prioritize effectively, and maintain focus on the most significant opportunities.
• Proficiency in Business English is required.

• Competitive compensation
• 401k
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Doggy benefits, including $1000 toward adopting your first dog
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly 
• Regular team activities performed in-person and virtually

• In the greater Seattle area the first year salary range is $196,726 - $261,646 with a 20% annual bonus. Additionally, Rover offers benefits to full-time employees.
• The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills and abilities as demonstrated in the interview and hiring process.

Rover is an equal opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees. We’re driven by seeing our people succeed and grow, and we work to ensure everyone contributes to their fullest potential. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations and ordinances.

We are committed to work with you to look for reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.